‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People


‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People, Vodafone Group
In 2018, Vodafone launched 'What Will You Be?' a pioneering initiative to equip young people with digital skills and help them find jobs in the digital economy. Within two weeks, 33 million were reached across 24 countries through earned media, with 629 news and broadcast pieces. As a result, 2m unique users accessed the Future Jobs Finder tool within the same period. To date, more than one million potential digital jobs have been suggested to more than 200k users of the tool who have completed the first psychometric test.