UBS Billionaires Insights: Setting the Global Wealth Agenda
UBS Billionaires Insights: Setting the Global Wealth Agenda, Headland Consultancy / UBS
Headland launched the fourth UBS Billionaires Insights Report, the flagship report for UBS's Ultra High Net Worth division, in October 2017. Over an intensive ten-month period, we were the machine powering this huge global communications campaign, shaping the report storyline, creating media collateral and leading the global launch, which engaged over 150 journalists at eight press conferences. The campaign generated over 1,000 articles in 46 countries, positioning UBS as the pre-eminent authority on billionaires globally.