‘The Mobile Billboard’ - Capturing Britain’s Greatest Views with the Samsung Galaxy S8

Taylor Herring / Samsung

 

Samsung required a creative to drive pre-sales and awareness for the new Samsung Galaxy S8. Taylor Herring devised a fully integrated campaign featuring a creative news story, experiential events and a unique touring COOH build of the handset which was specially designed to frame the nations ’Greatest Views’. The campaign reached 86% of all Britrish adults and helped Samsung smash all records to achieve the biggest pre-sales in UK company history.

 

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