The Real Mr. Darcy – A Dramatic Reappraisal

Taylor Herring / UKTV

 

TV channel Drama required a PR campaign to promote its Jane Austen season. Taylor Herring devised a creative campaign that put Austen’s Mr Darcy at the centre of a national debate by tasking a team of academics to undertake a study to reveal what Mr Darcy could have really looked like at the time Austen was writing Pride & Prejudice.  The creative campaign resulted in 400+ pieces of branded coverage and 153 million social impressions to drive a 63% increase in viewers for Drama and the best ever day for on demand service UKTV Play.

 

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