The Nation’s Response to GDPR: how LEWIS launched SAS as the voice of GDPR


The Nation’s Response to GDPR: how LEWIS launched SAS as the voice of GDPR, LEWIS Global Communications / SAS
'The Nation's Response to GDPR' was a marketing and communications campaign designed by LEWIS for analytics leader, SAS. Supported by LEWIS, SAS's wider GDPR campaign delivered significant market interest, with £9 million in new revenue opportunities and over 1,100 new leads.

The campaign aligned SAS to the EU's upcoming General Data Protection Regulation (GDPR) and demonstrated the critical role that data management and analytics will play in compliance. It was executed across paid, earned, shared and owned channels and reinforced SAS as a leading provider of data management solutions for GDPR.