We've Got a workout for That

Hope&Glory / Virgin Active

 

We delivered ROI of £7 for every £1 spent – £350,000 revenue for Virgin Active.

It was achieved thanks to audience insight: if you’re going to entice a new audience into gyms, you show how work outs fit their passions, not try to create a passion for working out.

Tapping into LFW, Easter chocolate eating, Wimbledon, dad bods and Pokemon, we reached 77% of our core audience 5.6 times in six months through editorial.

By creating compelling content we achieved social reach of 7.6 million, 1.15 million owned channel video views and 342,000 engagements across Facebook, Twitter and Instagram.

 

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