Client: AB Sugar
We believe sugar can be part of a healthy balanced diet, and science currently supports this. There is a global obesity crisis, but consumption of ‘total sugars’ per head has decreased over the last decade in the UK. There’s no single cause of obesity.
The trouble is, you wouldn’t know this from th...
Client: Borough Market
How to turn traditional Apple Day celebrations at Borough Market into a ‘PR moment’ that would increase footfall, position the Market as modern and relevant to a young London crowd and bring to life its 1000th birthday? By creating the first ever ‘Real’ Apple Store, that's how. This campaign reinforces that robus...
Shine Communications / Lil-Lets