There But Not There, Newsfeed PR and Good Broadcast / Remembered
Newsfeed PR launched a national campaign to commemorate the centenary of the end the First World War on behalf of the charity Remembered. We installed ghostly silhouettes of First World War soldiers - or 'Tommies' - all over the UK. With an investment of less than £25K, we raised £1 million in the 24 hours after launching, with a rising total of £1.95 million raised to date. Since launch, we have inspired at least 82 communities to host their own Tommy installations and more six foot Tommies are sold every day.