The Year of the Fix

Unity / Direct Line

 

Year two of the #directfix campaign saw us up the ante with a number of high profile fixes that got the nation talking.  From Wimble-bum - fixing the pain of being sat in a queue (quite literally a pain in the backside), to the problem of ‘mombies’ - who stop you getting from A to B fast, our campaign captured imaginations and drove conversations.  But more than this – it increased brand preference and consideration.

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