‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi


‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi, Taylor Herring / mytaxi
A ground breaking campaign for the black cab app mytaxi which built upon the world's most famous taxi training course by equipping the company's fleet of 17,500 London black cab drivers with the skills and
knowledge to become first responders and potential life savers.

The campaign delivered a world-first taxi driver training course which saw first aid kits being fitted in black cabs as standard for the very first time. Results included worldwide media coverage and key hits across key London press including ITV London Tonight, BBC Breakfast, LBC, BBC London Radio, Metro and Evening Standard.