Results 2017

Hall of Fame Award

Alan Edwards

Outside Organisation

Campaign Categories: Sectors

Five-Year Sentences for Animal Cruelty

Battersea Dogs & Cats Home

Battersea has launched a successful Public Affairs campaign to raise the maximum penalty for animal cruelty from six months to five years. The Home established that England and Wales have the lowest sentence across 100 global jurisdictions, running contrary to the perception we are a nation of animal lovers.

This campaign has ...

Save Our Early Years

PLMR

PLMR's lobbying and PR campaign to #SaveOurEarlyYears forced the Government into a U-turn on a flagship qualifications policy which had caused a recruitment crisis in early years settings – and changed the law in the process. The sector had unsuccessfully lobbied for change for 18 months when PLMR was instructed by awarding body CACH...

A New Nutrition Narrative

Weber Shandwick / Children’s Investment Fund Foundation (CIFF)

Project Harvey

FTI Consulting

#BetterThanThat

APCO Worldwide / Polish Cultural Institute

Pay@Pump

Cohn & Wolfe

Client: Barclaycard

With brilliant simplicity in mind Barclaycard created something which many journalists said they couldn’t believe wasn’t already in existence: the world’s first contactless beer tap. Using Barclaycard’s innovative technology to accept and process contactless payments, we developed a solution to help bars and pubs reduce ...

B rent-free with #StudioB

Engage

Client: B by CYBG

Brief: launch the first physical London branch for B, a digital banking solution created by Clydesdale & Yorkshire Bank aimed at servicing Millennials. 

Context: while financial institutions were closing their doors and the younger generation’s faith in banks was at an all-time low, we faced a big challenge ...

Visualising the Voice

Hope&Glory / Barclays

The Year of the Fix

Unity / Direct Line

Take Five

FleishmanHillard Fishburn / Financial Fraud Action UK

Cera: The Future of Social Care

W Enterprise

Client: Cera

W positioned tiny health start-up Cera as a bold solution to the UK’s deepening NHS bed-blocking crisis, making it a national talking point.

With virtually zero budget, W’s landmark campaign, informed by deep audience research and forensic analysis of the media landscape, delivered stand-out coverage, drove 40% gr...

MS: No Filter

Creation

Searching for information on MS online can be scary.  Enter MS: No Filter, an online dictionary and Google Chrome browser extension that takes over websites and translates them with down-to-earth, relatable information about living with MS.

The 100 most searched terms associated with MS have been rewritten and reimagined by people l...

@DangerousSnail25 has a secret...

Red Consultancy / Bayer

Fight Today for More Tomorrows

Weber Shandwick / Roche

Catching the butterflies

Porter Novelli UK / Merck

Kevin the Carrot

Weber Shandwick

Client: Aldi

Our aim was to create buzz around Aldi’s Christmas advert and make it one of the most talked about of the season.

We did this by arousing the interest of national and marketing industry media; influencing the conversation before it had even started.

We couldn’t compete with advertising budgets of the likes of John Lewis. Whilst we...

The Dining Club

Hope&Glory

Client: IKEA

We created the world’s first DIY Restaurant experience, where IKEA’s approach (having customers assembling their products) was applied to food.

We delivered 340 pieces of UK coverage – and 300 more internationally. We reached 91% of our target audience through editorial 6.7 times during the month-long campaign. We delivered...

Totes IKEA

Hope&Glory / IKEA

Perfect Mum

MHP Communications / Baby Dove

The Power of Nice

Tin Man

Client: Monarch

Tin Man’s campaign, The Power of Nice, was centred on a simple yet clever piece of audience insight. It was quirky and captured the zeitgeist, putting Monarch well and truly back on the map whilst also delivering:


118 pieces of coverage in 3 weeks (incl. an unprecedented 38 national pieces)
Commercial uplift of 700,000...

Maddox Yellow for Vauxhall Motors

Kaper

Client: Vauxhall Motors

Pensioner’s Yellow Corsa Vandalised for Ruining Picturesque Cotswold’s Village View.

Doesn’t sound like the start of a great PR story for Vauxhall, does it?

But as an inherently human brand, with British humour at its heart, we felt Vauxhall was uniquely placed to get involved, right this wrong and turn it to...

The Magic of Mobile Tickets

Tin Man / Trainline

Green Flag - #ItsOkToSwitch

Frank / Green Flag

The Real Mr. Darcy – A Dramatic Reappraisal

Taylor Herring

Client: UKTV

TV channel Drama required a PR campaign to promote its Jane Austen season. Taylor Herring devised a creative campaign that put Austen’s Mr Darcy at the centre of a national debate by tasking a team of academics to undertake a study to reveal what Mr Darcy could have really looked like at the time Austen was writing Pride & Prejudice. ...

The Power of Nice

Tin Man

Client: Monarch

Tin Man’s campaign, The Power of Nice, was centred on a simple yet clever piece of audience insight. It was quirky and captured the zeitgeist, putting Monarch well and truly back on the map whilst also delivering:


118 pieces of coverage in 3 weeks (incl. an unprecedented 38 national pieces)
Commercial uplift of 700,000...

We've Got a workout for That

Hope&Glory / Virgin Active

A (Rust) Bucket List Experience with Ben 10

Tin Man / Cartoon Network - Ben 10

Team GB

Hill+Knowlton Strategies / adidas UK

Xero: Chasing Payments

The Academy

Client: Xero

Xero, the cloud-based accounting software company, was known for great product features, but needed to grow brand equity with its audience. We developed a brand purpose of ‘helping small businesses thrive’, and set about demonstrating it by taking on the big issues facing small businesses – starting with late payme...

Otis - Made to Move You

TVC Group

Client: Otis

Briefed to develop and execute a disruptive campaign platform to bring to life a key sales event for elevator company OTIS, TVC Group designed a stunning event, including hosting media and influencers, built a bespoke content hub, and developed an integrated distribution plan spanning earned, social and paid. We also created an ...

Black Fiveday

Harvard / Salmon

Cyber Investigator Chronicles

Brands2Life / Gemalto

The Future of Work Is Human

Man Bites Dog / Korn Ferry

The World's Biggest Recruitment Programme for Career-Break Women

Vodafone

In 2015, Vodafone launched a pioneering global maternity policy. Two years later - in a further effort to increase the number of women in management positions - Vodafone launched ReConnect, a global recruitment programme spanning 26 countries, aimed at recruiting female managers back into the workplace from a pool of 96-million skilled ...

Building McDonald's employer reputation

Teneo Blue Rubicon

Client: McDonald's UK

McDonald’s faced increased scrutiny of its employment practices, just as it needed to recruit an additional 5,000 staff. We set out to educate doubters and prove McDonald’s jobs are good jobs, regardless of age. In 2016 McDonald’s became an employer of people born across nine decades. We capitalised on this by challeng...

RB Innovation Hack

Virgo Health / Reckitt Benckiser

Bring In Your Parents

Brands2Life / LinkedIn

Facebook SheMeansBusiness

Teneo Blue Rubicon / Facebook

Great Orme: The £1 Farm

National Trust

This was the simplest of ideas – offer a farmer the chance to rent a £1,000,000 farm for just £1. But behind it sat a creative masterstroke to redefine the National Trust’s niche ‘nature-friendly farming’ strategy into something media and the general public would care about. A story that would have stayed...

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

#TakeAction

Ogilvy PR / Amnesty International

One Love Manchester

The Outside Organisation / One Love Manchester

Break the Silence

Hill+Knowlton Strategies / Rape Crisis

There's a new quid on the block

Kindred

Client: HM Treasury and The Royal Mint

The launch of the new 12-sided £1 coin was an historic and momentous event. Our communications campaign was designed to both celebrate the occasion and educate UK consumer and business audiences about how the introduction of a new coin might affect them and what action they would need to take to prepare. An integrated creative PR, social ...

#400ftBritain

Civil Aviation Authority

The Civil Aviation Authority (CAA) faced a challenge. How to move the drone narrative from the fear of the unknown to a force for public good? And how to encourage safety when the public see you as ‘the fun police’?

Together the CAA and M&C Saatchi PR created #400ftBritain. A national drone photography and videography competition...

Food Safety Week 2016

Kindred / Food Standards Agency

Missing Type International

MHP - ENGINE / NHS Blood & Transplant

#IAMWHOLE

Spirit Media / NHS BRIGHTON AND HOVE CCG

‘The Mobile Billboard’ - Capturing Britain’s Greatest Views with the Samsung Galaxy S8

Taylor Herring

Client: Samsung

Samsung required a creative to drive pre-sales and awareness for the new Samsung Galaxy S8. Taylor Herring devised a fully integrated campaign featuring a creative news story, experiential events and a unique touring COOH build of the handset which was specially designed to frame the nations ’Greatest Views’. The campaign reached 86...

Virtually Real

Hope&Glory

Client: HTC Vive

We delivered two technology world firsts: conceiving and delivering the first exhibition of Virtual Reality artworks and the first physical artworks to be built in VR.

But this wasn’t “world first” use of technology for the sake of it. Our innovations delivered a commercial outcome.

We generated 140 pieces of coverage and re...

Being Teenage in the Digital Age

Mischief PR / Vodafone UK

Campaign Categories: Techniques

Dulux - Room With Their View

Mischief

Client: Dulux

In 2016, we set a new consumer-centric communications strategy for Dulux – moving from just paint colours to showing how transforming living spaces with our products and expertise improves lives. We went beyond a straight product launch to use consumer insight and research to create an integrated consumer relations campaign and channel ne...

Accounts Done: Feel Awesome

Brands2Life

Client: Intuit QuickBooks

Brands2Life’s Accounts Done: Feel Awesome campaign for Intuit QuickBooks stretched well beyond traditional PR. Our truly integrated campaign delivered a mainstream DRTV ad, out-of-home and radio campaign as well as a major two-day event for over 1,000 SMBs and accountants, culminating in:


Intuit UK’s best sales week on...

Holland & Barrett - Supercharge It

Pegasus / Holland & Barrett

Plusnet Pioneers

Kaper / Plusnet

Fight Today for More Tomorrows

Weber Shandwick / Roche

Hooking up the World’s Most Eligible Bachelor

Ogilvy Public Relations

Client: Ol Pejeta Conservancy

Sudan is the world’s last remaining male Northern White Rhino. To gain recognition for his critical situation and raise much needed funds for fertility research, we took a provocative approach. We styled Sudan as ‘The World’s Most Eligible Bachelor’ with his own Tinder profile. In just one week his Tinder profile was swi...

Domino's: Wipeable Onesie

The Academy and Domino's

Domino’s aims to be the official food of every occasion. Coming under threat from disruptive market entrants like Deliveroo and rivals like Papa John’s, we had an objective to “own” New Year’s Day and drown out category competition. Knowing New Year’s Day is largely spent lounging around watching TV in your p...

Totes IKEA

Hope&Glory / IKEA

Pay@Pump

Cohn & Wolfe / Barclaycard

The Joy of Sticks

Mischief PR

Client: National Trust

How do you get digital natives/kids to start a love affair with nature? 

We found something that grabbed their attention better than an iPad…the humble stick!

With its variety of ‘apps’, it can be a wand, a broom, a sword…anything you imagine. We married this real-world insight with their online worl...

#BudgetBuster

Frank

Client: MyVoucherCodes

The John Lewis Christmas advert reportedly cost £6 million to make and six months to create. MyVoucherCodes created a discount version, produced with a budget of £600 and on a time constraint of just six hours. Successfully news-jacking the biggest advertising moment in the UK.

 

Thin Air - Breaking The Book Launch Mould

Frank / Michelle Paver - Thin Air

Otis - Made to Move You

TVC Group / Otis

Carlsberg Pubstitutions

Clifford French

Client: Carlsberg

Carlsberg’s Pubstitutions campaign delivered on the holy grail of PR objectives – a significant sales increase, delivered solely through earned media. 

We knew that 99% of England fans couldn’t afford to watch their team play in France. So we targeted them at the heart of the community, their local pub. 
...

Stolen Goods Shop

M&C Saatchi PR

Client: Ageas & Back Me Up

Ageas tasked M&C Saatchi PR with the launch a new insurance brand, Back Me Up, designed to meet the needs of millennials.

The challenge? Get millennials to care about insurance.

How? Revolutionary Insurance.

Doing what no insurer would do, M&C Saatchi PR opened the UK’s first ever Stolen Goods Shop – a pop-u...

The Garden of Light

Hope&Glory / Marie Curie

Resident Evil 7™: The Experience

M&C Saatchi PR / Capcom Europe

#March4Women

CARE International UK

Yours, Mrs Claus

Unity

Client: ActionAid

 

ActionAid supports women and girls who suffer appalling injustices – and whose societies turn a blind eye because they are women. They are literally hidden in plain sight. To tell the story of these hidden women, we decided to hide our campaign in plain sight. We created a Christmas blog for women that was accessible to all,...

#MYNEOLABEL - THE FIRST EVER FASHION COLLECTION DESIGNED ON SNAPCHAT

iris

Client: adidas neo

adidas neo fans are mobile-first and demand a voice. So when briefed to create an innovative global activation, we launched #myneolabel on Snapchat.

We launched a film featuring ‘white looks’. Using Snapchat’s native doodle tool, budding designers created and edited their own designs. Entries from the neo community floo...

#BrutalCut

Weber Shandwick / ActionAid UK

#TakeAction

Ogilvy PR / Amnesty International

Team GB

Hill+Knowlton Strategies / adidas UK

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

Santa Forgot

freuds

Client: ARUK

Santa Forgot is a bold and beautifully simple idea that captured the hearts and minds of a nation. The innovative and powerful play on a classic story and much-loved household character, aimed to change people’s perceptions of dementia and reinforce that through research there is hope for defeating the disease. Such was the strength of th...

Darts: The Ballet

The Romans / Flight Club Darts

Pay@Pump

Cohn & Wolfe / Barclaycard

Green Flag - #ItsOkToSwitch

Frank / Green Flag

Domino's: Wipeable Onesie

The Academy and Domino's

Lynx: Giving British Masculinity A New Voice

W

Client: Lynx

Lynx was a huge brand with a big problem: media and consumers saw it as an embarrassing hangover of Nineties' laddism.

W set out to ‘retire’ The Lynx Effect through actions not words – turning Lynx's evolution into a cultural 'moment' and making a meaningful contribution to the debate around masculinity.

...

Santa Forgot

freuds

Client: ARUK

Santa Forgot is a bold and beautifully simple idea that captured the hearts and minds of a nation. The innovative and powerful play on a classic story and much-loved household character, changed people’s perceptions about dementia and installed a new-found hope for the future. The power of the campaign, which was bought to life throug...

Missing Type International

MHP - ENGINE / NHS Blood & Transplant

#BetterThanThat

APCO Worldwide / Polish Cultural Institute

Rumaila Oilfield – Drilling for Morale

ROO C&EA team & Pulse Brands

The Rumaila Operating Organisation (ROO) manages the state-owned Rumaila oilfield which accounts for ~30% of Iraq’s GDP. It is a partnership between the Iraqi South Oil Company, PetroChina and BP, with the latter as the lead contractor.

However, with war in the north and the oil barrel price falling 50%, ROO’s 2016 op...

HSBC: Fighting Financial Crime

HSBC

In 2012 HSBC was fined $1.9 billion by the US government for failing to prevent customers laundering money and breaching sanctions. In early 2016, HSBC’s Global Communications team were challenged to produce films that re-ignited the anti-crime campaign and sent a simple message to the bank’s 230,000+ employees: &ldquo...

GLITCH

iris

Client: adidas

Start up culture is ripe with experimentation and creativity. Risk breeds creativity. 

But if you're a successful, well established brand like adidas, how do you break tradition and reap the benefits of change? 

By behaving like a start up and breaking your own rules. We said no to ads, no to media, no to big foo...

McDonald's UK proves it's Good to Know

Teneo Blue Rubicon

Client: McDonald's UK

Social media had become a breeding ground for false rumours about McDonald’s provenance and food process, damaging trust in the brand. Our key audiences were in this space, discovering and perpetuating these myths. We decided to cede control and let YouTube personalities and parent bloggers explore McDonald’s farms, factorie...

#BrutalCut

Weber Shandwick / ActionAid UK

All About Mama

Alfred / Quility

Nokia Snake

One Green Bean

Client: HMD / Nokia Mobile

Early this year HMD Global announced plans to release a new range of smartphones on Android, as part of a 10-year brand licensing deal with Nokia.

 

Our primary objective was to drive awareness of Nokia’s return and reignite interest in the brand amongst our core target audience of millennials, through a 'social first&#...

eBay: The Emotionally Powered Shop

Exposure

Client: eBay

Technology was at the heart of this campaign. In a saturated news cycle, dominated by rich ATL spends, eBay presented a fresh take on a tired conversation. The creative was based around intelligent insights, which countered misconceptions about Christmas shopping. The genius of the idea was the data and the partnership with the world&rs...

Virtually Real

Hope&Glory / HTC Vive

Follow Our Foodsteps

Teneo Blue Rubicon / McDonald's UK

Samsung Step into Rio

M&C Saatchi Sport & Entertainment / Samsung

Virgin Holiday Spirit

One Green Bean / Virgin Holidays

People & Agencies

Incisive Health

Incisive Health launched an international practice, achieved stellar growth, and secured big policy wins – against the backdrop of the Brexit vote and with an NHS in financial crisis. Using the full range of communications techniques to cut through the noise, the team created impactful campaigns that delivered successes for client...

Hope&Glory

This has been a year of balance: growing fast while at no point giving in to mediocrity.

Fee income rose to £4.64 million (from £3.4m) and our run-rate hit £4.9 million.

Our team expanded to 58 people (with 20 of them joining in the last 18 months). We won 24 new client relationships and saw organic growth from existing clie...

Tin Man

M&C Saatchi PR

In 2016, M&C Saatchi PR’s enjoyed the best year in the agency’s history, achieving £7.9 million in UK revenue and generating £1.5 million in profit.

The ‘Driven by Passion’ and ‘Blended Teams’ propositions have propelled organic client and market growth, as well as client wins, ...

Mischief PR

In 2016, Mischief celebrated ten years in business and we’ve not just survived, we’ve thrived. 
We’ve grown our influencer, ‘corpsumer’ and digital specialisms and grown existing clients. We’ve kept long term relationships with clients and made 12 new ones. 
A bubbling new business pipelin...

Weber Shandwick London

It’s been a transformative year for Weber Shandwick London. We deliberately focused on game-changing pitches, selecting 50% fewer briefs but winning £1 million more new business, including British Gas, HSBC and Virgin Atlantic. Revenue grew 10% YOY in 2016 and we’re off to an even stronger start to 2017, with Q1 re...

Golin

"Fix it before it breaks,” was a favourite saying of our founder, Al Golin, who sadly passed away in April, leaving behind an incredible legacy. As we turned 60 last year, we took Al’s words to heart, setting out to challenge the status quo in our bid to become the defining agency of the decade.


Cohn & Wolfe

Ready10

Ready10 weren’t just launching a new agency last April – it was launching a new way of doing PR. 14 months later clients like Paddy Power, Jackpot.com and Europcar have signed onto its PR-for-SEO approach and the agency goes from strength to strength.

As well as eye-catching campaigns, Ready10 has shown a strong financial per...

Talker Tailor Trouble Maker

No whitewashing, no mark-up, no bullshit.  More creativity, honesty, diversity and fun... From the way we operate to the work we produce, Talker Tailor Trouble Maker sets out to challenge perceptions.   

As a creative comms shop for brands looking to upstage the status quo, we haven’t lost a competiti...

Harvard

While other agencies have tried to diversify outside of technology, Harvard has always been proud of its specialism in this complex area.

Each and every one of our team love – and have a passion for - technology.

It is this passion that has fuelled our growth over the last six years. In the last 12 months we have grown revenue ...

Battenhall

Battenhall launched four years ago, with a mission to create a new PR agency model for the social media age. With the aim of creating the industry’s most sophisticated specialist social media PR offering, Battenhall has successfully grown a client base spanning all sectors, offering services from consumer and B2B PR to crisis comm...

Ruth Lee

Citypress

Ruth is the Director of Social and Studio at Citypress. She joined the agency to set up our social media practice and within six months, we also handed her responsibility of our studio. In just over a year, she has built a team of specialists that deliver high quality, strategic work that has real business impact and that is responsible...

Nick Braund

PHA Media

Nick joined PHA Media the day after graduating from university, and has since launched the Technology & Innovation department, working with some of the world's most exciting and innovative businesses. His work has seem him earn a range of industry awards and become a media commentator for the tech industry. Nick has the ability to m...

Driving aspiration and opportunity in deprived communities

Conscious Communications

Client: FXP

Every local authority in Cambridgeshire falls below the national average for the education and employment prospects of disadvantaged children. From her voluntary work as Chair of Governors for a local academy, Conscious Communications' Managing Director sees daily the lack of aspiration and opportunity for social mobility in the city. ...

Golin B&B: A home for diversity

Golin

Our industry remains predominately made up of white, middle class individuals with similar backgrounds. This is deeply ironic, given the audiences we communicate with are rarely so homogenous. We decided to ‘do more’ and tackle the lack of social diversity in communications by creating Golin B&B – a scheme to remove th...

Style For Stroke

East of Eden London

The Agency for Change

FleishmanHillard Fishburn

Cirkle

We’ve proved you don’t need to be London-based to be a flagbearer for both client delight and profitability. Our collaborative culture puts work-life balance and reward at our epicentre and The Sun crowned us no. 8 for ‘Best UK Places to Work’. Digital is integrated across every client and we continue to create ‘Influe...

Man Bites Dog

Man Bites Dog develops differentiated idea-led campaigns, activated through creative storytelling to generate commercial impact. We push the boundaries of ‘traditional’ PR, putting compelling Man Bites Dog stories at the heart of marketing and sales, delivering ground breaking campaigns with innovation at the core, from ...

Citypress

Gold Awards

English Heritage

English Heritage cares for buildings and places that are hundreds, if not thousands of years old but - in our new role as an independent charity - we are remarkably young.

While as a government agency, people respected us, now we need them to love and support us.

Over the past year, using an anniversary of the most important b...

uSwitch

Changing Government policy for vulnerable energy customers, getting compensation for frustrated broadband customers and exposing penalties for families applying for a mortgage. The uSwitch PR team has been relentlessly campaigning for change across five different industries while running a top of the class reactive press office, organising ...

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