Results 2016

Campaign Categories: Techniques

#merryfixmas

Unity

Client: Direct Line

We were briefed with evolving our successful #directfix campaign into something more festive in Q4 of 2015, in order to drive real fame for fixing. Through #directfix we had been giving customers confidence in Direct Line as a fixer of BIG problems, by demonstrating it empathised with – and importantly would help fix - the SMALL ones....

Kiss of Death

Kin&Co

Client: We Are Europe

Sometimes, a brief lands - and the only reaction is jaw-dropping, mouth-agape disbelief. So it was at Kin&Co on the 17th May. We Are Europe had asked us to create a big media splash to provoke younger generations (18-35) into voting - with four working days and a total budget of £1500.

We made some strong coffee and got crackin...

Down Town Babby

Mischief / Ella's Kitchen

The Nation's Ode to the Coast

Mischief and National Trust / National Trust

Football Fix

Unity / Direct Line

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Switching Saddles

Pitch

Client: Betfair

The Cheltenham Festival is the biggest four days in horse racing, with more bets placed on the four days of racing than any other period in the calendar.

Historically PR stunts have dominated Cheltenham, driving coverage for bookmakers in a way that fails to offer them a positive voice or point of difference.

Betfair wanted a positive...

NATIONAL MOMENTS FOR SMART METERS

Shine @ The Academy / Smart Energy GB

The Heart Attack Experience

British Heart Foundation

To raise awareness of the impact of heart attacks on those left behind we created The Heart Attack Experience. An experiential booth placed in shopping centres to lure in unsuspecting members of the public with the notion of physically experiencing a heart attack but serving them up something a little bit different. 

Once ins...

At Your Fingertips: getting 703 rough sleepers off the streets

Tin Man

Client: StreetLink

Tin Man devised and delivered ‘At Your Fingertips’ for homelessness charity StreetLink; a strategic campaign that showed big creativity can be achieved on a not so big budget – and most importantly it helped get 703 rough sleepers off the street. Now that’s a good feeling.


Spark Something Good

Unity / Marks & Spencer

Bar D'Alsace-tian

Cow / Kronenbourg 1664

Everyday Illusions for Samsung

Taylor Herring / Samsung

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Millennials First

W

Client: Marmite

 

How W’s social & digital-focused campaign targeting millennials for Marmite created the first ever pay-by-social-sentiment café, generated £500k via an innovative Facebook app and culminated in a 9% uplift in Christmas sales

W put driving  sales at the heart of its online (and offline) campaign to recrui...

#MorningCheats

Manc Frank / Weetabix On The Go

The Nation's Ode to the Coast

Mischief and National Trust / National Trust

Zookeeper Zoe Eye Check Storybook

Red Consultancy / Boots Opticians

Persil Messy Adventures

Golin

Client: Persil

Technology is often criticised for preventing kids playing outside – but Messy Adventures from Persil used creative digital content to turn that notion on its head.  We partnered with Roald Dahl and Quentin Blake to create a true first – an interactive storybook which got children off the sofa and outside to play.  The ap...

#directfix

Unity

Client: Direct Line

“I never would have talked about an insurance company like this...it’s changed my mind about the type of company Direct Line is.”  (British Beauty Blogger 45k+ Twitter followers)

Our #directfix action led PR campaign led to mass brand reappraisal. By challenging perceptions and making the brand relevant, Direct Line ha...

King's Cross - creating an iconic destination

London Communications Agency / Argent, King's Cross

Missing Type

MHP Communications, Engine / NHS Blood and Transplant

How behavioural science and the Bard of Salford reminded the nation to #lovethecoast

Mischief and National Trust

Client: National Trust

In 2015 the nation’s connection to our coastline was at an all-time low– a big problem for National Trust, which relies solely on public donations to care for vulnerable British coastline. It was the 50th anniversary of the Trust’s coastal appeal and a big autumn fundraising push was planned. Our brief was to get the nation to...

Crime Museum Uncovered

Museum of London

The Crime Museum Uncovered exhibition at the Museum  of London brought the previously private contents of  Scotland Yard’s Crime Museum into the public forum for the very first time. These never-seen-before objects from real-life criminal investigations were curated in partnership with the Metropolitan Police and the Mayor’s O...

The #BeStrong Anti-Bullying Emojis

Vodafone Group / Vodafone Group

Bringing Single Malt Whisky Back Into Fashion

Tin Man / anCnoc (International Beverage)

Courtesy Pet

SunLife

SunLife had recently launched pet insurance and wanted to tell the world. But the margins were too small for a big advertising campaign. And there was nothing unusual enough about the product to get press coverage. So, with National Pet Month and April Fool's day coinciding, what if we invented something journalists could get excited by...

The ‘not QUITE an emergency’ campaign

Spirit

Client: NHS Clinical Commissioning Groups, Sussex

‘Not QUITE an Emergency’ (#notanemergency) was a small budget campaign with big ambitions and a serious message – to educate the public on when to use the NHS 111 helpline while easing pressure on 999 and A&E services. Created by media company 'Spirit' for the NHS Clinical Commissioning Groups in Sussex, ...

Dad Dancing at Thorpe Park Island Beats

Taylor Herring / Thorpe Park Resort

Kiss of Death

Kin&Co / We Are Europe

Direct Line's Storming Success

Direct Line

According to Mintel, events such as the December floods, are the key to building trust back in the insurance industry. Direct Line’s in-house PR team was fast, visible, and put customers at the heart of every decision. No other insurer was as quick to respond to Storm Desmond, as visible or did more for their customers. Ev...

Clandon Park Fire and Aftermath

National Trust

When a huge fire tore through Clandon Park, the news hit the headlines within minutes and was soon trending on Twitter. By evening, news channels were broadcasting live at the scene as the 18th century mansion was consumed by flames.

Commentators speculated that the magnificent house and its priceless collections would be lost for good. ...

Dangerous Dogs

Battersea Dogs & Cats Home

Securing a Historic Debt Restructuring Deal for Ukraine

APCO Worldwide / Ukraine's Ministry of Finance

Spark Something Good

Unity

Client: Marks & Spencer

Spark Something Good is M&S’s latest customer-facing CSR initiative, providing a platform to inspire customers and employees to help out in their community. At its heart is a customer / community match making service to pair volunteers with local projects.

To inspire the nation we needed to give people a bite-sized taste, to sh...

In Their Shoes

Takeda Europe and Canada corporate communications

To bring to life Takeda’s corporate commitment to placing patients at the centre, the EUCAN Corporate Communications team developed a ground-breaking, immersive disease simulation programme, In Their Shoes, together with three agencies. The 48-hour experience was designed to connect employees working across business functions ...

Joy Will Take You Further

Smarts Communicate / Johnnie Walker

#MakeHIVstory

Johnson & Johnson

Roche and the Pipeline Laboratory

Virgo Health / Roche UK Pipeline

Campaign Categories: Sectors

Missing Type

MHP Communications, Engine

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Pregnancy and Maternity rights

Bray Leino and 23red

Client: The Equality and Human Rights Commission

 

In recent years, dozens of women have approached the Commission asking for help after they faced pregnancy and maternity discrimination in their jobs. But despite this being a clear issue there was no current robust data setting out the true scale of this ‘hidden’ discrimination that women face in the UK.

Our research ...

Exercise Unified Response

London Fire Brigade

The Power to Switch

Department for Business, Energy and Industrial Strategy (BEIS)

Protecting Consumers at Christmas

Grayling / National Trading Standards (NTS)

Virgin Media's Network Expansion: High Speed Selfies

Brands2Life

Client: Virgin Media

The largest broadband infrastructure project in a generation called for a launch of equally ambitious proportions. With the High Speed Selfie booth, Brands2Life created an experience that was breath-taking, portable and completely unique. The campaign succeeded in spreading excitement about Virgin Media’s rollout via traditional and s...

Don’t try this at home: Live-streaming from Wembley Arch with EE’s 4GEE Action Cam

M&C Saatchi PR

Client: EE

The launch of a world-first product requires a world-first campaign, and that’s just what M&C Saatchi delivered with a headline-grabbing event for the world’s first 4G-enabled camera.

After three months of planning alongside EE’s PR team, free runner James Kingston was commissioned to become the first person ever to...

#BeStrong Anti-bullying Emojis

Vodafone Group / Vodafone Group

Keep Believing In Santa

Cow / Hide My Ass!

Everyday Illusions for Samsung

Taylor Herring / Samsung

#sharetheorange

ais London, Aardman Animations, Rocket

Client: Alzheimer's Research UK

Dementia is the biggest health challenge facing the UK. It is the most feared condition in the over 55s. It is also hugely misunderstood. Only 23% of the British public recognise that dementia is driven by physical brain diseases. This leaves a great many of us believing dementia to be an unavoidable, inevitable part of ageing.

Giving in to ...

Coast Campaign

National Trust

The National Trust looks after 775 miles of coastline but Britain was falling out of love with it, and climate change and extreme weather pressures highlighted its sheer fragility. 2015 – 50th anniversary of our coastal appeal ‘Neptune’- was the time to reignite the nation’s fondness for our shores and ask their help in ...

GrandFest

TVC Group / Royal Voluntary Service

NATIONAL MOMENTS FOR SMART METERS

Shine @ The Academy / Smart Energy GB

THE STORY BEHIND THE POPPY

Shine @ The Academy / The Royal British Legion

No Label: The world's first transgender beer

The Romans

Client: BrewDog

BrewDog is a brand on a mission: to make others as passionate about beer as they are.

So, when it came to launching its new Soho bar, we needed an idea that put a focus on what sets BrewDog apart from the boring, bland, industrial beer makers – the passion, expertise and knowledge that goes into producing craft beer &nd...

#BiggerIssues

W

Client: Lynx

How W took suicide from taboo to national talking point for Lynx – projecting a new maturity for the brand, reaching 27 million people, and recruiting politicians and royalty to join its campaign with CALM against the biggest killer of young British men. 

W, working at the heart of a multi-disciplinary inter-agency group&#...

Spare Chair Sunday

Weber Shandwick / Bisto/Premier Foods

Canine Collection

Pitch

Client: Lyst

In April this year we created the Canine Collection for Lyst.com. Taking the fashion hub into new territory, adding dogs and puppies to the list of available accessories on the online fashion retailer’s site.

Sparking immediate controversy, the Canine Collection incited a social and traditional media response that brought the Lyst ...

Avon's True Colour Perfectly Matte Lipstick is more matte than MAC

Halpern, VCCP and m/SIX

Client: Avon

Avon has a customer base with a huge affection for the brand, but aren’t always seen as cutting edge. With one of the world’s leading R&D facilities we know the power of our products, however, one of our biggest challenges is that the science is often overlooked.

Last year, we launched our #MakeUpYourOwnMind campa...

The Magnificent Seven

Unity / Marks & Spencer

The First Facebook Film Premiere

Weber Shandwick / Belstaff

Get Fit Kwik with Kwik Fit

Taylor Herring

Client: Kwik Fit

Taylor Herring thought they could tackle the post-Christmas fitness agenda with a smart and witty campaign that would help customers as well as generating fame and brand love. Seeking to capitalise on the annual January health frenzy, the idea was to launch a no-nonsense fitness regime – an antidote to faddy diets, expensive...

Walk the Line

Golin

Client: GWR

This is a story of how Isambard Brunel made history with a railway.

The story starts with Isambard Kingdom Brunel, Britain’s most famous engineer, who walked from London to Bristol in 1887, surveying the route of the Great Western Railway. 

It ends with his great, great, great grandson, another Isambard Brun...

#ParallelBarking

Weber Shandwick / Vauxhall

Building Cars Live

markettiers / BMW UK

Kids' Takeover

Kaper

Client: English Heritage

How can a Norman keep beat a theme park? How do you get children playing as knights, instead of just nights gaming? And how do you bring history to life for a generation who dismiss it as yesterday’s news?

Step forward Thea Hunt: an eight-year-old schoolgirl who beat 531 other children to become English Heritag...

Show Your Stripes: Moving the goalposts for how Premier League clubs launch kits

Mischief

Client: Southampton F.C

Launching a new football kit has become formulaic. Clubs release images of their players wearing the new shirt, relying on fans to buy it out of habit. It only gets people talking when the shirt is so dreadful that it’s ridiculed.

But a football kit’s far more than something 11 players wear on a Saturday afternoon. It’s a b...

O2 Wear The Rose

Hope&Glory / O2

Switching Saddles

Pitch / Betfair

Virgin Holidays Treehouse

M&C Saatchi PR / Virgin Holidays

Campaign against the trade union bill

Trades Union Congress

The TUC co-ordinated the 10-month campaign against the controversial Trade Union Bill. Based on research, we positioned the campaign as being about the government threatening the right to strike – a British freedom that the public support. The TUC’s strategy was to motivate Conservative and crossbench MPs and peers to defeat the Bil...

End Backstreet Breeding

Battersea Dogs & Cats Home

End Backstreet Breeding is Battersea's first major public affairs campaign. Battersea sees the consequences of backstreet dog breeding every day. We take in physically and emotionally scarred mothers, broken by repeat breeding, and care for puppies that have been dumped when they fail to sell or become ill. Battersea...

DAVID ATTENBOROUGH'S GLOBAL APOLLO PROGRAMME

Headland / Global Apollo Programme

MS: Enough

MS Society

Don't get frozen out

W / Ben & Jerry's

Football Fix

Unity

Client: Direct Line

We are constantly on the hunt for opportunities to land Direct Line’s ‘fixer' proposition.

In January 2015, Longford AFC had been labeled the worst football club in the country by the media, having lost every game, conceding 180 goals in the season so far. Something was broken.  Something could be fixed.

Two w...

52 Weeks of Worldpay

Golin

Client: Worldpay

This is a story of transformation.  How data can be turned into content, how an everyday payments provider becomes a fintech powerhouse, and how a humble press office can evolve to create 2015’s largest UK IPO.

#merryfixmas

Unity / Direct Line

#CondomEmoji

Premier

Client: Durex

Premier were challenged to deliver a PR led integrated campaign establishing Durex as a key player in the worldwide fight to combat HIV and AIDS. Targeting 16-25 year olds, the campaign mission was to communicate the importance of safe sex and instigate global conversation across earned and social media in 60+ international markets.  

T...

Zookeeper Zoe Eye Check Storybook

Red Consultancy

Client: Boots Opticians

A first for optical health, Zookeeper Zoe is a free storybook designed specifically to allow parents to perform basic eye checks with their children.

Aimed at addressing the low uptake of children’s eye checks (53% have never had an eye test) Red Consultancy’s campaign saw over 480,000 parents claim a free Zookeeper Zoe child...

Caring for the carer

Hill+Knowlton Strategies / Otsuka Lundbeck

The Magnificent Seven

Unity / Marks & Spencer

One Surface, 3 Artists

3 Monkeys Zeno

Client: Microsoft

How do you convince a business critical audience – creative professionals – that Microsoft’s Surface Pro 4 tablet is a genuine credible choice and give Apple MacBook - the usual default for the creative industry - a run for its money?

By bringing together the very best British creative talent to create the world’s first l...

Coffee For Punks

The Romans

Client: BrewDog

How we turned craft beer destination and British business success story, BrewDog, into the UK’s most unlikely start-up incubator.

A super-low budget initiative to support fledgling businesses with big dreams (but small bank balances) and launch a new daytime coffee offering for BrewDog at the same time.

The Unusual Suspects

Bite / BAE Systems

Knorr Gluten-Free Campaign

William Murray Communications / Knorr

Equity For Punks

The Romans

Client: BrewDog

How we helped BrewDog break the world record for capital raised via crowdfunding. 

The $1.1 million effigy

Hope&Glory

Client: The Royal Mint

This entry is in part about great media relations – over 1,000 pieces of coverage delivered in three stand-out media moments.

 

But this campaign’s success truly rests on the fact that the coverage and storytelling delivered sales worth over £1.1 million in commemorative coins for The Royal Mint.

 

That c...

Walk the Line

Golin / GWR

Bring In Your Parents

Brands2Life / LinkedIn

People & Agencies

Taylor Herring

Over the past three years, Taylor Herring has completely overhauled its proposition and skillset to morph from a niche entertainment specialist to a multi award-winning, creative PR agency, devising and executing newsworthy multi-platform content for some of the UK’s biggest brands.

This change of focus was a deliberate and con...

Tin Man

Two and a half years in and Tin Man has already racked up an unbeatable 76 industry award wins and shortlists, an enviable client list including William Grant & Sons, ITV, Borough Market, Nickelodeon, Avis & Budget to name a few, employs a happy and dedicated team and has delivered an impressive:


60% growth in ...

Unity

We’ve had a great year. We’ve achieved significant top and bottom line growth, we’ve won some great new clients, we’ve kept and grown even more, our staff are amongst the happiest in the industry and we get global recognition for our creativity and effectiveness - Most Creative PR Agency in the UK, Global Cre...

Porter Novelli London

 

When you think 'Porter Novelli', what do you actually think?

American? Big? Past its sell-by date? Do you think anything at all? Whatever it may be, we can pretty much guarantee that what you think doesn’t match the reality of Porter Novelli in 2016.

That’s why the theme of this award entry is change. Cha...

Golin

Unlimited holiday. Unconventional internships. Unprecedented investment. And a free cereal bar. No we aren’t facebook. We aren’t even a start-up boutique. We are Golin. One of the industry’s oldest agencies. We may be turning 60 this year, but inside we are still 21, riding a fixie and wanting to change the world (well the...

Instinctif Partners

This year has been a landmark year for Instinctif Partners. It was the year we were recognised as a true challenger brand in our space, the year we further expanded our formidable client base, and the year we reached 10 years of consecutive growth.

 


Lansons

The Romans

Year One at The Romans saw big name client wins with Innocent, BrewDog, Samsung, Spotify and The Macallan.

The agency grew from two founding partners to a team of fourteen, with standout campaigns including creating the world’s first transgender beer for BrewDog, using emoji as currency for the first time for ...

One Green Bean

One Green Bean launched in January 2015 with a simple ambition - to be brilliant at helping brands engage audiences through big ideas, not big media spends.

Establishing a business in a saturated market like London is not for the faint hearted, but our philosophy around creating content with both news value and social currency has proved...

Pegasus

Pegasus has evolved. We remain true to our mission to Inspire Healthy Decisions and continue to stand out from the industry with our ‘health first, sector second’ approach. But our team and services have grown in number and calibre - we tipped 100 employees in 2015 and boast some of the UK’s best recruits from digital, soc...

Harvard

Harvard’s history is steeped in technology. Founded as a specialist technology PR consultancy in 1979, the agency has seen it all: from the bedroom coders of the 80s to the dotcom bust of the 90s, right the way through today and our ever-changing world of virtual realities, quantum computing and other exciting new horizons.

&nb...

Battenhall

Battenhall

Taylor Herring

Jessica Smith

Virgo Health

Jessica has an infectious optimism and energy to her work; combined with her passion and unwavering belief in the value our industry brings to the healthcare arena, she provides strategic council beyond her years of experience, which in ...

Jessica Kirby

Cirkle

Jessica was working as a waitress in a restaurant after finishing her A Levels and knew that University wasn’t the way forward for her.  Cirkle’s Founding Director was a customer and commented on Jessica’s proactive attitude. Never one to sit on things, Jessica contacted Cirkle the following day to scope out if there were...

Emily Coen

/ British Airways

Eleanor Crossman

MWW PR / MWW PR

Gold Awards

Kier Group

A small but perfectly formed team of four, we’ve been on quite an amazing journey over the last 12 months.  From transforming the in-house team and its reputation, and stripping out £260,000 of duplication and poorly deployed agency costs, to delivering £1m of new business as a direct result of a key PR campai...

CARE International

CARE International's three person PR and Press team have had an exceptional year. We had four key objectives for the year, which we achieved through sheer hard work and dedication. 1. We planned and implemented an integrated campaign to celebrate CARE International’s 70th anniversary. 2. We forged a partnership with Pat...

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood and Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the ne...

Spark Something Good

Unity

Client: Marks & Spencer

Spark Something Good is M&S’s latest customer-facing CSR initiative, providing a platform to inspire customers and employees to help out in their community. At its heart is a customer / community match making service to pair volunteers with local projects.

To inspire the nation we needed to give people a bite-sized taste, to sh...

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