The Playbook


The Playbook
The Playbook creates cutting-edge creative, experiential, digital and influencer campaigns that activate new audiences and influence consumer behaviour. Formed in July 2016 with three staff and two lead clients (The NFL and the English & Wales Cricket Board), The Playbook began as a Hanover offshoot but in just over two years has evolved into a much broader proposition, picking up major clients and winning awards while attracting a world-class team. The Playbook is on target to achieve its aim of doubling in size this year with projected revenues of £1.5m in 2018.