Taking a creative approach to the introduction of a new telephone banking security measure led to thousands of Voice Security verifications in the first two months after launch, with uptake far exceeding expectations.
We also smashed the KPIs we agreed at the start of the campaign.
We delivered no fewer than 21 articles in national media, amongst the 244 pieces of coverage overall.
That coverage delivered 122 million Opportunities to See (according to Gorkanaanalysis of the campaign). We reached 30 million UK adults (equivalent to 60% of all UK adults). We reached that audience 3.6 times with this single campaign.