The World's Biggest Recruitment Programme for Career-Break Women



In 2015, Vodafone launched a pioneering global maternity policy. Two years later - in a further effort to increase the number of women in management positions - Vodafone launched ReConnect, a global recruitment programme spanning 26 countries, aimed at recruiting female managers back into the workplace from a pool of 96-million skilled women on career breaks. This initiative will increase the number of women in management roles, with around 10% of Vodafone external management hires to be recruited through the programme by 2020. The global campaign announcing ReConnect reached 210m people through earned media, with 2,400 applications in five days.


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