Results 2016

Campaign Categories: Techniques

#merryfixmas

Unity

Client: Direct Line

We were briefed with evolving our successful #directfix campaign into something more festive in Q4 of 2015, in order to drive real fame for fixing. Through #directfix we had been giving customers confidence in Direct Line as a fixer of BIG problems, by demonstrating it empathised with – and importantly would help fix - the SMALL ones....

Kiss of Death

Kin&Co

Client: We Are Europe

Sometimes, a brief lands - and the only reaction is jaw-dropping, mouth-agape disbelief. So it was at Kin&Co on the 17th May. We Are Europe had asked us to create a big media splash to provoke younger generations (18-35) into voting - with four working days and a total budget of £1500.

We made some strong coffee and got crackin...

Down Town Babby

Mischief

Client: Ella's Kitchen

Ella’s Kitchen partnered with Save the Children for the launch of its limited edition ‘Jingle Belly’ Christmas Dinner pouch, donating 30p from each sale to the charity.

We were tasked with raising awareness of the pouch and partnership, beyond product placement, to ultimately drive sales of the ‘Jingle Belly&r...

The Nation's Ode to the Coast

Mischief and National Trust

Client: National Trust

In 2015 the nation’s connection to our coastline was at an all-time low– a big problem for National Trust, which relies solely on public donations to care for vulnerable British coastline. It was the 50th anniversary of the Trust’s coastal appeal and a big autumn fundraising push was planned. Our brief was to get the nation to...

Football Fix

Unity

Client: Direct Line

We are constantly on the hunt for opportunities to land Direct Line’s ‘fixer' proposition.

In January 2015, Longford AFC had been labeled the worst football club in the country by the media, having lost every game, conceding 180 goals in the season so far. Something was broken.  Something could be fixed.

Two w...

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Switching Saddles

Pitch

Client: Betfair

The Cheltenham Festival is the biggest four days in horse racing, with more bets placed on the four days of racing than any other period in the calendar.

Historically PR stunts have dominated Cheltenham, driving coverage for bookmakers in a way that fails to offer them a positive voice or point of difference.

Betfair wanted a positive...

Persil Messy Adventures

Golin

Client: Persil

Technology is often criticised for preventing kids playing outside – but Messy Adventures from Persil creatively turned that notion on its head.  We partnered with Roald Dahl and Quentin Blake to create a true first – an interactive storybook which got children off the sofa and outside to play. The campaign rolled out on-pack&...

Show Your Stripes: Moving the goalposts for how Premier League clubs launch kits

Mischief

Client: Southampton F.C

Launching a new football kit has become formulaic. Clubs release images of their players wearing the new shirt, relying on fans to buy it out of habit. It’s a tactic that only gets people talking when the shirt is so dreadful that it’s ridiculed.

But a football kit is far more than something 11 players wear on a Saturday afternoo...

NATIONAL MOMENTS FOR SMART METERS

Shine @ The Academy

Client: Smart Energy GB

The national smart meter rollout is a huge British infrastructure project. But, unlike most large infrastructure projects, the smart meter rollout cannot rely on a single grand opening, or the involvement of a Prime Minister or royalty to secure its position as a great British project. Only an ambitious creative PR strategy could elevat...

The Heart Attack Experience

British Heart Foundation

To raise awareness of the impact of heart attacks on those left behind we created The Heart Attack Experience. An experiential booth placed in shopping centres to lure in unsuspecting members of the public with the notion of physically experiencing a heart attack but serving them up something a little bit different. 

Once ins...

At Your Fingertips: getting 703 rough sleepers off the streets

Tin Man

Client: StreetLink

Tin Man devised and delivered ‘At Your Fingertips’ for homelessness charity StreetLink; a strategic campaign that showed big creativity can be achieved on a not so big budget – and most importantly it helped get 703 rough sleepers off the street. Now that’s a good feeling.


Spark Something Good

Unity

Client: Marks & Spencer

Spark Something Good is M&S’s latest customer-facing CSR initiative, providing a platform to inspire customers and employees to help out in their community. At its heart is a customer / community match making service to pair volunteers with local projects.

To inspire the nation we needed to give people a bite-sized taste, to sh...

Bar D'Alsace-tian

Cow

Client: Kronenbourg 1664

We were tasked with making Kronenbourg's newest advert famous in earned media. In the new ad, starring Eric Cantona, viewers are introduced to The Alsace-tians: a team of intrepid dogs that deliver Kronenbourg to the deserving in Alsace via the special beer-despensing barrels they wear. We took the central concept in the advert (dogs de...

Everyday Illusions for Samsung

Taylor Herring

Client: Samsung

Samsung briefed Taylor Herring to create an engaging consumer facing campaign to launch the new Samsung Galaxy S7 and S7 Edge in the spring of 2016.   Our challenge was to devise a news worthy creative which would generate ‘front page news’ and resonate with a core millennial audience whilst ensuring the product was integral t...

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Millennials First

W

Client: Marmite

 

How W’s social & digital-focused campaign targeting millennials for Marmite created the first ever pay-by-social-sentiment café, generated £500k via an innovative Facebook app and culminated in a 9% uplift in Christmas sales

W put driving  sales at the heart of its online (and offline) campaign to recrui...

#MorningCheats

Manc Frank

Client: Weetabix On The Go

Outrageous, rebellious and unconventional, our audience will go to extreme measures to spend more time in bed. As such, we wanted a campaign that united our audience in a shared understanding of morning challenges, helping them make the most of their mornings with ‘life cheats’, a twist on the social led ‘life ...

The Nation's Ode to the Coast

Mischief and National Trust

Client: National Trust

In 2015 the nation’s connection to our coastline was at an all-time low – a big problem for the National Trust, which relies solely on public donations to care for vulnerable British coastline. It was the 50th anniversary of the Trust’s coastal appeal and a big autumn fundraising push was planned. Our brief was to get the nati...

Zookeeper Zoe Eye Check Storybook

Red Consultancy

Client: Boots Opticians

A first for optical health, Zookeeper Zoe is a free storybook designed specifically to allow parents to perform basic eye checks with their children.

Aimed at addressing the low uptake of children’s eye checks (53% have never had an eye test) Red Consultancy’s campaign saw over 480,000 parents claim a free Zookeeper Zoe child...

Persil Messy Adventures

Golin

Client: Persil

Technology is often criticised for preventing kids playing outside – but Messy Adventures from Persil used creative digital content to turn that notion on its head.  We partnered with Roald Dahl and Quentin Blake to create a true first – an interactive storybook which got children off the sofa and outside to play.  The ap...

#directfix

Unity

Client: Direct Line

“I never would have talked about an insurance company like this...it’s changed my mind about the type of company Direct Line is.”  (British Beauty Blogger 45k+ Twitter followers)

Our #directfix action led PR campaign led to mass brand reappraisal. By challenging perceptions and making the brand relevant, Direct Line ha...

King's Cross - creating an iconic destination

London Communications Agency

Client: Argent, King's Cross

The transformation of King’s Cross sees it fully established in the heart of London as one of the   largest and most exciting urban regeneration projects in Europe. LCA has been closely involved with the scheme from its inception 17 years ago.

LCA has worked with King’s Cross Central Limited Partnership (KCCLP) to come up w...

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood and Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the ne...

Search for the Milk Tray Man

Golin

Client: Cadbury

It was all because the lady loves Cadbury Milk Tray. Or at least she used to. In the twelve years since the Milk Tray Man had been off our screens, the lady’s head was turned by today’s staggering choice of sophisticated flavours and chocolate brands. It was no longer love at first sight.

So Cadbury tasked Golin (PR), Fallon ...

How behavioural science and the Bard of Salford reminded the nation to #lovethecoast

Mischief and National Trust

Client: National Trust

In 2015 the nation’s connection to our coastline was at an all-time low– a big problem for National Trust, which relies solely on public donations to care for vulnerable British coastline. It was the 50th anniversary of the Trust’s coastal appeal and a big autumn fundraising push was planned. Our brief was to get the nation to...

Crime Museum Uncovered

Museum of London

The Crime Museum Uncovered exhibition at the Museum  of London brought the previously private contents of  Scotland Yard’s Crime Museum into the public forum for the very first time. These never-seen-before objects from real-life criminal investigations were curated in partnership with the Metropolitan Police and the Mayor’s O...

The #BeStrong Anti-Bullying Emojis

Vodafone Group

Client: Vodafone Group

Having conducted the world's most extensive study among 5,000 teenagers in 11 countries about cyberbullying, Vodafone found that young people lacked the tools to take a stand and show support for friends being bullied online. The External Communications team responded by designing a suite of #BeStrong 'support' em...

Bringing Single Malt Whisky Back Into Fashion

Tin Man

Client: anCnoc (International Beverage)

When boutique whisky brand, anCnoc, wanted to recruit a new generation of fashion conscious Scotch drinkers with a limited budget and without alienating its older fans, we knew the challenge was on! Enter Tin Man with a strategically spot-on, creative fashion campaign, with target audience participation and a multi-layered media...

No Label: The world's first transgender beer

The Romans

Client: BrewDog

BrewDog is a brand on a mission: to make others as passionate about beer as they are.

So, when it came to launching its new Soho bar, we needed an idea that put a focus on what sets BrewDog apart from the boring, bland, industrial beer makers – the passion, expertise and knowledge that goes into producing craft beer &nd...

Courtesy Pet

SunLife

SunLife had recently launched pet insurance and wanted to tell the world. But the margins were too small for a big advertising campaign. And there was nothing unusual enough about the product to get press coverage. So, with National Pet Month and April Fool's day coinciding, what if we invented something journalists could get excited by...

The ‘not QUITE an emergency’ campaign

Spirit

Client: NHS Clinical Commissioning Groups, Sussex

‘Not QUITE an Emergency’ (#notanemergency) was a small budget campaign with big ambitions and a serious message – to educate the public on when to use the NHS 111 helpline while easing pressure on 999 and A&E services. Created by media company 'Spirit' for the NHS Clinical Commissioning Groups in Sussex, ...

Dad Dancing at Thorpe Park Island Beats

Taylor Herring

Client: Thorpe Park Resort

Taylor Herring commissioned a survey to identify the things teens find most embarrassing about their parents. The results gave us a branded news story, naming ‘dad dancing’ as the parental behaviour that caused the most embarrassment kids. 

Taylor Herring then produced viral video content highlighting the problem with &...

No Label: The world's first transgender beer

The Romans

Client: BrewDog

BrewDog is a brand on a mission: to make others as passionate about beer as they are.

So, when it came to launching its new Soho bar, we needed an idea that put a focus on what sets BrewDog apart from the boring, bland, industrial beer makers – the passion, expertise and knowledge that goes into producing craft beer &nd...

Kiss of Death

Kin&Co

Client: We Are Europe

Sometimes, a brief lands - and the only reaction is jaw-dropping, mouth-agape disbelief. So it was at Kin&Co on the 17th May. We Are Europe had asked us to create a big media splash to provoke younger generations (18-35) into voting - with four working days and a total budget of £1500.

We made some strong coffee and got crackin...

Direct Line's Storming Success

Direct Line

According to Mintel, events such as the December floods, are the key to building trust back in the insurance industry. Direct Line’s in-house PR team was fast, visible, and put customers at the heart of every decision. No other insurer was as quick to respond to Storm Desmond, as visible or did more for their customers. Ev...

Clandon Park Fire and Aftermath

National Trust

When a huge fire tore through Clandon Park, the news hit the headlines within minutes and was soon trending on Twitter. By evening, news channels were broadcasting live at the scene as the 18th century mansion was consumed by flames.

Commentators speculated that the magnificent house and its priceless collections would be lost for good. ...

Campaign against the trade union bill

Trades Union Congress

The 2015 Conservative manifesto had promised some restrictions on trade unions. But when the new government announced a Trade Union Bill in the Queen’s Speech just weeks after the election, it became obvious that they were seeking huge changes that would be catastrophic for trade unions’ ability to operate and that threatened the fu...

Dangerous Dogs

Battersea Dogs & Cats Home

As 2015 drew to a close, Battersea faced its biggest criticism and reputational threat in generations. On 30 December the Home was contacted by the Mail on Sunday who claimed to have received serious allegations against the charity from an internal whistle-blower. Our crisis communications showed it was possible to work as a team and deliv...

Securing a Historic Debt Restructuring Deal for Ukraine

APCO Worldwide

Client: Ukraine's Ministry of Finance

APCO’s London team provided strategic international communications counsel to Natalie Jaresko, then Ukrainian Finance Minister, during 10 months of critical negotiations resulting in a major sovereign debt restructuring deal for Ukraine. From her first day in office, our client faced a rapidly developing economic crisis requiring ...

Spark Something Good

Unity

Client: Marks & Spencer

Spark Something Good is M&S’s latest customer-facing CSR initiative, providing a platform to inspire customers and employees to help out in their community. At its heart is a customer / community match making service to pair volunteers with local projects.

To inspire the nation we needed to give people a bite-sized taste, to sh...

In Their Shoes

Takeda Europe and Canada corporate communications

To bring to life Takeda’s corporate commitment to placing patients at the centre, the EUCAN Corporate Communications team developed a ground-breaking, immersive disease simulation programme, In Their Shoes, together with three agencies. The 48-hour experience was designed to connect employees working across business functions ...

Joy Will Take You Further

Smarts Communicate

Client: Johnnie Walker

Johnnie Walker - Joy Will Take You Further

Smarts Communicate 

Johnnie Walker is the world’s best-selling Scotch whisky. For almost 200 years it has stood for progress. But how ‘progress’ is understood has changed since Johnnie Walker launched its famous ‘Keep Walking’ campaign in 1999.

It was time to app...

#MakeHIVstory

Johnson & Johnson

Johnson & Johnson is a long-standing supporter of World AIDS Day. It is an opportunity for people around the world to unite in the fight against HIV/AIDS and to raise awareness about the issues surrounding the disease.

 

Employees play a major part in the success of the day by organizing and engaging in internal and external events. ...

Roche and the Pipeline Laboratory

Virgo Health

Client: Roche UK Pipeline

Roche is one of the world’s superpowers when it comes to drug discovery and is the largest investor in healthcare R&D. Roche’s pipeline of new medicines consists of more than 70 molecules which address some of the most complex and under-served healthcare issues, from Alzheimer’s to antibiotic resistance. Yet, research ...

Campaign Categories: Sectors

Missing Type

MHP Communications, Engine

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood & Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the need....

Pregnancy and Maternity rights

Bray Leino and 23red

Client: The Equality and Human Rights Commission

 

In recent years, dozens of women have approached the Commission asking for help after they faced pregnancy and maternity discrimination in their jobs. But despite this being a clear issue there was no current robust data setting out the true scale of this ‘hidden’ discrimination that women face in the UK.

Our research ...

Exercise Unified Response

London Fire Brigade

Exercise Unified Response was Europe's biggest ever disaster training exercise.

The European Union tasked London Fire Brigade with creating a disaster training exercise to test how fire and rescue services from the EU can send crews and equipment to support London and other cities in the event of a major and prolonged incident.

The B...

The Power to Switch

Department for Business, Energy and Industrial Strategy (BEIS)

The Power to Switch is a BEIS campaign encouraging consumers to engage with the energy market and save money by switching to the best energy deal. High levels of switching contribute to a competitive energy market, yet, when the campaign began, only 14% of households had switched the previous year and 45% had never switched. Using ...

Protecting Consumers at Christmas

Grayling

Client: National Trading Standards (NTS)

Grayling was appointed by NTS to raise consumer awareness about a range of issues around scams and product safety, including dangerous products being imported into the country.

Grayling identified media appetite around Christmas for product safety stories, as the season sees spikes in interest around certain products that could be danger...

Virgin Media's Network Expansion: High Speed Selfies

Brands2Life

Client: Virgin Media

The largest broadband infrastructure project in a generation called for a launch of equally ambitious proportions. With the High Speed Selfie booth, Brands2Life created an experience that was breath-taking, portable and completely unique. The campaign succeeded in spreading excitement about Virgin Media’s rollout via traditional and s...

Don’t try this at home: Live-streaming from Wembley Arch with EE’s 4GEE Action Cam

M&C Saatchi PR

Client: EE

The launch of a world-first product requires a world-first campaign, and that’s just what M&C Saatchi delivered with a headline-grabbing event for the world’s first 4G-enabled camera.

After three months of planning alongside EE’s PR team, free runner James Kingston was commissioned to become the first person ever to...

#BeStrong Anti-bullying Emojis

Vodafone Group

Client: Vodafone Group

Having conducted the world's most extensive study among 5,000 teenagers in 11 countries about cyberbullying, Vodafone found that young people lacked the tools to take a stand and show support for friends bullied online. The external communications team responded by designing a suite of #BeStrong 'support' emojis i...

Keep Believing In Santa

Cow

Client: Hide My Ass!

Hide My Ass! wanted a global campaign that would help the brand appeal to a family audience. After developing the insight that the internet is directly responsible for ruining children's belief in Santa Claus we launched the Keep Believing In Santa campagin. At the heart of the campaign was a browser plug-in for parents that conceals any online...

Everyday Illusions for Samsung

Taylor Herring

Client: Samsung

Samsung briefed TH to create an engaging consumer facing campaign to launch the new Samsung Galaxy S7 & S7 Edge in the spring of 2016.  

Our challenge was to devise a newsworthy creative which would generate ‘front page news’ (stipulated in the brief) and resonate with a millennial audience whilst ensuring the product w...

#sharetheorange

ais London, Aardman Animations, Rocket

Client: Alzheimer's Research UK

Dementia is the biggest health challenge facing the UK. It is the most feared condition in the over 55s. It is also hugely misunderstood. Only 23% of the British public recognise that dementia is driven by physical brain diseases. This leaves a great many of us believing dementia to be an unavoidable, inevitable part of ageing.

Giving in to ...

Coast Campaign

National Trust

The National Trust looks after 775 miles of coastline but Britain was falling out of love with it, and climate change and extreme weather pressures highlighted its sheer fragility. 2015 – 50th anniversary of our coastal appeal ‘Neptune’- was the time to reignite the nation’s fondness for our shores and ask their help in ...

GrandFest

TVC Group

Client: Royal Voluntary Service

When older people’s charity Royal Voluntary Service tasked TVC with capturing the public’s imagination to make them reconsider their views of older people, we rolled out a full experiential campaign across traditional and social channels. Taking over Hoxton Square, we created GrandFest, a one-day festival to showcase talente...

NATIONAL MOMENTS FOR SMART METERS

Shine @ The Academy

Client: Smart Energy GB

The national smart meter rollout is a huge British infrastructure project. But, unlike most large infrastructure projects, the initiative cannot rely on a single grand opening, or the involvement of a Prime Minister or royalty to secure its position as a great British project. Only an ambitious creative PR strategy could elevate the cha...

THE STORY BEHIND THE POPPY

Shine @ The Academy

Client: The Royal British Legion

The Royal British Legion is the UK’s leading Armed Forces charity, but it is better known for its Remembrance activity than its welfare work. A campaign needed to increase understanding of what it does – particularly amongst a younger audience and those who actually need its support.

 

In October 2015 we launched the inau...

No one should have no one at Christmas

3 Monkeys | Zeno

Client: Age UK

Age UK launched an integrated campaign called ‘No one should have no one at Christmas’ to raise awareness of the shocking plight of loneliness amongst older people. 

To launch we dramatised loneliness by re-creating the national advertising campaign in a giant life-sized Christmas snow globe on London’s South Bank replacin...

No Label: The world's first transgender beer

The Romans

Client: BrewDog

BrewDog is a brand on a mission: to make others as passionate about beer as they are.

So, when it came to launching its new Soho bar, we needed an idea that put a focus on what sets BrewDog apart from the boring, bland, industrial beer makers – the passion, expertise and knowledge that goes into producing craft beer &nd...

#BiggerIssues

W

Client: Lynx

How W took suicide from taboo to national talking point for Lynx – projecting a new maturity for the brand, reaching 27 million people, and recruiting politicians and royalty to join its campaign with CALM against the biggest killer of young British men. 

W, working at the heart of a multi-disciplinary inter-agency group&#...

Persil Messy Adventures

Golin

Client: Persil

Technology is often criticised for preventing kids playing outside – but Messy Adventures from Persil turned that notion on its head.  We partnered with Roald Dahl and Quentin Blake to create a true first – an interactive storybook which got children off the sofa and outside to play. The campaign rolled out on-pack, in-sto...

Spare Chair Sunday

Weber Shandwick

Client: Bisto/Premier Foods

The famous British Sunday roast dinner, with lashings of gravy, should be a time of togetherness with family and friends. Yet for 1 in 7 older people, + it’s the loneliest time of the week. Together, heritage gravy brand Bisto and national charity Contact the Elderly created Spare Chair Sunday, encouraging the British publ...

Millennials First

W

Client: Marmite

W put driving sales at the heart of its online (and offline) campaign to recruit millennials to the Marmite brand with the first-ever pay-by-social-sentiment café, a season of student-focused content that led to a 130% uplift in on-campus sales, and a Facebook app that directly generated more than £500,000 in revenue &...

Canine Collection

Pitch

Client: Lyst

In April this year we created the Canine Collection for Lyst.com. Taking the fashion hub into new territory, adding dogs and puppies to the list of available accessories on the online fashion retailer’s site.

Sparking immediate controversy, the Canine Collection incited a social and traditional media response that brought the Lyst ...

Avon's True Colour Perfectly Matte Lipstick is more matte than MAC

Halpern, VCCP and m/SIX

Client: Avon

Avon has a customer base with a huge affection for the brand, but aren’t always seen as cutting edge. With one of the world’s leading R&D facilities we know the power of our products, however, one of our biggest challenges is that the science is often overlooked.

Last year, we launched our #MakeUpYourOwnMind campa...

The Vision Express Vision Van

Vision Express

Vision Express boldly redefined its brand proposition to ‘Vision. Taken Seriously’ by aligning a strong healthcare message with a people-focused approach. Vision Express toured the UK during National Eye Health Week (NEHW) in September 2015 and Road Safety Week (RSW) in November 2015 (in partnership with the Road Haulage Association) in...

The Magnificent Seven

Unity

Client: Marks & Spencer

M&S's partnership with Breast Cancer Now centered on a new five-year appeal to raise funds for a tool which would advise woman on their individual risk of getting breast cancer. We were tasked with launching the partnership, so that when customers were asked for money (via multiple means over the five year period) they'd be more ope...

The First Facebook Film Premiere

Weber Shandwick

Client: Belstaff

Heritage fashion brand Belstaff had produced some incredible content – a short film featuring David Beckham in his first lead acting role – but had no distribution platform. We democratised the launch of “Outlaws”, creating the world’s first Facebook film premiere. We wrapped exclusive content – including a Q...

Get Fit Kwik with Kwik Fit

Taylor Herring

Client: Kwik Fit

Taylor Herring thought they could tackle the post-Christmas fitness agenda with a smart and witty campaign that would help customers as well as generating fame and brand love. Seeking to capitalise on the annual January health frenzy, the idea was to launch a no-nonsense fitness regime – an antidote to faddy diets, expensive...

Walk the Line

Golin

Client: GWR

This is a story of how Isambard Brunel made history with a railway.

The story starts with Isambard Kingdom Brunel, Britain’s most famous engineer, who walked from London to Bristol in 1887, surveying the route of the Great Western Railway. 

It ends with his great, great, great grandson, another Isambard Brun...

MINI JCW - See What It's Made Of

iris

Client: MINI UK

MINI had big ambitions for its new high performance ‘hot hatch’, the MINI John Cooper Works (JCW), which it billed as “the most powerful MINI ever." In its day, the original Mini was a real racing car, winning on racetracks around the world. But with those halcyon days gone, it was crucial for MINI to reco...

#ParallelBarking

Weber Shandwick

Client: Vauxhall

Vauxhall asked us to create a social media campaign to showcase the stand-out features of the new Corsa. Through social listening, we discovered first-time and learner drivers were most worried about parallel parking, so we put Gerty the boxer dog in the driving seat and showed how the Corsa’s Advanced Park Assist feature – unus...

Building Cars Live

markettiers

Client: BMW UK

The BBC were looking to produce ‘Building Cars Live’, a live prime-time TV mini-series presented by James May. They wanted an entertaining but informative glimpse into the complex process of building a car while seeking to explain the phenomenal success of the British car industry.

BMW’s UK Communications team wanted to ens...

Kids' Takeover

Kaper

Client: English Heritage

How can a Norman keep beat a theme park? How do you get children playing as knights, instead of just nights gaming? And how do you bring history to life for a generation who dismiss it as yesterday’s news?

Step forward Thea Hunt: an eight-year-old schoolgirl who beat 531 other children to become English Heritag...

Show Your Stripes: Moving the goalposts for how Premier League clubs launch kits

Mischief

Client: Southampton F.C

Launching a new football kit has become formulaic. Clubs release images of their players wearing the new shirt, relying on fans to buy it out of habit. It only gets people talking when the shirt is so dreadful that it’s ridiculed.

But a football kit’s far more than something 11 players wear on a Saturday afternoon. It’s a b...

O2 Wear The Rose

Hope&Glory

Client: O2

We needed to create a campaign to leverage O2’s 20 year history as lead sponsor of England Rugby.

The challenge was to make a mark during a Rugby World Cup on home turf that the brand had no sponsorship rights to.

Our #WeartheRose campaign inspired and enabled hundreds of thousands of people to “show their ...

Switching Saddles

Pitch

Client: Betfair

The Cheltenham Festival is the biggest four days in horse racing, with more bets placed on the four days of racing than any other period in the calendar.

Historically PR stunts have dominated Cheltenham, driving coverage for bookmakers in a way that fails to offer them a positive voice or point of difference.

Betfair wanted a positive...

Virgin Holidays Treehouse

M&C Saatchi PR

Client: Virgin Holidays

 

How do you bring a luxury safari holiday to a bustling UK cityscape?

That was the challenge faced by M&C Saatchi, when tasked by Virgin Holidays to raise sales and awareness of the travel company’s new luxury, diverse product offering – its ‘Wonderlist’.

Using invaluable insight and a team of trus...

Campaign against the trade union bill

Trades Union Congress

The TUC co-ordinated the 10-month campaign against the controversial Trade Union Bill. Based on research, we positioned the campaign as being about the government threatening the right to strike – a British freedom that the public support. The TUC’s strategy was to motivate Conservative and crossbench MPs and peers to defeat the Bil...

End Backstreet Breeding

Battersea Dogs & Cats Home

End Backstreet Breeding is Battersea's first major public affairs campaign. Battersea sees the consequences of backstreet dog breeding every day. We take in physically and emotionally scarred mothers, broken by repeat breeding, and care for puppies that have been dumped when they fail to sell or become ill. Battersea...

DAVID ATTENBOROUGH'S GLOBAL APOLLO PROGRAMME

Headland

Client: Global Apollo Programme

The campaign around the Global Apollo Programme was the direct catalyst for 20 major economies to double their investment in clean energy research and development at the Paris climate summit (COP21).

Headland took a report authored by experts like Sir David King (Former UK Chief Scientist) and Gus O’Donnell (Former UK Cabinet Secretary) an...

MS: Enough

MS Society

December 2015: the MS Society receives news that the Government is proposing changes to the Personal Independence Payments (PIP) assessment. Through careful research, we find that 600,000 disabled people could lose out on payments, including 17,000 people with MS.

The stakes are high: if the changes go through, people with MS...

Don't get frozen out

W

Client: Ben & Jerry's

W’s ‘ice cream-powered’ direct-action campaign for Ben & Jerry’s at the London Mayoral election brought more than 5,000 disenfranchised voters in from the cold – a lasting legacy built on the brand’s social mission and supported across the political spectrum.  

The initiative – launched in p...

Football Fix

Unity

Client: Direct Line

We are constantly on the hunt for opportunities to land Direct Line’s ‘fixer' proposition.

In January 2015, Longford AFC had been labeled the worst football club in the country by the media, having lost every game, conceding 180 goals in the season so far. Something was broken.  Something could be fixed.

Two w...

52 Weeks of Worldpay

Golin

Client: Worldpay

This is a story of transformation.  How data can be turned into content, how an everyday payments provider becomes a fintech powerhouse, and how a humble press office can evolve to create 2015’s largest UK IPO.

#merryfixmas

Unity

Client: Direct Line

We were briefed with evolving our successful #directfix campaign into something more festive in Q4 of 2015, in order to drive real fame for fixing. Through #directfix we had been giving customers confidence in Direct Line as a fixer of BIG problems, by demonstrating it empathised with – and importantly would help fix - the SMALL ones....

MasterCard Rugby World Cup 2015

Synergy

Client: MasterCard

Tasked with increasing share of voice and driving an upsurge in MasterCard usage, our campaign generated $45 million of additional spend on MasterCards and an overwhelming 31% share of voice across sponsorship brands.

 

Our campaign assets and coverage have appeared in over 100 countries across 6 continents. Jonah Lomu’s haka a...

Barclays Premier League 2015/16 Trophy Presentation

HSE Cake

Client: Barclays

Brands rarely do anything to celebrate the end of their partnerships. But with Barclays’ 15-season tenure as title sponsor of the Barclays Premier League (BPL) coming to an end with the 2015/16 season, we turned what could have been a low-key exit into a valuable brand opportunity. 
By transforming the BPL trophy presentation into a PR ...

#CondomEmoji

Premier

Client: Durex

Premier were challenged to deliver a PR led integrated campaign establishing Durex as a key player in the worldwide fight to combat HIV and AIDS. Targeting 16-25 year olds, the campaign mission was to communicate the importance of safe sex and instigate global conversation across earned and social media in 60+ international markets.  

T...

Zookeeper Zoe Eye Check Storybook

Red Consultancy

Client: Boots Opticians

A first for optical health, Zookeeper Zoe is a free storybook designed specifically to allow parents to perform basic eye checks with their children.

Aimed at addressing the low uptake of children’s eye checks (53% have never had an eye test) Red Consultancy’s campaign saw over 480,000 parents claim a free Zookeeper Zoe child...

Caring for the carer

Hill+Knowlton Strategies

Client: Otsuka Lundbeck

More than 26 million people worldwide live with schizophrenia. For these people – and their carers – quality of life can be a real issue.

Otsuka Lundbeck gave us a brief for a communications programme to educate how their solution makes a difference.

Our key insight was that the support of the carer is critical to the wellbeing of...

The Facts About Fasting During Ramadan

GCI Health

Client: MSD

50 million Muslims worldwide with diabetes choose to fast during Ramadan despite contrary advice from physicians and religious authorities. MSD’s ‘The Facts About Fasting During Ramadan’ was the first ever global campaign by a pharmaceutical company to address this critical unmet need. Based on the in...

The Magnificent Seven

Unity

Client: Marks & Spencer

M&S's partnership with Breast Cancer Now centered on a new five-year appeal to raise funds for a tool which would advise woman on their individual risk of getting breast cancer. We were tasked with launching the partnership, so that when customers were asked for money (via multiple means over the five year period) they'd be more ope...

One Surface, 3 Artists

3 Monkeys Zeno

Client: Microsoft

How do you convince a business critical audience – creative professionals – that Microsoft’s Surface Pro 4 tablet is a genuine credible choice and give Apple MacBook - the usual default for the creative industry - a run for its money?

By bringing together the very best British creative talent to create the world’s first l...

Coffee For Punks

The Romans

Client: BrewDog

How we turned craft beer destination and British business success story, BrewDog, into the UK’s most unlikely start-up incubator.

A super-low budget initiative to support fledgling businesses with big dreams (but small bank balances) and launch a new daytime coffee offering for BrewDog at the same time.

The Unusual Suspects

Bite

Client: BAE Systems

BAE Systems is best known for building fast jets, complicated nuclear submarines and vast ships. However, Applied Intelligence is a critical division of the company, helping nations, businesses and governments protect and defend against cybercrime.  

To raise the profile of Applied Intelligence, we ne...

Knorr Gluten-Free Campaign

William Murray Communications

Client: Knorr

Our brief was to create a campaign to increase Knorr’s market share and support its ambition of becoming the UK’s number-one gravy by 2017. With new legislation meaning caterers has a responsibility to communicate allergen information to consumers, our campaign stole market share by positioning Knorr as the only gravy free of all al...

Inspiring digital communities to help Britain thrive

Blue Rubicon

Client: O2

Slam poetry Summary:

We were tasked with making O2 a go-to partner

for small businesses and local councils needing to embrace digital faster,

Our answer?

Do a tech town-takeover to help a community prosper.

 

We gave a 150-year-old pickler ipads to work on-the-go

And built a digital hub to put parents in “the kno...

Equity For Punks

The Romans

Client: BrewDog

How we helped BrewDog break the world record for capital raised via crowdfunding. 

The $1.1 million effigy

Hope&Glory

Client: The Royal Mint

This entry is in part about great media relations – over 1,000 pieces of coverage delivered in three stand-out media moments.

 

But this campaign’s success truly rests on the fact that the coverage and storytelling delivered sales worth over £1.1 million in commemorative coins for The Royal Mint.

 

That c...

Walk the Line

Golin

Client: GWR

This is a story of how Isambard Brunel made history with a railway.

The story starts with Isambard Kingdom Brunel, Britain’s most famous engineer, who walked from London to Bristol in 1887, surveying the route of the Great Western Railway. 

It ends with his great, great, great grandson, another Isambard Brun...

Making O2 Impossible to Ignore

Blue Rubicon

Client: O2

Over the past 12 months O2 faced a serious challenge: How to ensure the business remained relentlessly focused on delivering for its customers and retain its over 25m customer base amid the uncertainty of its proposed takeover by CK Hutchison.

Our response: Instil confidence in the brand and its leadership by continually demonstrating customers ...

Bring In Your Parents

Brands2Life

Client: LinkedIn

“Bring In Your Parents Day is a thing—and it's all LinkedIn's fault”  said Bloomberg, revealing how in three years this campaign has grown from an idea into a movement.

First launched by Brands2Life to move LinkedIn’s image away from job hunting and to make the brand more approachable, it’s now ...

People & Agencies

Taylor Herring

Over the past three years, Taylor Herring has completely overhauled its proposition and skillset to morph from a niche entertainment specialist to a multi award-winning, creative PR agency, devising and executing newsworthy multi-platform content for some of the UK’s biggest brands.

This change of focus was a deliberate and con...

Tin Man

Two and a half years in and Tin Man has already racked up an unbeatable 76 industry award wins and shortlists, an enviable client list including William Grant & Sons, ITV, Borough Market, Nickelodeon, Avis & Budget to name a few, employs a happy and dedicated team and has delivered an impressive:


60% growth in ...

DawBell

When we launched DawBell during the recession in 2009 people told us we were mad, but we really believed then, as we do now, passionately in what we have to offer. We wanted to contribute to the future of entertainment PR. In the past seven years we have built a company that looks after some of the biggest brands and events in music wit...

Chameleon

At Chameleon we believe that the biggest brands don’t need the biggest agencies, just the biggest ideas. It seems that many businesses agree with 2015 proving our most successful year to date. We increased our profits by 261%, doubled our average retainer and worked with global brands including DocuSign and App Annie.

The last two ...

The Romans

Year One at The Romans saw big name client wins with Innocent, BrewDog, Samsung, Spotify and The Macallan.

The agency grew from two founding partners to a team of fourteen, with standout campaigns including creating the world’s first transgender beer for BrewDog, using emoji as currency for the first time for ...

Unity

We’ve had a great year. We’ve achieved significant top and bottom line growth, we’ve won some great new clients, we’ve kept and grown even more, our staff are amongst the happiest in the industry and we get global recognition for our creativity and effectiveness - Most Creative PR Agency in the UK, Global Cre...

Porter Novelli London

 

When you think 'Porter Novelli', what do you actually think?

American? Big? Past its sell-by date? Do you think anything at all? Whatever it may be, we can pretty much guarantee that what you think doesn’t match the reality of Porter Novelli in 2016.

That’s why the theme of this award entry is change. Cha...

Cirkle

Cirkle is a flagbearer for client delight and profitability: 2015 was our biggest ever growth year +22% FI and we outperform industry averages for client satisfaction and retention.   Our collaborative culture puts work-life balance and reward at the heart of our organisation: our team voted us ‘Best Consultancy to Work For’ (...

M&C Saatchi PR

We are M&C Saatchi PR and we are Driven by Passion.

This brand positioning isn’t superficial: the passion is real, influencing everything we do, and it’s showing results across the board. From startup to over £1.65M profit in under six years, we’re now operational in 10 markets worldwide and with 23% YOY g...

Hanover

With offices in London & Brussels, Hanover Communications is now one of the largest independent corporate communications and public affairs consultancies in Europe.

With 24% growth in 2015, and 85% over the past three years, we are on track to deliver our plan to double the size of the company by 2018.

2015 presented shifting ...

Golin

Unlimited holiday. Unconventional internships. Unprecedented investment. And a free cereal bar. No we aren’t facebook. We aren’t even a start-up boutique. We are Golin. One of the industry’s oldest agencies. We may be turning 60 this year, but inside we are still 21, riding a fixie and wanting to change the world (well the...

Instinctif Partners

This year has been a landmark year for Instinctif Partners. It was the year we were recognised as a true challenger brand in our space, the year we further expanded our formidable client base, and the year we reached 10 years of consecutive growth.

 


Weber Shandwick London

It’s been a year of transformation for Weber Shandwick London. In 12 months, the ONELDN philosophy, strategy and plan led by new London MD Rachel Friend has seen us move away from practice silos to create a collaborative, one-P&L culture that truly feels like one agency. We have produced our most innovative and creative work e...

Lansons

Lansons was established in 1989 and is possibly the only truly "employee owned" business in the PR industry, with 41 partners, 35% of the agency, owning the whole partnership. In an increasingly internationalised, corporate industry we are one of the largest independent consultancies in the UK.

Brands2Life

The past year was our best ever year, we put that down to our delivery on our industry-leading proposition - Digitally-led Integrated Communications for Business Impact.

Our integrated PR/digital proposition enabled us to achieve record levels of staffing, revenues, new business and innovation. Extensive staff training around themes ...

Four Communications

Our growth strategy is based on both organic and acquisitive growth. Over the years we have introduced new services from our beginnings in PR to create a full service integrated agency offering the complete mix of communications disciplines. As a result, we have grown to become a £40 million turnover business, with fee incom...

The Romans

Year One at The Romans saw big name client wins with Innocent, BrewDog, Samsung, Spotify and The Macallan.

The agency grew from two founding partners to a team of fourteen, with standout campaigns including creating the world’s first transgender beer for BrewDog, using emoji as currency for the first time for ...

One Green Bean

One Green Bean launched in January 2015 with a simple ambition - to be brilliant at helping brands engage audiences through big ideas, not big media spends.

Establishing a business in a saturated market like London is not for the faint hearted, but our philosophy around creating content with both news value and social currency has proved...

Antidote Communications

We provide an antidote to the overstaffed yet underwhelming. We are data-driven, agile, outcome-focused and – for a young business – seriously profitable. Our fees are up 50% year-on-year; our profits 100%. All achieved through determination, self-reliance and hard work. Antidote has never taken external funding. Not even a ...

Missive

Missive was founded in January 2015 on the belief that PR can and should have a material impact on business performance. In 17 months, Missive’s efforts have won its clients new customers, VC funding, executive talent, accreditation and staff retention. Built from scratch with no investment, Missive has experienced impress...

Story Comms

‘You essentially need an integrated solution that will work in syncopation as an extension of your team… We’re a solution focused integrated conversation agency that always delivers…’

Blah, blah, blah!

Born out of frustration at the infectious growth of jargon and a lack of focus on a business’ bo...

Pegasus

Pegasus has evolved. We remain true to our mission to Inspire Healthy Decisions and continue to stand out from the industry with our ‘health first, sector second’ approach. But our team and services have grown in number and calibre - we tipped 100 employees in 2015 and boast some of the UK’s best recruits from digital, soc...

Harvard

Harvard’s history is steeped in technology. Founded as a specialist technology PR consultancy in 1979, the agency has seen it all: from the bedroom coders of the 80s to the dotcom bust of the 90s, right the way through today and our ever-changing world of virtual realities, quantum computing and other exciting new horizons.

&nb...

DawBell

DawBell launched in 2009 with the aim of shaking up music PR. Seven years on and we like to think we have created the benchmark for an exciting, impactful and sustainable business model in an area of an industry that has seen diminishing margins. Music is our speciality. We not only work it, we love it. The people that work for us and with ...

Virgo Health

A transformational year – we changed our leadership, our offering and created campaigns that truly changed lives, whilst winning over 86% of pitches and gaining three new £1m+ clients.

In a challenging healthcare environment with more patients and treatments than ever before, but less money in healthcare budgets, the ...

Battenhall

Battenhall

Battenhall launched only three years ago, with a mission to create a new agency model for the social media age and usher in a new kind of communications based on innovation and digital. By specialising in social media, Battenhall has rapidly and successfully grown a PR business and brand name client base.

The vision from founder Drew Ben...

Taylor Herring

Over the past three years, Taylor Herring has completely overhauled its proposition and skillset to morph from a niche entertainment specialist to a multi award-winning, creative PR agency, devising and executing newsworthy multi-platform content for some of the UK’s biggest brands.


Jessica Smith

Virgo Health

Jessica has an infectious optimism and energy to her work; combined with her passion and unwavering belief in the value our industry brings to the healthcare arena, she provides strategic council beyond her years of experience, which in ...

Jessica Kirby

Cirkle

Jessica was working as a waitress in a restaurant after finishing her A Levels and knew that University wasn’t the way forward for her.  Cirkle’s Founding Director was a customer and commented on Jessica’s proactive attitude. Never one to sit on things, Jessica contacted Cirkle the following day to scope out if there were...

Michael Rennett

AxiCom

Over the last four years, Michael has progressed from being a Trainee Executive to one AxiCom’s youngest ever Account Directors. Having played a central role in founding the agency’s dedicated Industry Analyst Relations (IAR) team in 2012, he has been instrumental in making it one of the company’s fastest growing departmen...

Emily Coen

Client: British Airways

From joining British Airways in 2014, Emily quickly established herself as a rising star.  In 2015 she was given elevated responsibility to manage PR for British Airways Holidays and support for commercial. She has been instrumental in BA achieving outstanding media results in 2015/16.

Emily sets ambitious targets and has fantastic news...

Eleanor Crossman

MWW PR

Client: MWW PR

Elle is MWW PR’s youngest ever Account Director. As one of her clients put it, she “is an excellent PR”. Described by key contacts as being “always proactive, with great attention to detail” and “a real pleasure to work with”, Elle has shown remarkable professional progression, reaching Acco...

Gold Awards

Kier Group

A small but perfectly formed team of four, we’ve been on quite an amazing journey over the last 12 months.  From transforming the in-house team and its reputation, and stripping out £260,000 of duplication and poorly deployed agency costs, to delivering £1m of new business as a direct result of a key PR campai...

CARE International

CARE International's three person PR and Press team have had an exceptional year. We had four key objectives for the year, which we achieved through sheer hard work and dedication. 1. We planned and implemented an integrated campaign to celebrate CARE International’s 70th anniversary. 2. We forged a partnership with Pat...

National Trust

The National Trust has a brilliant brand and is one of the nation’s most respected institutions. But we know that people’s understanding of what we do is stuck in the past. The public knows about our stately homes but not about our coastline and countryside. We are for special places ‘for everyone’ and we aim to be relevant ...

PwC

Accountancy firms face a challenging new landscape. New regulation in the audit market is redefining the industry, start-ups and smaller agile businesses are disrupting the market and technological changes are pushing firms to a tipping point. Add to this ongoing scrutiny around tax planning and reform, mandatory audit rotation and the cons...

British Heart Foundation

We are a team of 31 communications professionals specialising in PR, media relations, social media and celebrity liaison. We deliver innovative communications campaigns for the whole of the British Heart Foundation promoting everything from medical research breakthroughs, prevention and survival campaigns, to fundraising and retail ...

Missing Type

MHP Communications, Engine

Client: NHS Blood and Transplant

The number of new blood donors coming forward had plummeted 40% in the past decade. NHS Blood and Transplant’s challenge was to recruit new donors, particularly young adults.

‘Missing Type’ was MHP’s disruptive solution with the letters of the blood groups A, O and B taken out of circulation to amplify the ne...

Spark Something Good

Unity

Client: Marks & Spencer

Spark Something Good is M&S’s latest customer-facing CSR initiative, providing a platform to inspire customers and employees to help out in their community. At its heart is a customer / community match making service to pair volunteers with local projects.

To inspire the nation we needed to give people a bite-sized taste, to sh...

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