There's a new quid on the block

Kindred / HM Treasury and The Royal Mint

 

The launch of the new 12-sided £1 coin was an historic and momentous event. Our communications campaign was designed to both celebrate the occasion and educate UK consumer and business audiences about how the introduction of a new coin might affect them and what action they would need to take to prepare. An integrated creative PR, social and digital campaign delivered hugely impactful results, creating positive awareness in the lead up to the launch, communicating the calls to action successfully and enabling a smooth transition between both coins. The campaign reached 652 million individuals on launch day alone.

 

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