We delivered two technology world firsts: conceiving and delivering the first exhibition of Virtual Reality artworks and the first physical artworks to be built in VR.
But this wasn’t “world first” use of technology for the sake of it. Our innovations delivered a commercial outcome.
We generated 140 pieces of coverage and reached 80% of our “cultural influencer” audience. Virtually Real saw 4,000 visitors who witnessed the VR exhibits on screens and in 3D prints, whilst 1,000 of them experienced the artworks in the HTC Vive environment.
We also sold kit worth £60,000 and brokered partnerships with four major galleries.