How To Enter
Act early. Deadline for entries: 27 May 2010.
Any entry received after May 27 must pay a late entry fee.
NOTE: The evidence you submit in this phase is the only and final evidence that will accompany your submission throughout the judging process.
Who can enter
The awards are open to PR consultancies and in-house departments and the individuals who work within them. Outside contractors and non-PR professionals may also enter certain categories where indicated.
All work entered into the categories must be either carried out in the UK or where involving work overseas, initiated, co-ordinated and evaluated by a UK office or UK based staff (except for work entered into the International Consultancy of the Year).
Where both an in-house department and their consultancy enter the same project for a category, the two entries will be treated as a joint entry for the purposes of judging. As both entries will have to be processed before a decision about joint entry can be made, however, any duplicated entry fee will be forfeited.
Companies or individuals may submit entries on behalf of themselves or others and may enter any number of categories.
International work by UK consultancies or in-house departments can be included in any relevant category.
Eligibility, publication and confidentiality
Except where indicated, submissions should relate to the period 22/05/09 – 21/05/10.
Please note that entries which have been submitted for the 2009 PRWeek Awards cannot be submitted in 2010 unless it can be proved that substantial developments / improvements have taken place.
The organisers reserve the right to retain entries for subsequent publication. Descriptions of submissions from winners and runners-up will be published in connection with the Awards.
Entrants may mark certain sensitive parts of their entry 'not for publication' (such as exact budget figures etc.), provided such restrictions are not used unreasonably.
General entry and information
Links to information on categories and criteria, entry fees and useful tips on entering the PRWeek Awards can be found at the top of the left hand column on this and other pages of the website.
Your written entry paper must be no more than two single sheets of A4 when printed (10 point type size, single line spacing), which you will need to upload from your desktop. You may illustrate your submission PDF with thumbnail images, but these must be no larger than 50mm x 50mm at 72 dpi. The judges find such thumbnails useful in understanding your project or campaign. Please note, though, that these are NOT a replacement for the high quality images that you must also supply as part of your entry.
All entries should follow the template sections listed below. Entries exceeding two sides will automatically receive lower votes from the Judges. To enter the categories, please adhere to these requirements, along with any other criteria shown below.
Your written entry is the basis on which you will be judged and shortlisted. The two pages should show how you meet all of the criteria in your chosen category. At the beginning of your two pages the following information must be stated:
Name of category entered
Title of work (for campaign categories)
Agency name or In-House Department or Professional’s Name (for People and Agency and Gold Awards categories)
Company name (client, trade organisation, charity, Government department, etc)
Sub-headings
Within your two pages please use the following as sub-headings under which you clearly enter your information.
Budgets: with disclosure of costs or budgets, actual figures may be given or one of the bands selected below. Any element over £100,000 (e.g. sponsorship) should be indicated to the nearest £50,000. Where fees, turnover and/or profit figures are required, they must be audited or signed off by an accountant
- Below £10,000
- £10,000 - £25,000
- £25,001 - £50,000
- £50,001 - £75,000
- £75,001 - £100,000
- Over £100,000
Objective / brief from client
Strategy
Method deployed
Outcome, including formal evaluation of results
Relation to objectives and cost-effectiveness
Creativity / originality
Indication of outside contractors where used
Category specific criteria (see the categories page)
People: include names of team members involved in the actual work
The headings you elect to use will vary, project to project, but failure to include relevant or necessary information under the appropriate subheadings above will result in your project receiving lower votes from the expert judging teams.
As part of your entry you must upload three key images as jpeg files.
IMPORTANT: YOUR KEY IMAGES ARE MANDATORY PARTS OF YOUR ENTRY.
The evidence you submit in this phase is the only and final evidence that will accompany your submission throughout the judging process.
Please note that failure to submit the 3 key images or to respect the indications below will result in your entry not being submitted to the judging panel for evaluation. Your images must comply withy the following:
- Colour jpeg files
- No scanned images – your three high-quality key images must illustrate your entry and can include related, relevant images of your campaign for your client’s product, area of business, or the field in which they operate. If it is only possible to supply scanned images they must be scanned to the highest possible resolution - a minimum of 300 dpi.
- For the People & Agencies and the Gold Awards Categories, pictures must be of people and teams. We recommend a professional photographer for best results
- No press cuttings
- The resolution must be 300 dpi and the size no less than 200mm x 200mm, to allow for landscape, portrait or square images
- Should your reach the shortlist stage, these may be used for publication in PRWeek and will be used on-screen during the awards night presentation
IMPORTANT: YOUR KEY IMAGES ARE MANDATORY PARTS OF YOUR ENTRY.
The evidence you submit in this phase is the only and final evidence that will accompany your submission throughout the judging process.
VIDEO (Quicktime .mov files only) - 20MB max
In addition to the mandatory three still images, you may also submit video material to illustrate your entry during the awards presentation. Approximately 20 seconds will be required for presentation purposes, and the video is generally shown ‘mute’, i.e. WITHOUT audio.
Material must include related, relevant footage of your campaign for your client’s product, area of business, or the field in which they operate. Broadcast monitoring ‘off-air’ material is not suitable for presentation!
The recommended dimensions for Quicktime (.mov) movie files are:
768 x 576 for 4:3 format
1024 x 576 for 16:9 format
These specifications must be adhered to, otherwise your movie files will be inadequate for projection on to the screens at the PRWeek Awards. Please copy and paste this information and send it to your production agency.
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