Village's DNA


Village's DNA, Third City / Ancestry
To inspire Britons to find out more about their own heritage with Ancestry, we staged the largest ever experiment of its kind by DNA testing the population of a quintessentially English village, with some amazing results and inspiring stories.

The multi-staged event in Gloucestershire was covered by every major news outlet and created a big noise on social, driving up Ancestry DNA kit sales by more than 30%.