25 Years of Expertise and Impartiality
This year PRWeek will accept nominations to be a judge, if you would like to nominate yourself or someone else please fill in the details below deadline for this will be 10th February 2012.
The PRWeek Awards have been judged by an expert panel of the most influential people in the PR industry, including clients, agency practitioners and senior in-house department executives. All judges are the equivalent of directors, company owners or senior managers.
The panel of judges is carefully chosen to ensure the Awards are not only impartial, but also recognise those who have achieved excellence in the sphere of PR. PRWeek's editorial team handpicks a selection of the UK's most revered PR experts, those that define the industry.
The result of all this expertise is an unparalleled insight into PR, as well as a set of Awards that truly reflect the dynamic and uncompromising nature of the sector.
The judging of the PRWeek Awards takes place in two stages:
Stage One: online entries and long list
Each judge in the PRweek Awards panel is sent a link to the online submissions from the categories that have been selected for them to read.
The judges have access to the written submissions and the supporting material - both mandatory and optional.
The judges vote online in this first phase (in secret ballot – no judge is allowed to see other judges’ scores), and the average of the votes is calculated by the electronic system. The results produce the long list of entries that are put forward for the second stage of judging – the plenary session.
All entrants in the People & Agencies and the Gold Awards are notified of the time and location of the live presentation (viva) they will be making to the relevant judging panel.
Stage Two: plenary session and short list
The aim of the plenary session is to review and vote on all the entries which have been put forward from Stage One.
The PRWeek Awards are the most prestigious showcase for the industry and judges look for evidence of “outcome, creativity, relation to objective, and cost effectiveness”. The entries that come out on top show all of the above along with that special spark of innovation that makes all of the judges sit up and take notice.
In the plenary session judges discuss the entries and the supporting evidence (or the live presentation) and vote in secret ballot. The average of the new votes is calculated by the electronic system, and the results produce the PRWeek Awards shortlist.
