The Power of Nice

Tin Man / Monarch


Tin Man’s campaign, The Power of Nice, was centred on a simple yet clever piece of audience insight. It was quirky and captured the zeitgeist, putting Monarch well and truly back on the map whilst also delivering:

  • 118 pieces of coverage in 3 weeks (incl. an unprecedented 38 national pieces)
  • Commercial uplift of 700,000 new bookings compared with the same period in 2016
  • Campaign recognition equal to that of outdoor advertising

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