Shortlist

Campaign Categories: Sectors

#BetterThanThat

APCO Worldwide

Client: Polish Cultural Institute

Following the Brexit vote last summer, a 41% rise in hate crime was reported. APCO and the Polish Cultural Institute designed and launched a national campaign to demonstrate that the UK was #BetterThanThat. The launch event at the House of Commons was supported by the Prime Minister, MPs from all three main parties, a coalition of ...

A New Nutrition Narrative

Weber Shandwick

Client: Children’s Investment Fund Foundation (CIFF)

Half of deaths of children under age five are down to undernutrition. The Children’s Investment Fund Foundation (CIFF) needed to put undernutrition on the global policy agenda. Weber Shandwick with M&C Saatchi Worldwide consulted grassroots NGOs and produced a compelling narrative, bringing to life the possible outcomes of a child&rsq...

Five-Year Sentences for Animal Cruelty

Battersea Dogs & Cats Home

Battersea has launched a successful Public Affairs campaign to raise the maximum penalty for animal cruelty from six months to five years. The Home established that England and Wales have the lowest sentence across 100 global jurisdictions, running contrary to the perception we are a nation of animal lovers. This campaign has ...

Project Harvey

FTI Consulting

Following regulatory and political pressure, which concluded that “event fees” in the retirement housing sector may be unlawful, an inquiry into such fees was launched in 2015. Retirement Villages Group is the UK’s longest-established retirement villages’ operator and was exposed to significant regulatory threat f...

Save Our Early Years

PLMR

PLMR's lobbying and PR campaign to #SaveOurEarlyYears forced the Government into a U-turn on a flagship qualifications policy which had caused a recruitment crisis in early years settings – and changed the law in the process. The sector had unsuccessfully lobbied for change for 18 months when PLMR was instructed by awarding body CACH...

B rent-free with #StudioB

Engage by Bell Pottinger

Client: B by CYBG

Brief: launch the first physical London branch for B, a digital banking solution created by Clydesdale & Yorkshire Bank aimed at servicing Millennials.  Context: while financial institutions were closing their doors and the younger generation’s faith in banks was at an all-time low, we faced a big challenge ...

Confused.com - from price comparison to motoring experts

Confused.com

In July 2016, Confused.com had a major change of direction and re-branded from a comparison website to motor savings expert - so the PR team had a big job to do. The team successfully developed and delivered a completely new PR strategy to underpin Confused.com's new and improved motor products. They also exceeded objectives such ...

Pay@Pump

Cohn & Wolfe

Client: Barclaycard

With brilliant simplicity in mind Barclaycard created something which many journalists said they couldn’t believe wasn’t already in existence: the world’s first contactless beer tap. Using Barclaycard’s innovative technology to accept and process contactless payments, we developed a solution to help bars and pubs reduce ...

Take Five

FleishmanHillard Fishburn

Client: Financial Fraud Action UK

Every 15 seconds someone in the UK falls victim to financial fraud. A crime that cost the nation £755 million in 2015. Financial services institutions have invested heavily in protecting customers but fraudsters have responded, targeting consumers directly. It was increasingly clear that consumers have an important role in protectin...

The Year of the Fix

Unity

Client: Direct Line

Year two of the #directfix campaign saw us up the ante with a number of high profile fixes that got the nation talking.  From Wimble-bum - fixing the pain of being sat in a queue (quite literally a pain in the backside), to the problem of ‘mombies’ - who stop you getting from A to B fast, our campaign captured imaginations ...

Visualising the Voice

Hope&Glory

Client: Barclays

Taking a creative approach to the introduction of a new telephone banking security measure led to thousands of Voice Security verifications in the first two months after launch, with uptake far exceeding expectations. We also smashed the KPIs we agreed at the start of the campaign. We delivered no fewer than 21 articles in national media&...

@DangerousSnail25 has a secret...

Red Consultancy

Client: Bayer

Millions of devoted dog owners are woefully unaware that their pet’s health can be seriously affected by lungworm – a parasite carried by slugs and snails. Creating a new Instagram star in the shape of @DangerousSnail25 was the basis for a highly targeted content campaign which reached and positively engaged hundreds of thousands of ...

Catching the butterflies

Porter Novelli UK

Client: Merck

In 2016, for the eighth consecutive year, Merck and Thyroid Federation International (TFI) partnered to raise global public awareness and education about thyroid disorders through International Thyroid Awareness Week (ITAW), with a specific focus on children. Although relatively rare, thyroid disorders in childhood can lead to seri...

Cera: The Future of Social Care

W

Client: Cera

W positioned tiny health start-up Cera as a bold solution to the UK’s deepening NHS bed-blocking crisis, making it a national talking point. With virtually zero budget, W’s landmark campaign, informed by deep audience research and forensic analysis of the media landscape, delivered stand-out coverage, drove 40% gr...

Cutting through the silence on World Hearing Day for MED-EL

Porter Novelli UK

Client: MED-EL

MED-EL, a leading developer of hearing implants, wanted to raise awareness of the impact of hearing loss and the benefits of treatment on World Hearing Day 2017. They also wanted to encourage people to proactively seek out information about hearing loss and then, the Holy Grail, have their hearing tested. This was the challenge t...

Fight Today for More Tomorrows

Weber Shandwick

Client: Roche

Weber Shandwick partnered with Roche to empower people living with IPF (an incurable lung disease). We brought together their families to perform an emotional rendition of Fight Song – a direct plea to their loved ones to seek help to manage their condition. This was the core of an emotionally-charged video (2.3+ million views) and social con...

MS: No Filter

Creation

Client: Gilenya

Searching for information on MS online can be scary.  Enter MS: No Filter, an online dictionary and Google Chrome browser extension that takes over websites and translates them with down-to-earth, relatable information about living with MS.   The 100 most searched terms associated with MS have been rewritten and reimagined b...

Kevin the Carrot

Weber Shandwick

Client: Aldi

Our aim was to create buzz around Aldi’s Christmas advert and make it one of the most talked about of the season. We did this by arousing the interest of national and marketing industry media; influencing the conversation before it had even started. We couldn’t compete with advertising budgets of the likes of John Lewis. Whilst we...

Lynx: Giving British Masculinity a New Voice

W

Client: Lynx

Lynx was a huge brand with a big problem: media and consumers saw it as an embarrassing hangover of Nineties' laddism. W set out to ‘retire’ The Lynx Effect through actions not words – turning Lynx's evolution into a cultural 'moment' and making a meaningful contribution to the debate around masculinity. ...

Perfect Mum

MHP Communications

Client: Baby Dove

Baby Dove wanted a disruptive launch that would spark conversation the ‘pressure to be perfect’ felt by first time mums. Rather than images of ‘real mums’ MHP took a radically different route by looking at the media they consume. Perfect Mum was creative response and her image as the face of Baby Dove provoked a major deb...

The Dining Club

Hope&Glory

Client: IKEA

We created the world’s first DIY Restaurant experience, where IKEA’s approach (having customers assembling their products) was applied to food. We delivered 340 pieces of UK coverage – and 300 more internationally. We reached 91% of our target audience through editorial 6.7 times during the month-long campaign. We delivered...

Totes IKEA

Hope&Glory

Client: IKEA

This piece of quick thinking and rock-solid media relations drove a commercial response around the world. We landed over 75 pieces of UK coverage within 24 hours. There were 700 pieces of coverage for the story worldwide. We reached 27 million UK adults through editorial –getting to 58% of our core IKEA audience on average 3.4 times in jus...

British Airways - the return of Team GB and ParalympicsGB from the Rio 2016 Games

British Airways

British Airways was the official airline supplier to Team GB and ParalympicsGB at the 2016 Rio Olympics, giving the carrier the rights to promote the return of the teams from the Games. The airline needed to reflect the pride the nation felt towards the athletes. They did that by telling a drum-beat story, from the flight from ...

Green Flag - #ItsOkToSwitch

Frank

Client: Green Flag

#ItsOkToSwitch from Green Flag set out to shake up the industry and wake up those who hadn't considered switching their breakdown cover provider, by showing just how easy it is to switch. Loyalty can be changed – even for hardcore Arsenal and Tottenham fans, who we hypnotised to switch allegiances at half time during the North Lon...

THE BIGGEST UNVEIL FOR THE SMALLEST ROLLS-ROYCE

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars unveiled a seminal new concept in luxury, crafted for one very special customer, St Richard’s Hospital Pediatric Day Surgery Unit in the marque’s home town of Chichester, West Sussex. The appropriately-named Rolls-Royce SRH allows children awaiting surgery to drive themselves to the operating thea...

The Magic of Mobile Tickets

Tin Man

Client: Trainline

Promoting the Trainline app, when neither the app nor the concept of mobile tickets was new, had all the makings of a deathly dull campaign. We needed mass-appeal creativity to visually dramatise booking train tickets via mobiles in one fell swoop. Using the medium of magic, we challenged Richard Jones, BGT winner, to make th...

The Power of Nice

Tin Man

Client: Monarch

Tin Man’s campaign, The Power of Nice, was centred on a simple yet clever piece of audience insight. It was quirky and captured the zeitgeist, putting Monarch well and truly back on the map whilst also delivering: 118 pieces of coverage in 3 weeks (incl. an unprecedented 38 national pieces) Commercial uplift of 700,000...

Vauxhall Motors: Maddox Yellow

Kaper

Client: Vauxhall Motors

Pensioner’s Yellow Corsa Vandalised for Ruining Picturesque Cotswold’s Village View. Doesn’t sound like the start of a great PR story for Vauxhall, does it? But as an inherently human brand, with British humour at its heart, we felt Vauxhall was uniquely placed to get involved, right this wrong and turn it to...

A (Rust) Bucket List Experience with Ben 10

Tin Man

Client: Cartoon Network - Ben 10

To launch the new series of Ben 10 we needed to engage school-age kids (as well as their parents) so a conventional PR programme just wouldn’t cut the mustard.   We had to devise something that would be truly memorable. So we decided to bring key elements of the show to life and, through a clever partnership, create an enga...

Team GB

Hill+Knowlton Strategies

Client: adidas UK

How do you follow the success of London 2012 Olympics? During the summer of 2016, adidas – Official Kit Providers of Team GB – and H+K wanted to make the nation care about what athletes were wearing 5,000 miles away from home at the Rio Olympics. Using a strong visual identity and focus on innovation and co-creation with athlete...

The Power of Nice

Tin Man

Client: Monarch

Tin Man’s campaign, The Power of Nice, was centred on a simple yet clever piece of audience insight. It was quirky and captured the zeitgeist, putting Monarch well and truly back on the map whilst also delivering: 118 pieces of coverage in 3 weeks (incl. an unprecedented 38 national pieces) Commercial uplift of 700,000...

The Real Mr. Darcy – A Dramatic Reappraisal

Taylor Herring

Client: UKTV

TV channel Drama required a PR campaign to promote its Jane Austen season. Taylor Herring devised a creative campaign that put Austen’s Mr Darcy at the centre of a national debate by tasking a team of academics to undertake a study to reveal what Mr Darcy could have really looked like at the time Austen was writing Pride & Prejudice. ...

We've Got a workout for That

Hope&Glory

Client: Virgin Active

We delivered ROI of £7 for every £1 spent – £350,000 revenue for Virgin Active. It was achieved thanks to audience insight: if you’re going to entice a new audience into gyms, you show how work outs fit their passions, not try to create a passion for working out. Tapping into LFW, Easter chocolate...

Black Fiveday

Harvard

Client: Salmon

eCommerce company Salmon wanted to own Black Friday; no easy task. Our response was Black Fiveday, a campaign designed to reach prospects and current customers alike, demonstrate expertise and cut through the white noise to make Salmon the go-to voice on the topic. The results demonstrated clear success. Salmon was able to directly co...

Cyber Investigator Chronicles

Brands2Life

Client: Gemalto

Seven billion personal data records have been stolen since 2013. That’s enough for everyone on the planet to have been hacked. And yet, firms do little. Digital security company Gemalto wanted to change that. Together with Brands2Life, they penned a graphic-novel and amplified it through social and digital to secure over 70 high-...

Otis - Made to Move You

TVC Group

Client: Otis

Briefed to develop and execute a disruptive campaign platform to bring to life a key sales event for elevator company OTIS, TVC Group designed a stunning event, including hosting media and influencers, built a bespoke content hub, and developed an integrated distribution plan spanning earned, social and paid. We also created an ...

The Future of Work Is Human

Man Bites Dog

Client: Korn Ferry

In 2016 Man Bites Dog delivered Korn Ferry’s first global integrated marketing campaign. To communicate the firm’s value and drive proposition awareness, we challenged the pervasive vision of technology as the future of work by proving the unrivalled value of humans. Quantifying the contribution of people to the global economy...

Xero: Chasing Payments

Shine Communications

Client: Xero

Xero, the cloud-based accounting software company, was known for great product features, but needed to grow brand equity with its audience. We developed a brand purpose of ‘helping small businesses thrive’, and set about demonstrating it by taking on the big issues facing small businesses – starting with late payme...

Bring In Your Parents

Brands2Life

Client: LinkedIn

2016 marked the fourth year of LinkedIn's Bring I​n Your Parents Day (BIYP) – a campaign first launched by Brands2Life to help move LinkedIn’s image away from ‘just a job-search site’. It is now LinkedIn’s flagship global communications campaign, described as a ‘game changer' by CEO, Jeff W...

Building McDonald's employer reputation

Teneo Blue Rubicon

Client: McDonald's UK

McDonald’s faced increased scrutiny of its employment practices, just as it needed to recruit an additional 5,000 staff. We set out to educate doubters and prove McDonald’s jobs are good jobs, regardless of age. In 2016 McDonald’s became an employer of people born across nine decades. We capitalised on this by challeng...

Facebook SheMeansBusiness

Teneo Blue Rubicon

Client: Facebook

In May 2016, Facebook launched SheMeansBusiness – a nationwide initiative with one purpose: to support more aspiring UK women entrepreneurs to set up and grow their businesses. SMB initiatives are nothing new, but Facebook’s legacy as a platform for such companies, made it the perfect territory to launch the first proacti...

RB Innovation Hack

Virgo Health

Client: Reckitt Benckiser

RB set Virgo a corporate reputation challenge to show the world how they could tackle a meaningful health issue. We successfully placed RB onto the Lions Health 2016 agenda with the first ever R&D-led “Innovation Hack”. Partnering with Save the Children, the innovation challenge created ideas to solve the devastating effects of ...

The World's Biggest Recruitment Programme for Career-Break Women

Vodafone

In 2015, Vodafone launched a pioneering global maternity policy. Two years later - in a further effort to increase the number of women in management positions - Vodafone launched ReConnect, a global recruitment programme spanning 26 countries, aimed at recruiting female managers back into the workplace from a pool of 96-million skilled ...

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

#TakeAction

Ogilvy PR

Client: Amnesty International

Millions of people outraged about the treatment of refugees express this via Twitter. Few know what actions they can take. We used a behavioural principle called the “identifiable victim effect” to help mobilise action on behalf of Amnesty International. A ‘command centre’ in London monitored tweets of outrage rela...

Break the Silence

Hill+Knowlton Strategies

Client: Rape Crisis

Rape Crisis is an independent charity promoting the needs and rights of women and girls who have survived sexual violence. The Rape Crisis advocacy team witnessed a rise in the number of young survivors reporting rape – a third of survivors were under the age of 16. Young survivors more commonly withdraw from the system and the support availa...

Great Orme: The £1 Farm

National Trust

This was the simplest of ideas – offer a farmer the chance to rent a £1,000,000 farm for just £1. But behind it sat a creative masterstroke to redefine the National Trust’s niche ‘nature-friendly farming’ strategy into something media and the general public would care about. A story that would have stayed...

One Love Manchester

The Outside Organisation

Client: One Love Manchester

Outside was tasked with handling the global media and communications strategy around the One Love Manchester benefit concert- in just eight days. We managed the worldwide publicity surrounding this poignant and defiant event- dealing with major crisis points and controversy, some of the planet's biggest stars and accreditating and servic...

Rize Up - inspiring under-25s to vote

Manifest

Client: Rize Up

Every other youth voter registration programme has reminded people of their responsibility to vote. Inspired by behavioural economic theory, we turned that approach on its head and reminded people of the potency of their vote instead. In a campaign conceived, developed and delivered in less than 3 weeks, we recruited dozens of artists t...

#400ftBritain

Civil Aviation Authority

The Civil Aviation Authority (CAA) faced a challenge. How to move the drone narrative from the fear of the unknown to a force for public good? And how to encourage safety when the public see you as ‘the fun police’? Together the CAA and M&C Saatchi PR created #400ftBritain. A national drone photography and videography competition...

#IAMWHOLE

Spirit Media

Client: NHS BRIGHTON AND HOVE CCG

#IAMWHOLE was an influencer-led, multi-layered communications campaign by the NHS Brighton and Hove CCG for World Mental Health Day 2016 that drove national behaviour change and created a social media movement with an anti-stigma message at its heart. Fronted by Rizzle Kick’s Jordan Stephens, #IAMWHOLE was centred around Jordan’...

Food Safety Week 2016

Kindred

Client: Food Standards Agency

Food Safety Week aimed to tackle risky food behaviours in relation to use-by dates and leftovers amongst a particular audience – Hard-pressed Henry – in England, Wales and Northern Ireland. Based on insight that 74% of HPHs ‘always avoid throwing food away’, we linked food hygiene to food waste, showing how use-b...

Missing Type International

MHP - ENGINE

Client: NHS Blood & Transplant

After the success of Missing Type, MHP-ENGINE and NHSBT created the first-ever integrated, global blood donor registration drive with a bigger, bolder adaptatiion. Missing Type International brought together 23 national blood organisations and was activated with a domino effect across the time zones, staring with New Zeala...

There's a new quid on the block

Kindred

Client: HM Treasury and The Royal Mint

The launch of the new 12-sided £1 coin was an historic and momentous event. Our communications campaign was designed to both celebrate the occasion and educate UK consumer and business audiences about how the introduction of a new coin might affect them and what action they would need to take to prepare. An integrated creative PR, social ...

‘The Mobile Billboard’ - Capturing Britain’s Greatest Views with the Samsung Galaxy S8

Taylor Herring

Client: Samsung

Samsung required a creative to drive pre-sales and awareness for the new Samsung Galaxy S8. Taylor Herring devised a fully integrated campaign featuring a creative news story, experiential events and a unique touring COOH build of the handset which was specially designed to frame the nations ’Greatest Views’. The campaign reached 86...

Being Teenage in the Digital Age

Mischief PR

Client: Vodafone UK

Vodafone uses 'Safer Internet Day' to publicise their Digital Parenting Magazine; an online magazine aimed at parents to aid them in talking to their children about navigating the online world safely. For many parents, they can’t connect with what it’s like for a teen online today as it’s far removed from their own ...

eBay: The Emotionally Powered Shop

Exposure

Client: eBay

Technology was at the heart of this campaign. In a saturated news cycle, dominated by rich ATL spends, eBay presented a fresh take on a tired conversation. The creative was based around intelligent insights, which countered misconceptions about Christmas shopping. The genius of the idea was the data and the partnership with the world&rs...

Huawei and The Saatchi Gallery create 'From Selfie to Self-Expression' exhibition

Hill+Knowlton Strategies

Client: Huawei P10

Huawei has grown rapidly, to be the no 3 smartphone brand in the world.  It wants to be number one within the next five years – and invests highly in R&D to get there.  The launch of the Huawei P10, on 26th February 2017 gave a huge opportunity to raise awareness and grow market share. H+K launched the P10 at Mobile Worl...

Virtually Real

Hope&Glory

Client: HTC Vive

We delivered two technology world firsts: conceiving and delivering the first exhibition of Virtual Reality artworks and the first physical artworks to be built in VR. But this wasn’t “world first” use of technology for the sake of it. Our innovations delivered a commercial outcome. We generated 140 pieces of coverage and re...

Campaign Categories: Techniques

Accounts Done: Feel Awesome

Brands2Life

Client: Intuit QuickBooks

Brands2Life’s Accounts Done: Feel Awesome campaign for Intuit QuickBooks stretched well beyond traditional PR. Our truly integrated campaign delivered a mainstream DRTV ad, out-of-home and radio campaign as well as a major two-day event for over 1,000 SMBs and accountants, culminating in: Intuit UK’s best sales week on...

Dulux - Room With Their View

Mischief

Client: Dulux

In 2016, we set a new consumer-centric communications strategy for Dulux – moving from just paint colours to showing how transforming living spaces with our products and expertise improves lives. We went beyond a straight product launch to use consumer insight and research to create an integrated consumer relations campaign and channel ne...

Fight Today for More Tomorrows

Weber Shandwick

Client: Roche

Weber Shandwick partnered with Roche to empower people living with IPF (an incurable lung disease). We brought together their families to perform an emotional rendition of Fight Song – a direct plea to their loved ones to seek help to manage their condition. This was the core of an emotionally-charged video (2.3+ million views) and social con...

Holland & Barrett - Supercharge It

Pegasus

Client: Holland & Barrett

Holland & Barrett’s superfoods category was is in decline by 27 per cent year on year, so we were tasked with the challenge to encourage 40+ women to try superfoods for the first time through buying in stores or website. Customer insight told us that everyone wants to be a healthier, but often, they don’t do it. Because ...

La Maison Maille's Fete de la Gastronomie

Kaper

Client: Maille

London. Arguably the food capital of the world. (OK, OK, we said arguably.) So how do you attract the attention of food lovers in a city saturated by food fashions and fads, Michelin star resaurants and no-reservation pop-ups? To get a slice of the action Maille had to be as creative as the food scene itself and make a meaningful,...

Plusnet Pioneers

Kaper

Client: Plusnet

How did Plusnet increase its run rate for business sales by 50% in one quarter, and increase brand preference amongst business customers* by 24% in just three months? By moving away from the tired, traditional sponsorship model and adopting an integrated, PR-led partnership approach that animated the brand’s promise to help the sm...

Disney Princess: Princess Principles

Shine Communications

Client: Disney

Disney Princesses are sometimes criticised by as being old-fashioned role models for young girls. We started to change perception of a 70-year old franchise by redefining what it actually means to be a Disney Princess – and there wasn’t a tiara in sight! Leading female artists turned a set of ‘Princess Principles’ into poste...

Domino's: Wipeable Onesie

Shine Communications and Domino's

Domino’s aims to be the official food of every occasion. Coming under threat from disruptive market entrants like Deliveroo and rivals like Papa John’s, we had an objective to “own” New Year’s Day and drown out category competition. Knowing New Year’s Day is largely spent lounging around watching TV in your p...

Hooking up the World’s Most Eligible Bachelor

Ogilvy Public Relations

Client: Ol Pejeta Conservancy

Sudan is the world’s last remaining male Northern White Rhino. To gain recognition for his critical situation and raise much needed funds for fertility research, we took a provocative approach. We styled Sudan as ‘The World’s Most Eligible Bachelor’ with his own Tinder profile. In just one week his Tinder profile was swi...

Pay@Pump

Cohn & Wolfe

Client: Barclaycard

With brilliant simplicity in mind Barclaycard created something which many journalists said they couldn’t believe wasn’t already in existence: the world’s first contactless beer tap. Using Barclaycard’s innovative technology to accept and process contactless payments, we developed a solution to help bars and pubs reduce ...

Totes IKEA

Hope&Glory

Client: IKEA

This piece of quick thinking and rock-solid media relations drove a commercial response around the world. We landed over 75 pieces of UK coverage within 24 hours. There were 700 pieces of coverage for the story worldwide. We reached 27 million UK adults through editorial –getting to 58% of our core IKEA audience on average 3.4 times in jus...

#BudgetBuster

Frank

Client: MyVoucherCodes

The John Lewis Christmas advert reportedly cost £6 million to make and six months to create. MyVoucherCodes created a discount version, produced with a budget of £600 and on a time constraint of just six hours. Successfully news-jacking the biggest advertising moment in the UK.  

eBay: The Emotionally Powered Shop

Exposure

Client: eBay

Content was at the heart of this campaign. In a saturated news cycle, dominated by rich ATL spends, eBay presented a fresh take on a tired conversation. The creative was based around intelligent insights, which countered misconceptions about Christmas shopping. The genius of the idea was the data and the partnership with the world&rsquo...

Otis - Made to Move You

TVC Group

Client: Otis

TVC Group was brought on board by elevator company OTIS to develop and execute a disruptive campaign platform to bring to life a key sales event. We developed and implemented a fully integrated comms strategy and plan, as well as crafting a creative platform, designs and branding, and providing project management and consultancy in the ...

The Joy of Sticks

Mischief PR

Client: National Trust

How do you get digital natives/kids to start a love affair with nature?  We found something that grabbed their attention better than an iPad…the humble stick! With its variety of ‘apps’, it can be a wand, a broom, a sword…anything you imagine. We married this real-world insight with their online worl...

Thin Air - Breaking The Book Launch Mould

Frank

Client: Michelle Paver - Thin Air

How do you create suspense, horror and talkability around the launch of a new ghost book? Lock people in a room with a ghost, obviously.   

#March4Women

CARE International UK

CARE International UK’s communications team created #March4Women as CARE’s annual flagship campaign event. #March4Women sought to dominate coverage around International Women’s Day on 8 March by creating a family-friendly ‘go-to’ activity in the UK, while positioning CARE as a brand that has women and girls at its ...

Carlsberg Pubstitutions

Clifford French

Client: Carlsberg

Carlsberg’s Pubstitutions campaign delivered on the holy grail of PR objectives – a significant sales increase, delivered solely through earned media.  We knew that 99% of England fans couldn’t afford to watch their team play in France. So we targeted them at the heart of the community, their local pub.  ...

Resident Evil 7™: The Experience

M&C Saatchi PR

Client: Capcom Europe

Capcom tasked M&C Saatchi PR and its Experience arm with launching Resident Evil™ 7: Biohazard (RE7). The UK launch of RE7 faced extremely high pressure to deliver due to widespread fan criticism of Resident Evil 6™. Fans needed to be excited again. The challenge? Make gamers fall back in love with RE7. How? Resident Evil&t...

Stolen Goods Shop

M&C Saatchi PR

Client: Ageas & Back Me Up

Ageas tasked M&C Saatchi PR with the launch a new insurance brand, Back Me Up, designed to meet the needs of millennials. The challenge? Get millennials to care about insurance. How? Revolutionary Insurance. Doing what no insurer would do, M&C Saatchi PR opened the UK’s first ever Stolen Goods Shop – a pop-u...

The Garden of Light

Hope&Glory

Client: Marie Curie

We developed a strategy enabling Marie Curie to engage its audience with a new, uplifting and motivating message. The Garden of Light was a creative expression of this new way of framing communications to launch its most important month of the year. There were 160 pieces of coverage, including 25 pieces across national titles. They re...

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

#MYNEOLABEL - THE FIRST EVER FASHION COLLECTION DESIGNED ON SNAPCHAT

iris

Client: adidas neo

adidas neo fans are mobile-first and demand a voice. So when briefed to create an innovative global activation, we launched #myneolabel on Snapchat. We launched a film featuring ‘white looks’. Using Snapchat’s native doodle tool, budding designers created and edited their own designs. Entries from the neo community floo...

#TakeAction

Ogilvy & Mather UK

Client: Amnesty International

Millions of people outraged about the treatment of refugees express this via Twitter. Few know what actions they can take. We used a behavioural principle called the “identifiable victim effect” to help mobilise action on behalf of Amnesty International. A ‘command centre’ in London monitored tweets of outrage rela...

Team GB

Hill+Knowlton Strategies

Client: adidas UK

Ahead of Rio 2016, H+K worked with adidas – Official Kit Provider of Team GB - to make the three-week process of 150+ athletes picking up their kit at the Birmingham NEC interesting and relevant to a young creator audience. We took an existing social media behaviour and current Insta-trend – the outfit flat lay – and gave it a...

Yours, Mrs Claus

Unity

Client: ActionAid

  ActionAid supports women and girls who suffer appalling injustices – and whose societies turn a blind eye because they are women. They are literally hidden in plain sight. To tell the story of these hidden women, we decided to hide our campaign in plain sight. We created a Christmas blog for women that was accessible to all,...

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

Darts: The Ballet

The Romans

Client: Flight Club Darts

Have you ever written a ballet to launch a London darts venue?  We have.  Introducing the most surreal entry you'll read this year.   

Domino's: Wipeable Onesie

Shine Communications and Domino's

Domino’s aims to be the official food of every occasion. Coming under threat from disruptive market entrants like Deliveroo and rivals like Papa John’s, we had an objective to “own” New Year’s Day and drown out category competition. Knowing New Year’s Day is largely spent lounging around watching TV in your p...

Green Flag - #ItsOkToSwitch

Frank

Client: Green Flag

#ItsOkToSwitch from Green Flag set out to shake up the industry and wake up those who hadn't considered switching their breakdown cover provider, by showing just how easy it is to switch. Loyalty can be changed – even for hardcore Arsenal and Tottenham fans, who we hypnotised to switch allegiances at half time during the North Lon...

Pay@Pump

Cohn & Wolfe

Client: Barclaycard

With brilliant simplicity in mind Barclaycard created something which many journalists said they couldn’t believe wasn’t already in existence: the world’s first contactless beer tap. Using Barclaycard’s innovative technology to accept and process contactless payments, we developed a solution to help bars and pubs reduce ...

Santa Forgot

freuds

Client: ARUK

Santa Forgot is a bold and beautifully simple idea that captured the hearts and minds of a nation. The innovative and powerful play on a classic story and much-loved household character, aimed to change people’s perceptions of dementia and reinforce that through research there is hope for defeating the disease. Such was the strength of th...

#BetterThanThat

APCO Worldwide

Client: Polish Cultural Institute

Following the Brexit vote last summer, a 41% rise in hate crime was reported. APCO and the Polish Cultural Institute designed and launched a national campaign to demonstrate that the UK was #BetterThanThat. The launch event at the House of Commons was supported by the Prime Minister, MPs from all three main parties, a coalition of ...

Domino's: Delivering a Bigger Slice of Conversation

Shine Communications and Domino's

Domino’s rapid growth has come under threat from disruptive market entrants like Deliveroo, as well as expansion opposition in local communities. The PR activity is charged to counter this by delivering a disproportionate share of voice around pizza ordering occasions to increase consideration and sales, and demonstrating Domino&rsquo...

Lynx: Giving British Masculinity A New Voice

W

Client: Lynx

Lynx was a huge brand with a big problem: media and consumers saw it as an embarrassing hangover of Nineties' laddism. W set out to ‘retire’ The Lynx Effect through actions not words – turning Lynx's evolution into a cultural 'moment' and making a meaningful contribution to the debate around masculinity. ...

Missing Type International

MHP - ENGINE

Client: NHS Blood & Transplant

Missing Type International was the first integrated global blood donor recruitment campaign. Co-ordinated and led by MHP-ENGINE and NHS Blood & Transplant 23 donor organisations from 21 nations particiapted with letters of the blood groups A, B and O disappearing from signs, brands, social profiles and iconic landmarks fro...

Morrisons: Foodmakers and Shopkeepers

Shine Communications

Client: Morrisons

After  years of declining sales, a new PR strategy was developed for Morrisons positioning the company as Foodmakers and Shopkeepers – the attributes that its customers actually wanted from their supermarket. 12 months of PR activity demonstrating its Foodmaker and Shopkeeper credentials – including in-store Pumpkin Carving les...

Santa Forgot

freuds

Client: ARUK

Santa Forgot is a bold and beautifully simple idea that captured the hearts and minds of a nation. The innovative and powerful play on a classic story and much-loved household character, changed people’s perceptions about dementia and installed a new-found hope for the future. The power of the campaign, which was bought to life throug...

Creating strategic communications to enjoy, not endure

BDO

A new Managing Partner, a new Leadership Team, a new core purpose and a new strategy (‘BUILD’) in an ever-changing external and heavily-regulated environment. From 1 October 2016, our challenge was set. How do we launch a new story (strategy) and a new storyteller (new Managing Partner) in a way that immediately inspires ...

Going for Gold

BT

10,000 people are on our front line. The tip of the spear.  They’re spread across 29 contact centres. Over three years, we’ve been transforming customer experience, but to truly improve our systems and change perceptions, we needed these 10,000 people on side. We knew that if we inspired pride and raised s...

HSBC: Fighting Financial Crime

HSBC

In 2012 HSBC was fined $1.9 billion by the US government for failing to prevent customers laundering money and breaching sanctions. In early 2016, HSBC’s Global Communications team were challenged to produce films that re-ignited the anti-crime campaign and sent a simple message to the bank’s 230,000+ employees: &ldquo...

Rumaila Oilfield – Drilling for Morale

ROO C&EA team & Pulse Brands

The Rumaila Operating Organisation (ROO) manages the state-owned Rumaila oilfield which accounts for ~30% of Iraq’s GDP. It is a partnership between the Iraqi South Oil Company, PetroChina and BP, with the latter as the lead contractor. However, with war in the north and the oil barrel price falling 50%, ROO’s 2016 op...

Shape Our Future

True

Client: EY

‘Shape our Future’ was a rallying call to employees to embrace seven business priorities introduced by EY’s EMEIA Financial Services Organization (FSO). These priorities had to be communicated in a way that would cut through the noise. The solution was a campaign that included an interactive booklet, a people magazine, a s...

The £2million Challenge – Increasing colleague pride in Lloyds Banking Group

Four Communications

Client: Lloyds Banking Group

Lloyds Banking Group colleagues/customers raised £6.8m 2016 against £5.7m 2015 for Children in Need in what was an award-winning, and the biggest fundraising campaign ever undertaken by LBG Simon Antrobus, Chief Executive of BBC Children in Need: "Thank you to all colleagues and customers at Lloyds Banking Group for cont...

#BrutalCut

Weber Shandwick

Client: ActionAid UK

ActionAid challenged us to get people talking about the uncomfortable subject of female genital mutilation (FGM). To highlight this most brutal of cuts, we created a #BrutalCut of our own: video messages from Kenyan girls facing FGM, unexpectedly cut into content by vloggers, influencers and publishers. Millions of people saw and talked...

All About Mama

Alfred

Client: Quility

All About Mama was a solid campaign with indisputable insight presented from pitch stage, leading the client to create an entirely new brand to take to market. By launching the brand on Instagram, and leveraging social influencers, it delivered tangible results that surpassed all ROI expectations. The socia...

GLITCH

iris

Client: adidas

Start up culture is ripe with experimentation and creativity. Risk breeds creativity.  But if you're a successful, well established brand like adidas, how do you break tradition and reap the benefits of change?  By behaving like a start up and breaking your own rules. We said no to ads, no to media, no to big foo...

La Maison Maille's Fete de la Gastronomie

Kaper

Client: Maille

In an online world filled with fake photos, funded posts and fictitious followers, how do you attract the attention of London’s savvy, discerning food lovers and convince them to buy into your brand? Our answer: recruit the Capital’s coolest foodie infuencers that are so passionate about the brand and the project that the...

McDonald's UK proves it's Good to Know

Teneo Blue Rubicon

Client: McDonald's UK

Social media had become a breeding ground for false rumours about McDonald’s provenance and food process, damaging trust in the brand. Our key audiences were in this space, discovering and perpetuating these myths. We decided to cede control and let YouTube personalities and parent bloggers explore McDonald’s farms, factorie...

eBay: The Emotionally Powered Shop

Exposure

Client: eBay

Technology was at the heart of this campaign. In a saturated news cycle, dominated by rich ATL spends, eBay presented a fresh take on a tired conversation. The creative was based around intelligent insights, which countered misconceptions about Christmas shopping. The genius of the idea was the data and the partnership with the world&rs...

Follow Our Foodsteps

Teneo Blue Rubicon

Client: McDonald's UK

In 2016, independent research revealed a need for greater transparency around McDonald’s food process. We developed a campaign that harnessed the latest virtual reality technology to take the supply chain from the countryside to communities across the country – offering greater transparency than ever before. Follow Our Foodsteps bro...

Nokia Snake

One Green Bean

Client: HMD / Nokia Mobile

Early this year HMD Global announced plans to release a new range of smartphones on Android, as part of a 10-year brand licensing deal with Nokia.   Our primary objective was to drive awareness of Nokia’s return and reignite interest in the brand amongst our core target audience of millennials, through a 'social first&#...

Samsung Step into Rio

M&C Saatchi Sport & Entertainment

Client: Samsung

Leveraging the insight that not everyone could travel to Rio to immerse themselves in the electric atmosphere of the Olympic Games, Samsung decided to bridge the 5,761 miles between London and Rio using its leading virtual reality technology. We believe that, in a world where virtual reality is virtually everywhere, what we do wi...

Virgin Holiday Spirit

One Green Bean

Client: Virgin Holidays

In January 2017 during the travel industry’s vital sales period, we launched The Holiday Spirit, the world's first 'data distilled' rum, commissioned by Virgin Holidays.   The recipe for this unique, premium rum blend was generated by IBM's supercomputer Watson, which analyzed millions of social ...

Virtually Real

Hope&Glory

Client: HTC Vive

We delivered two technology world firsts: conceiving and delivering the first exhibition of Virtual Reality artworks and the first physical artworks to be built in VR. But this wasn’t “world first” use of technology for the sake of it. Our innovations delivered a commercial outcome. We generated 140 pieces of coverage and re...

People & Agencies

Hope&Glory

This has been a year of balance: growing fast while at no point giving in to mediocrity. Fee income rose to £4.64 million (from £3.4m) and our run-rate hit £4.9 million. Our team expanded to 58 people (with 20 of them joining in the last 18 months). We won 24 new client relationships and saw organic growth from existing clie...

Incisive Health

Incisive Health launched an international practice, achieved stellar growth, and secured big policy wins – against the backdrop of the Brexit vote and with an NHS in financial crisis. Using the full range of communications techniques to cut through the noise, the team created impactful campaigns that delivered successes for client...

One Green Bean

One Green Bean’s had a spectacular 12 months - in wins, output, revenue growth, staff investment and new hires. The agency has doubled in size, taking the headcount to thirty. Pitch wins include global remit appointments by Nokia, Hotels.com, Pernod Ricard and Nestlé, UK retainer pitch wins include Virgin Ho...

Taylor Herring

A bold decision to recalibrate our agency offering has grown our fee income by 30% in four years leading to a truly extraordinary set of client wins which include a global technology giant, a leading high street food outlet and Britain’s most successful budget airline.            &...

The Romans

Year Two at The Romans saw our little client list get bigger by the day. PlayStation, Diageo, Instax, Twitter, Hennessy, Movember, Atom Bank, Black Cow Vodka and Facebook all joined our existing roster including The Macallan and Sony. We went from two retainers to twelve. We got shortlisted at C...

Tin Man

Tin Man: 3.5 years old and we've had quite a ride. 115 award shortlists/wins including Marketing Agency of the Year (The Drum Marketing Awards 2017), 89% pitch-win rate, 95% of new business via recommendations and from brands seeing our award-winning work, 60% revenue growth and 114% profit growth in 2 years.

M&C Saatchi PR

In 2016, M&C Saatchi PR’s enjoyed the best year in the agency’s history, achieving £7.9 million in UK revenue and generating £1.5 million in profit. The ‘Driven by Passion’ and ‘Blended Teams’ propositions have propelled organic client and market growth, as well as client wins, ...

Mischief PR

In 2016, Mischief celebrated ten years in business and we’ve not just survived, we’ve thrived.  We’ve grown our influencer, ‘corpsumer’ and digital specialisms and grown existing clients. We’ve kept long term relationships with clients and made 12 new ones.  A bubbling new business pipelin...

Octopus Group

Our 2016 is about more than just strong financial performance and happy clients. It’s about not being satisfied with ‘good enough’ but instead, taking a huge risk and creating an agency brand – ‘Brand To Sales’ that delivers the future of B2B PR and marketing, with a bold and differentiated perspective on...

W

Just seven years since its birth, W set itself a tough challenge in 2016/17. Against an uncertain business climate, we chose to embark on a bold, inside-out reinvention designed to take us closer to the heart of our clients' businesses. With a clear focus on developing deeper than ever sector expertise, we've incubated new b...

W2O Group

2016 was a year of incredible learning and growth for W2O Group London as it focused on its quest to employ InteGREATness to disrupt the status quo and forge new pathways for its clients. An alignment of analytics, creative and digital services led to greater clarity of responsibilities and accountability for client service teams, more care...

Cohn & Wolfe

In 2016, Sir Martin Sorrell, the founder and CEO of WPP, praised Cohn & Wolfe Group for its “stand-out performance” and, together with the Group’s staff, celebrated its financial and strategic momentum worldwide. Since then, the agency’s momentum has further accelerated.

Golin

"Fix it before it breaks,” was a favourite saying of our founder, Al Golin, who sadly passed away in April, leaving behind an incredible legacy. As we turned 60 last year, we took Al’s words to heart, setting out to challenge the status quo in our bid to become the defining agency of the decade.

Hill+Knowlton Strategies

How do you reinvent a 300-person office within an established international network? H+K London underwent significant and incremental changes, leading to an impressive transformation. We defined a new vision for the agency, fostering a culture of intra-preneurialism and a mindset that says ‘we’re always in beta, ready to ...

Instinctif Partners

Over the past 12 months, we dared to be different. We were recognised as a true challenger brand in our space, reached over 10 years of consecutive growth, added to our formidable client base and built a culture of innovation from within. We’ve achieved all of this whilst living our values, breaking the glass ceiling whe...

Weber Shandwick London

It’s been a transformative year for Weber Shandwick London. We deliberately focused on game-changing pitches, selecting 50% fewer briefs but winning £1 million more new business, including British Gas, HSBC and Virgin Atlantic. Revenue grew 10% YOY in 2016 and we’re off to an even stronger start to 2017, with Q1 re...

Another Word Communications

Another Word launched in August 2015 with a single mission: use PR storytelling skills to create content that gets to the right audiences and delivers commercial benefit. Fast forward 22 months, we've surpassed our fee income targets, built a business with healtly margains and grown from two people to a team of eight, doing great...

Barley Communications

We set up Barley Communications to work on the issues that matter. Our agile solution is simple: we provide clients with an agency team that includes the skill sets they need. We work with a crack squad of freelancers who want to work flexibly – many of whom have family commitments. We keep quality high by working with very smart people and w...

Ready10

Ready10 weren’t just launching a new agency last April – it was launching a new way of doing PR. 14 months later clients like Paddy Power, Jackpot.com and Europcar have signed onto its PR-for-SEO approach and the agency goes from strength to strength. As well as eye-catching campaigns, Ready10 has shown a strong financial per...

Talker Tailor Trouble Maker

No whitewashing, no mark-up, no bullshit.  More creativity, honesty, diversity and fun... From the way we operate to the work we produce, Talker Tailor Trouble Maker sets out to challenge perceptions.    As a creative comms shop for brands looking to upstage the status quo, we haven’t lost a competiti...

Well Hello

Well Hello began trading in March 2016 with no clients, team or office.  All we had were savings, belief and a stupidly grand purpose. Our purpose is to make the world a better place, a thought that flows through our whole agency. It means we only work with ‘goodness brands’, those which help people look good&...

Battenhall

Battenhall launched four years ago, with a mission to create a new PR agency model for the social media age. With the aim of creating the industry’s most sophisticated specialist social media PR offering, Battenhall has successfully grown a client base spanning all sectors, offering services from consumer and B2B PR to crisis comm...

Chameleon

Most technology PR agencies exist to serve technology clients. That's fine, but we believe that to be the ultimate tech PR agency you need to be a part of the industry itself. Chameleon has not only had its best year ever – and is now working with some of the most exciting clients in global technology – ...

Harvard

While other agencies have tried to diversify outside of technology, Harvard has always been proud of its specialism in this complex area. Each and every one of our team love – and have a passion for - technology. It is this passion that has fuelled our growth over the last six years. In the last 12 months we have grown revenue ...

Incisive Health

With the NHS in financial crisis and Brexit creating shockwaves, policy was never more important than in 2016 – but achieving policy wins was never more challenging. Incisive Health rose to these challenges, using the full range of communications techniques to cut through the noise, creating impactful campaigns and delivering big ...

Porter Novelli London

We believe culture drives people and people drive business. At the heart of our business success is our people. By staying true to this focus, we’ve retained our boutique agency identity, collaborated and connected with the crème de la crème of the industry and from 2014 to 2016, doubled our revenue. We are Porter...

Ella Roche

In just one year Ella Roche has gone from outreach manager to associate partner and client director at Honni Global, which is the social creative agency brand of marketing services company, The Honey partnership. She has been appointed board member of DevelopHer and Girls in Tech UK as well as fulfilling the role of PR Manager of TedXCla...

Nick Braund

PHA Media

Nick joined PHA Media the day after graduating from university, and has since launched the Technology & Innovation department, working with some of the world's most exciting and innovative businesses. His work has seem him earn a range of industry awards and become a media commentator for the tech industry. Nick has the ability to m...

Olivia Blairman

TVC Group

Wise beyond her years, 24-year-old Olivia Blairman has the perfect combination of strategic nous and creative flair. Originally joining TVC in August 2014, she quickly proved herself invaluable and was moved into a specially created Junior Planner role where she has flourished and continues to impress colleagues and clients alike. She lives...

Ottilie Ratcliffe

The Romans

PR awards have always been excellent at recognising strategic and business acumen.   We reckon it’s time as an industry we better recognised our emergent creative talent – and they don’t come more talented than Ottilie. Ottilie is a PR creative who thinks in pictures. Not only are pictures worth a thousand words&#...

Ruth Lee

Citypress

Ruth is the Director of Social and Studio at Citypress. She joined the agency to set up our social media practice and within six months, we also handed her responsibility of our studio. In just over a year, she has built a team of specialists that deliver high quality, strategic work that has real business impact and that is responsible...

Driving aspiration and opportunity in deprived communities

Conscious Communications

Client: FXP

Every local authority in Cambridgeshire falls below the national average for the education and employment prospects of disadvantaged children. From her voluntary work as Chair of Governors for a local academy, Conscious Communications' Managing Director sees daily the lack of aspiration and opportunity for social mobility in the city. ...

Golin B&B: A home for diversity

Golin

Our industry remains predominately made up of white, middle class individuals with similar backgrounds. This is deeply ironic, given the audiences we communicate with are rarely so homogenous. We decided to ‘do more’ and tackle the lack of social diversity in communications by creating Golin B&B – a scheme to remove th...

Style For Stroke

East of Eden London

East of Eden London is a charity specific campaigns agency launched by Nick Ede, focusing on creating exciting, dynamic and noisy initiatives that make a difference for clients who need it. Last year, they worked with Style For Stroke and ecommerce website Teemill, to create an exclusive t-shirt rang...

The Agency for Change

FleishmanHillard Fishburn

On 1 January 2016, FleishmanHillard UK and Fishburn merged, bringing together two agencies steeped in history. But mergers are perilous. For every success story there’s another of catastrophe. Ours is a story of triumph. The result? Impressive growth, industry leading margins, engaged and proud staff doing game-changing work. ...

Women in PR: a catalyst for female success

Women in PRWomen in PR

On top of their demanding day jobs, the 10-strong, Women in PR committee has delivered a number of accomplishments, establishing themselves as a ‘force for good’ in the industry. In the last year, WPR has campaigned on diversity, female boardroom representation, flexible working, the gender-pay-gap, la...

Cirkle

We’ve proved you don’t need to be London-based to be a flagbearer for both client delight and profitability. Our collaborative culture puts work-life balance and reward at our epicentre and The Sun crowned us no. 8 for ‘Best UK Places to Work’. Digital is integrated across every client and we continue to create ‘Influe...

Citypress

Manchester-headquartered Citypress is one of the fastest growing agencies in the UK, with a network of offices spanning the country. It delivers award-winning work for some of the world’s leading brands – from the UK’s fastest growing supermarket to its biggest bank.

Intelligent Conversation

From our Manchester HQ, our 14-strong team delivers mission-critical work for brands you would expect to see on the client list of agencies ten times our size. We’re a PR Week top 30 agency outside London with national and international clients and global reach. Our all-senior team model gives us standout in a crowded marketplace and deli...

Man Bites Dog

Man Bites Dog develops differentiated idea-led campaigns, activated through creative storytelling to generate commercial impact. We push the boundaries of ‘traditional’ PR, putting compelling Man Bites Dog stories at the heart of marketing and sales, delivering ground breaking campaigns with innovation at the core, from ...

O PR

Newcastle agency O has a client base of national brand names, including Dr. Martens, Goldsmiths and Flymo, through its growing reputation as one of the best agencies outside London.   Its ‘helping local brands go national – and national brands go local’ approach sees its team work with media in every corner ...

Gold Awards

Confused.com

In July 2016, Confused.com had a major change of direction and re-branded from a comparison website to motor savings expert - so the PR team had a big job to do. Not only did the team successfully develop and deliver a completely new PR strategy, they exceeded all objectives such as increasing cost-effectivity by 36%, ramping up br...

English Heritage

English Heritage cares for buildings and places that are hundreds, if not thousands of years old but - in our new role as an independent charity - we are remarkably young. While as a government agency, people respected us, now we need them to love and support us. Over the past year, using an anniversary of the most important b...

The Prince's Trust

The Prince’s Trust is a fantastic brand, but understanding of what we do can be limited. Falling unemployment also means our cause is not as topical as it has been.   2016 marked The Trust’s 40th anniversary; a significant opportunity to reaffirm the urgency of our cause. We identified clear objectives to grow our su...

uSwitch

Changing Government policy for vulnerable energy customers, getting compensation for frustrated broadband customers and exposing penalties for families applying for a mortgage. The uSwitch PR team has been relentlessly campaigning for change across five different industries while running a top of the class reactive press office, organising ...
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