Results 2018


Campaign categories: Sectors

Cut the Stakes Now

Interel

Client: Bacta, the Hippodrome Casino, Novomatic, Praesepe

Interel sought to reduce the maximum stake on fixed-odds betting terminals (FOBTs) from £100 to £2 for its client, Bacta – the trade association for the amusement and gaming machine industry in the UK.

It worked with Bacta and the Centre for Economics to produce a study showing the government and bookmakers had overstated the negative im...

Securing Alfie His Medicine - End Our Pain

Tendo Consulting

To encourage the Home Office to take the unprecedented step of letting six-year-old Alfie Dingley have medicinal cannabis oil – a banned substance in the UK – to treat his aggressive and rare form of epilepsy, this campaign focused on the media and politicians, as well as celebrities. Following the campaign, the Home Office confirme...

#IPTsUnfair

Third City

Client: ABI

A fine for picking up your dog's poo or locking your front door? To halt further increases in Insurance Premium Tax, we creatively highlighted how IPT simply punishes responsible behaviour

Hailing a new era for the taxi industry

Newington Communications

Client: Licensed Taxi Drivers Association

Newington ran a high profile campaign for the Licensed Taxi Drivers' Association (LTDA) during a challenging time for London's black cab drivers.

Newington's innovative combined PR, digital and public affairs campaign led Government and City Hall to recognise the regulatory threats to the future of the trade and the safety of pas...

Stop sickness scams

ABTA - The Travel Association

A loophole in UK law led to a 500% increase in the number of compensation claims to UK travel companies for gastric illnesses while on holiday - costing UK travel businesses and overseas suppliers £240 million a year. ABTA - the UK's largest travel association ran a campaign which sought to reduce the number of claims by closing the loophole&#...

Fredd-inflation

W

Client: MoneySuperMarket

Moneysupermarket.com’s brief for W was to make personal finance compelling and relevant, positioning the price-comparison site as a brand that helps households makes the most of their money, and to help it stand out against rivals.

Using the 'retirement' of the old style of £10 note as its hook, the campaign listed how pri...

ATM 50

Hope&Glory

Client: Barclays

This classic media relations campaign used the 50th anniversary of the bank cash machine as a hook to position Barclays as an innovator. It landed 250 pieces of coverage – 30 in national newspapers.

Executive Summary
This piece of work demonstrates the enduring value of great media relations.

There is an often overlooked skill in landing p...

UBS Billionaires Insights: Setting the Global Wealth Agenda

Headland Consultancy

Client: UBS

Headland launched the fourth UBS Billionaires Insights Report, the flagship report for UBS's Ultra High Net Worth division, in October 2017. Over an intensive ten-month period, we were the machine powering this huge global communications campaign, shaping the report storyline, creating media collateral and leading the global...

Click & Investaurant

Frank

Client: Investec

Investec challenged us to launch their new Click & Invest robo-investment platform to attract a new consumer.
Frank's disruptive approach resulted in an industry first, challenged the norm and got people talking about Click & Invest.
Whether you're Warren Buffet or a total novice, we highlighted how investing is about having an "...

#MakeMoneyEqual

Common Industry

Client: Starling Bank

Common Industry worked with Starling Bank to develop and launch the #MakeMoneyEqual campaign. With one of only two female CEOs in banking, Starling is passionate about equality in the world of finance. Our campaign aimed to look beyond the pay gap and explore how inequality begins in the different ways men and women are spoken to about money in...

Nothing Wrong With A Little Prick

The Romans

Client: Thriva

The Romans was asked to create a ‘big bang’ moment for Thriva, billed as the world’s first preventative health service, which requires people to take a blood sample via a finger prick. The result was a cheeky campaign aimed at men aged 25-40, deemed most likely to benefit from the service.

Research by What Clinic in 2016 showed...

Flight HIV101

90TEN

Client: Gilead

Working with gay dating app Grindr, this inventive and bold campaign for Gilead, which produces drugs for people with HIV, focused on changing the narrative around the virus away from ‘life-support’ and towards ‘lifestyle’. It used HIV-positive comedian and activist Panti Bliss to deliver the ‘long haul’ message via an in-fl...

Be a #CondomHero

PREMIER with UNILAD

Client: Durex

Durex research revealed that more than half of 18-24 year olds are having regular unprotected sex!

In response, PREMIER and UNILAD created #CondomHero, which launched across 40+ countries on World AIDS Day 2017. The provocative campaign succeeded in generating global debate, using disruptive content to put the idea of condom use and ...

It's not you, it's your thyroid

Porter Novelli London

Client: MERCK

1.6 billion people across the world are living in a potentially deadly shadow - and around 60% of them don't even know it.1,2 It's a shadow cast by thyroid disorder which, if left untreated, can
reduce quality of life and lead to serious health consequences, including heart failure and coma.3,4
Aware of the gravity of ...

Revolutionising surgery for good

Hanover Communications

Client: CMR Surgical

Millions of people undergo unnecessary open surgery, when they could benefit from fewer complications and faster recovery time through minimal access surgery. CMR Surgical's new robot, Versius, has the potential to make minimal access surgery more universally available. Their challenge to us was to take on an industry giant, bui...

CROCing the front row at London Fashion Week

FleishmanHillard Fishburn

Client: Crocs

FleishmanHillard Fishburn had the daunting task of making 'ugly' footwear brand Crocs cool, and pulled it off with aplomb.

For this inventive and brave campaign, designer Christopher Kane – famed for making the ugly beautiful and the ordinary outstanding – was brought in to produce three limited-edition collections (Crocs wi...

GoT x IKEA

Hope&Glory

Client: IKEA

This clever piece of newsjacking followed an interview in which a Game of Thrones designer revealed elements of the show’s costumes were made from IKEA’s Ludde and Skold sheepskin rugs. Within an hour, a photoshoot of staff at IKEA’s Wembley store wearing the rugs GoT-style was completed and shared – generating more than 1,000 piece...

Yay Delay

The Romans

Client: Gordon's Gin

Here's how we turned furious commuters into the most unlikely of influencers to get people thinking about a Gordon's and tonic on Friday evenings.

When Life Gives You Melons

The Romans

Client: Freya Lingerie

How do you reinvent a brand for a young female audience in a category that hasn't changed for 50 years?

Here's the story of how we created the UK's most successful branded podcast and in doing so, demonstrated the commercial value of entertaining your customers rather than advertising at them.

'Minimise Me': The Greggs Diet

Taylor Herring and Greggs

Food-on-the-go retailer Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.
We started with a question; 'What would happen if you just ate at Greggs for 30 days?'
The answer inspired the 'Minimise Me' diet plan - a deliciously simple campaign that drove fame, was praised by the industry...

#Avocard

Virgin Trains

Virgin Trains created huge buzz by using a symbol of millennial life to publicise the selling-out of the National Rail Card, which offers discounted travel to 26- to 30-year-olds.

Within four hours of news of the Rail Card shortage trending on Twitter, Virgin Trains’ social team decided to tap into a media trope – that millennials ar...

GT Sport: Police Academy

The Romans

Client: PlayStation

To publicise the latest iteration of racing game Gran Turismo, the campaign emphasised its realism by working with a group who drive fast for a living – police drivers. Four specialist officers were brought to the home of British motor racing, Silverstone, and timed doing one lap, then another after using the Gran Turismo GT Sport...

‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi

Taylor Herring

Client: mytaxi

A ground breaking campaign for the black cab app mytaxi which built upon the world's most famous taxi training course by equipping the company's fleet of 17,500 London black cab drivers with the skills and
knowledge to become first responders and potential life savers.

The campaign delivered a world-first taxi driver training course...

Jonathan Rea (almost) wins Sports Personality of the Year

Ready10

Client: Carole Nash

Carole Nash, the UK's leading motorcycle insurance broker, has been a partner of motorcyclist Jonathan Rea for a number of years. In 2017, Jonathan became World Superbike World Champion for the third year in a row - the first biker ever to achieve the spectacular feat.
The client's challenge was simple: How can we celebrate Jo...

Sky High Economics

Ogilvy

Client: Inmarsat Aviation

Inmarsat Aviation tasked Ogilvy with building the brand's reputation as a trusted thought-leader, whilst also boosting its brand recognition among potential customers and differentiating its products from competitors. To do this, Ogilvy commissioned the London School of Economics to create a first-of-its-kind report that quantified the ...

easyJet present The Flybrary

Taylor Herring

Client: easyJet

Briefed by easyJet to run a campaign that resonates with family flyers, Taylor Herring looked at the difficulties parents can face keeping kids occupied during flights and the fact childhood reading rates are low.

The answer was to turn easyJet’s UK fleet into holiday reading libraries for kids – aka ‘Flybraries’. Thousands of classi...

Inflatable Sanctuary

Cohn & Wolfe

Client: Hotels.com

This inventive campaign addressed what happens to inflatables after a holiday. The answer was the Inflatable Sanctuary, created at a Hotels.com partner hotel where guests could adopt the abandoned buoyancy aids. The campaign delivered 710 pieces of branded coverage across 14 markets globally.

Executive Summary
The Hotels.com Inflatable Sanc...

Creating the publishing event of the year: La Belle Sauvage: The Book of Dust, Volume One by Philip Pullman

Riot Communications and Penguin Random House Children's

October 2017 marked the global publication of La Belle Sauvage: The Book of Dust, Volume One, the highly anticipated new novel by Philip Pullman. La Belle Sauvage follows on from Pullman's His Dark Materials trilogy, published in the 1990s, which has sold over 17.5 million copies worldwide to date. Pullman's fans had waited ...

Come Back Darling

One Green Bean London

Client: Virgin Holidays

Tourism is critical for the Caribbean's economic survival & following the devastating hurricane season, the islanders faced a massive drop in visitors, to the tune of $138 million.

We proactively encouraged Virgin Holidays to partner with sister airline Virgin Atlantic, the UK Department for International Development & the 'O...

Born To Be Wild

Mischief

Client: National Trust

This campaign used grandparents' 'wild side' to unlock a new cohort of potential future National Trust supporters. The team recognised the power of a new generation of active grandparents - 73% do the bulk of informal childcare - to pass on their love of the great outdoors. Documentary-style creative depicted grandparents as the leaders...

Fraudulent Holiday Sickness Campaign

Thomas Cook Group

Fraudulent holiday sickness claims were causing a problem for Thomas Cook, which was receiving in excess of 2,000 new claims a month in early 2017, a dramatic increase from about 400 a month in 2015. Changes to the law in 2012 made them an attractive and lucrative market for claims-management firms.

The holiday operator wanted to hig...

Fuel Banks

Golin

Client: npower

This campaign showcased Npower’s Fuel Bank network partnership with foodbanks, which offers a top-up voucher to people in crisis. Golin worked with the Institute for Public Policy Research to uncover the impact of austerity on household budgets, and collaborated with food writer and activist Jack Monroe to highlight the message on fuel po...

‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People

Vodafone Group

In 2018, Vodafone launched 'What Will You Be?' a pioneering initiative to equip young people with digital skills and help them find jobs in the digital economy. Within two weeks, 33 million were reached across 24 countries through earned media, with 629 news and broadcast pieces. As a result, 2m unique users accessed the Fut...

The Sharenting Report

Cohn & Wolfe

Client: Barclays

In a year when data would become an increasingly complex topic, C&W's strategy had to be simple if it was to position Barclays as helping its customers cut through life's complexities. Based on a simple insight - that proud parents can't help but share - online sharenting was identified as a relatable and relevant theme. By quantify...

L'Eau de Chris

W

Client: CALM

To mark World Mental Health Day 2017, charity CALM wanted to highlight that suicide is the biggest killer of men under 45, and encourage men to discuss their feelings.

Love Island star Chris Hughes, famed for shedding a tear on air, was signed up. However, research by W pointed to apathy, cynicism and even hostility to ca...

There But Not There

Newsfeed PR and Good Broadcast

Client: Remembered

This powerful charity campaign, to raise funds and mark the centenary of the end of World War I, involved the installation of Remembered’s solider silhouette logo in four UK locations. Celebrity backing helped raise almost £2m after extensive media coverage, and nearly 10,000 table-top ‘Tommy’ figures were sold.

Executive ...

Scammer Nanas

Unity

Client: Get Safe Online

To help raise awareness of Get Safe Online Week 2017, we wanted to bring to life how easy it is to get phished online, in an entertaining way that people would want to share with friends and family. Interestingly, the millennial demographic is the most at risk. Working with Get Safe Online's partners, we trained a group of grand...

Small Talk Saves Lives

Pegasus

Client: Network Rail; Samaritans; British Transport Police; Rail Delivery Group

In the UK, someone takes their own life on the railway every 36 hours. We set out to ask rail travellers to help spot, report or intervene to help reduce suicide. The result? Small Talk Saves Lives, an authentic campaign that tells a real story. Every aspect was shaped by experts, people with experience of suicidal thoughts or those...

Three Billboards for Grenfell

Mc&T

Client: Grenfell

On the 14th June 2017, a devastating fire broke out in Grenfell Tower, a 24-storey block of public housing flats in London. It killed 71 residents and left hundreds homeless. The group Justice4Grenfell was set up by the local community. It demanded a investigation into what caused the fire and called for any responsible authorities to be he...

Scammer Nanas

Unity

Client: Get Safe Online

To add creativity to the promotion of Get Safe Online Week, with a brief to target young people, Unity focused on entertainment rather than fear to encourage positive engagement.

Its research found twice as many 18- to 24-year-olds as those aged 55-plus have fallen prey to phishing, but many think it happens only to older people.

...

Small Talk Saves Lives

Pegasus

Client: Network Rail; Samaritans; British Transport Police; Rail Delivery Group

This campaign, to reduce suicides on the railways, was driven by the insight that passengers were not confident about engaging with others they think could be at risk. The importance of talking was emphasised in a video of a station announcement, made by a woman who abandoned an attempt to take her own life after someone stopped to talk...

#ISeeMore

Tin Man

Client: The Institution of Engineering and Technology

Warning: This is NOT another dull campaign to promote engineering. Children were our primary audience and exciting them through their passions and using social media was the name of the game. #ISeeMore let youngsters go behind the scenes and 'see more' through the engineering of brands they love e.g. Harry Potter, Chessington World of A...

Paisley for UK City of Culture 2021

Renfrewshire Council

Paisley's bid to be UK City of Culture 2021 aimed to transform a town after decades of decline and reputational damage - using the power of its internationally-significant heritage and cultural story. The PR campaign behind it harnessed a wave of support from an entire community - plus international celebrities, politicians and media influe...

Organ Donation - Reaching out to BAME communities

Department of Health and Social Care

With one person a day dying on organ donor waiting lists, changing the law to a model of presumed consent could save thousands of lives. But it was vital that the Department of Health engaged in a fully inclusive way to ensure a wide range of views were heard in developing the policy. Our campaign built highly effective partnerships with religi...

GT Sport: Police Academy

The Romans

Client: PlayStation

To get fans to add another iteration of long-running series Gran Turismo to their collections, The Romans wanted to stress the realism of the new game – Sport, for the PS4 – by working with a group who have to drive fast for a living. Who better than the police?

The goal was demonstrate that GT Sport is so realistic, it can be us...

Spin Cycle – the launch of Samsung QuickDrive

Taylor Herring

Client: Samsung

The agency made a virtue of laundry’s ‘boring’ reputation to promote Samsung’s fastest washing machine yet, using a 200-second spot – the longest single-shot ad ever aired on UK TV – and a 66-minute film showing a wash cycle, set to an original Michael Nyman score. Extensive coverage drove a 238 per cent sales uplift.

Executi...

Who wants to be a property millionaire?

Brands2Life and Zoopla

Client: Zoopla

Brands2Life made Zoopla hot property with our campaign to launch its Million Pound Calculator, a tool that helps consumers work out when their house will hit the million pound price tag. Knowing that as a nation we're obsessed with property prices, we created an earned media campaign focusing on the number of property millionaires acros...

Seasonal Eating

Hope&Glory

Client: Deliveroo

A Delivery for Every Occasion -our campaign to make Deliveroo part of the conversation during cultural and seasonal moments -has generated 487 pieces of coverage for the brand in just six months.

That was all done with no "new news" and simply from campaigns created by the PR team and Deliveroo partner restaurants.

We created 9 billion Opport...

Family Squad

Mischief PR & Vodafone UK

Vodafone was launching its broadband Speed Guarantee but that wasn't going to grab headlines or enquiries. We identified a pain point for most families: broadband 'dropping out' when kids are gaming. Gaming is also often a family pain point, with parents not understanding one of their kids' passions. With a history of helping th...

#bloodnormal

Ketchum

Client: Essity (Libresse)

This groundbreaking campaign was intended to challenge the fact that periods are ignored by mainstream media, allowing societal stigmas and taboos to perpetuate.

The goal was to boost brand equity, positive perceptions, and affinity/loyalty to Libresse (Bodyform in the UK) among women – by helping the brand become a proponent of wo...

The Body Shop Forever Against Animal Testing

The Body Shop with Another Word Communications

This drive to gather eight million signatures on a petition urging an end to animal testing globally is on track to hit its target. A series of effective initiatives has included a dog 'protest' outside the UN building in New York and campaigning for the European Parliament to champion the cause.

Executive Summary
The Body Shop has alwa...

UBS Billionaires Insights: Setting the Global Wealth Agenda

Headland Consultancy

Client: UBS

Headland launched the fourth UBS Billionaires Insights Report, the flagship report for UBS's Ultra High Net Worth division, in October 2017. Over an intensive ten-month period, we were the machine powering this huge global communications campaign, shaping the report storyline, creating media collateral and leading the global...

Hidden Treasures of Creativity

Golin

Client: Adobe

Eighty years after Munch painted four versions of the iconic 'The Scream', Adobe's Hidden Treasures of Creativity encouraged audiences to create their own 'fifth Scream' using recreated Photoshop brushes. Seven of Munch's brushes were digitally replicated for Photoshop with 360° photography and 3D imaging. We then recru...

Blue Planet II Commercial & International PR Campaign

BBC Studios

The Blue Planet II global PR campaign had the focus of elevating the launch internationally, to mark its importance as 'super content' by creating global moments that support multiple premiere dates in regional markets. Aiming to reach a broad audience with a powerful conversation: by generating significant media coverage to excite audi...

Populating Plexal - The AI legacy of London 2012

Frank

Client: Plexal

Frank was asked to encourage enquiries, registration and occupancy for Plexal, an ‘ideas hub’ for tech businesses in the former London 2012 Olympics Broadcast Centre – a key part of the Olympics legacy plan.

Plexal was a building site when Frank took on the brief and there was a lack of assets – even a CGI image – for the media...

Reinventing Loyalty: The new loyalty experience

Red Consultancy

Client: Adobe

This used in-depth research to position Adobe as a leader in digital experiences. Working with Goldsmiths, University of London, and others, the research showed how and why loyalty is changing, what brands can do to foster loyalty, and how loyal customers improve business.

Executive Summary
In today's technology-disrupte...

The Nation’s Response to GDPR: how LEWIS launched SAS as the voice of GDPR

LEWIS Global Communications

Client: SAS

'The Nation's Response to GDPR' was a marketing and communications campaign designed by LEWIS for analytics leader, SAS. Supported by LEWIS, SAS's wider GDPR campaign delivered significant market interest, with £9 million in new revenue opportunities and over 1,100 new leads.

The campaign aligned SAS to the EU...

Tech in a Transforming Britain

Harvard

Client: Fujitsu

In the face of a rapidly changing world and increasingly competitive market, Fujitsu wanted to be known as a company that was prepared for a digital-first world and could take the UK - and customers - on that journey.

Fujitsu's problem was that the market simply didn't view it in the same way.

Our answer was Tech in a Transformin...

The Goose That Laid The Golden Quarter

Clarity PR

Client: Loqate

The Goose That Laid The Golden Quarter campaign catapulted e-commerce software as a service provider PCA Predict to the forefront of the UK's retail news cycle in Q4 2017. With a focus on data and creative content, Clarity PR's newsroom-first approach positioned PCA Predict as the retail insights guru, resulting in 449 pieces of ear...

New Economy

BDO

The cliché is true. We are living in a time of unprecedented change. Brexit, emerging markets, technology and regulation are disrupting the fundamentals of the way we live and do business.

For the business world, we are asking one clear question: how can the UK and its vibrant business landscape face this uncertainty head on and cr...

Campaign Categories: Techniques

Spin Cycle – the launch of Samsung QuickDrive

Taylor Herring

Client: Samsung

This activity, which also scooped the Best Use of Creativity award, is a wonderful example of integrated thinking being employed successfully in a creative, modern, cross-discipline campaign for Samsung’s QuickDrive washing machine.

Research found British adults spend an average of 61 days of their lives staring at washing mach...

Project 84

This Morning, ITV with adam&eveDDB, W and Harry's

Client: CALM

This successful and moving campaign shows the impact of collaboration. To highlight the fact that 84 men take their own lives each week in Britain, 84 statues of men were placed on the top of the ITV tower on London’s Southbank, generating a huge amount of publicity for the issue and charity.

Executive Summary
CALM (Campaign Against L...

Kickstarting A Conversation Nation

Mischief

Client: Time to Change

'It's not the time or the place' is a cliché that does no good when it comes to mental health. Conversations saves lives, so for Time To Talk Day (TTTD) 2018, Mischief and Time to Change created a Conversation Nation, making it OK to talk mental health anytime, anyplace, anywhere.

The campaign included: creating ...

Markle & Sparkle

Marks & Spencer

M&S has celebrated 34 Royal weddings in its 134-year history, but this year we wanted to capture the magic of Harry and Meghan in a way we never had before (and neither had any of our competitors). So, the PR team came up with a bold and innovative campaign idea with the objective of capturing the hearts, minds & (most crucially) wallet...

Dine & Dash

Barclaycard and Cohn & Wolfe

Barclaycard's Dine & Dash signalled the end of waiting for the bill. The payment solution allows customers to bypass physical bill-paying completely so they can literally dine and dash - revolutionising the restaurant experience.
Working with multiple teams across the business, the integrated campaign achieved international fame through 12...

Beano Vs Jacob Rees-Mogg

Taylor Herring

Client: Beano Studios

Taylor Herring captured the zeitgeist with this simple, inexpensive but effective stunt for The Beano, now in its 80th year.

The brief was to deliver a national talking point about the comic to coincide with the launch of a TV show, exhibitions and various product lines.

The inspiration derived from social-media users who noted si...

The First All-Female Subbuteo Set

Ogilvy

Client: The Football Association Women’s FA Cup

Ogilvy blended nostalgia for the 70-year-old tabletop football game and the climate of female empowerment for this campaign to promote women’s football and grow sales for the SSE Women’s FA Cup Final. A Subbuteo set was made with 22 hand-moulded figures, representing the diversity of women footballers in the UK.

Executive Summary
Women&...

Scammer Nanas

Unity

Client: Get Safe Online

To help raise awareness of Get Safe Online Week 2017, we wanted to bring to life how easy it is to get phished online, in an entertaining way that people would want to share with friends and family. Interestingly, the millennial demographic is the most at risk. Working with Get Safe Online's partners, we trained a group of grand...

Chewing the fat over the nation's health

Tin Man

Client: Thriva

How to deliver a wake-up call about Brits' internal health in January for preventative healthcare service, Thriva?

By creating a giant 'fatberg' installation made of real animal fat - a visual representation of Brits' fatty livers and clogged arteries - and plonking it in central London.

Gross? Yes - but it was clever. It...

Nothing Wrong With A Little Prick

The Romans

Client: Thriva

Pricks, penises and PR penetration.
Peaked your interest?
Here's a campaign that helped a new brand with a small budget reach an audience of over 735 million.

There But Not There

Newsfeed PR and Good Broadcast

Client: Remembered

Newsfeed PR launched a national campaign to commemorate the centenary of the end the First World War on behalf of the charity Remembered. We installed ghostly silhouettes of First World War soldiers - or 'Tommies' - all over the UK. With an investment of less than £25K, we raised £1 million in the 24 hours after launching, with a ...

Flight HIV101

90TEN

Client: Gilead

In the words of the client, drug company Gilead, this bold campaign – to encourage people with HIV to care about their long-term health – "pushed the team’s comfort levels to the limit". But it proved a hugely successful way to tackle a challenging topic.

The campaign targeted middle-aged gay men and wanted to reframe the narrative...

Spin Cycle – the launch of Samsung QuickDrive

Taylor Herring

Client: Samsung

Original content was crucial for this witty, effective campaign to publicise Samsung's fastest washing machine. It featured a 200-second ad of a machine cycle – the longest single shot ad ever screened on British TV – and 66-minute film showing a fast cotton wash cycle, accompanied by an original Michael Nyman score.

Executive Su...

Strictly Come Cleaning

The Academy

Client: Karcher

The Academy won over a sceptical audience by recruiting Strictly Come Dancing star, Anton Du Beke, to perform with his most unusual dance partner to date, a Karcher FC5 Hard Floor Cleaner. Strictly Come Cleaning was an entertaining product demonstration that cleaned up across the board, getting noticed, driving sales by 1,51...

Sound So Loud You Can See It

Hope&Glory

Client: Sony

We wanted to reach party-hard youth audiences to promote the Sony XB40 speaker: demonstrating that it delivers "sound so loud you can see it" -the campaign platform we developed for the range.

This campaign generated over 120 pieces of editorial coverage across EU markets.

Our film was viewed over 600,000 times across key markets via Sony...

NOW TV Gets Grimey For The Walking Dead

Fever

Client: NOW TV

How'd you get a young, digitally engaged audience excited about S8 of The Walking Dead- a show that's seven years in?You create a brand connection that's culturally relevant and talk to your audience in a way they understand.We matched a mainstream populist US show with grime music to make it relevant to the younger UK audience.Enli...

Buckets of Hope

Tin Man

Client: WaterAid

Asked to publicise WaterAid’s Untapped Appeal, which aimed to raise £4m to provide clean water and sanitation for communities in crisis across the world, Tin Man devised and executed this inspired campaign focused on an eye-catching spectacle.

Based on the statistic that dirty water claims the lives of 800 children a day, the agen...

Plasticus the Whale

One Green Bean London

Client: Sky Ocean Rescue

To publicise Sky’s drive to eliminate single-use plastics from its operations, and highlight the plastics pollution issue, a life-sized whale was made from 250kg of plastic recovered from the beaches and sea around Britain: the amount that ends up in the world’s oceans every second. The whale toured the country in a branded truck. The p...

Village's DNA

Third City

Client: Ancestry

To inspire Britons to find out more about their own heritage with Ancestry, we staged the largest ever experiment of its kind by DNA testing the population of a quintessentially English village, with some amazing results and inspiring stories.

The multi-staged event in Gloucestershire was covered by every major news outlet and created a...

The Ned London launch party

The Ned

"The biggest consumer launch since the first iPhone" - Dylan Jones, Editor of GQ
"The Ned launch made me feel proud to be a Londoner" - Sarah Sands, Former Editor of Evening Standard
"A whole new take on the launch party. The week of events set a new standard for openings in London" - Al Foster, Evening Standard
A week of launch even...

Valentine’s Day at Greggs

Taylor Herring and Greggs

Greggs were looking to extend their trading hours and would be testing an evening dining proposition with customers.

The food-on-the-go brand wanted an attention-grabbing activation that would take a bite out of the competition and pave the way for their new menu roll-out.

The idea was to serve up a tongue-in-cheek, antidote to Valentine&...

The Ecover Rubbish Cafe

Red Consultancy

Client: Ecover

'Flashing the plastic' took on a totally new meaning at this world-first café experience. Punters could only enter if they paid with recyclable plastic rubbish.

Designed to highlight Ecover's war on single-use plastic and their new 100% recycled/recyclable washing-up bottles, The Rubbish Café generated blanket editorial covera...

L'Eau de Chris

W

Client: CALM

According to W, this campaign, which also scooped the Best Not-for-Profit Award, was partly a success because of its innovative and disruptive use of social media – giving it a direct line to millions.

To mark World Mental Health Day, charity CALM wanted to highlight the fact that suicide is the biggest killer of men under 45&#...

Village's DNA

Third City

Client: Ancestry

To boost interest in Ancestry’s DNA testing service, 116 residents of a Gloucestershire village, where 95 per cent identified as white British, were tested. Backed by a solid social-media strategy, much publicity ensued when just 42 per cent of their ancestry could be traced to Great Britain – links to 18 global regions were unc...

#EuroPartofMe

Third City

Client: Ancestry

Rising above the divisiveness of Brexit, the #EuroPartofMe campaign brought together Leavers and Remainers to celebrate our enduring connections with Europe and to inspire Britons to find out more about their own heritage by taking an Ancestry DNA test.

It was a true cultural moment that dominated social media and the news agenda, with ...

The Memory Tree

Hope&Glory

Client: Marie Curie

We reached over 20 million people with the Marie Curie Memory Tree - which glowed brighter as people tweeted memories of those they would miss at Christmas.

What's more, our research showed 32% of the UK population was aware of the tree.

Of those exposed, almost half (49%) said it increased their awareness of Marie Curie and a sim...

#BlueGoGreen

Golin

Client: npower

npower tasked Golin with creating mainstream talkability around it's new 'Go Green' tariff. At a time of environmental message saturation, we avoided being overly worthy and instead created a campaign around a mockumentary video series to engage our audience. But as we had no paid media budget to support the video, we had to get...

Monster Discounts

Frank

Client: MyVoucherCodes

The release of the John Lewis TV advert has become an iconic festive event and is one of the most talked about media moments in the UK calendar. It costs £7m to make and takes over 7 months to produce.

On the day #MozTheMonster premiered, Frank worked with the School of Communication Arts to create a #MonsterDiscounts budget version of the...

Spin Cycle – the launch of Samsung QuickDrive

Taylor Herring

Client: Samsung

How would one make a washing machine entertaining? That was the challenge faced by Taylor Herring, which met it with this original campaign that, in an unusual move for a PR firm, featured a TV ad and feature film.

Research found British adults spend an average of 61 days of their lives staring at washing machine spin cycles. This in...

The First All-Female Subbuteo Set

Ogilvy

Client: The Football Association Women’s FA Cup

A simple but effective creative premise was at the heart of this promotion for the SSE Women’s FA Cup Final. A version of classic table-top football game Subbuteo was made using 22 hand-moulded figures of women, representative of the diversity of female footballers in the UK.

Executive Summary
Women's football has become the top women...

Nothing Wrong With A Little Prick

The Romans

Client: Thriva

Pricks, penises and PR penetration.
Peaked your interest?
Here's a campaign that helped a new brand with a small budget reach an audience of over 735 million.

Bar on the Edge

Manifest

Client: BrewDog

BrewDog has become a brewer known not just for its mission to get people to drink better beer but also as a brand with a conscience. Last year, it took this mission to a new market, with ambitious plans to expand in the USA with a brewery in Columbus, Ohio. It was important that this expansion also continue to promote BrewDog’s core e...

Small Talk Saves Lives

Pegasus

Client: Network Rail; Samaritans; British Transport Police; Rail Delivery Group

Thorough planning was crucial to this thought-provoking campaign to reduce suicides on railway lines. It encouraged passengers to trust their instincts and talk to someone who might be in distress. The campaign film told how this type of intervention saved Sarah; she is shown talking to passengers via a station’s PA system.

A pre-launch review...

Spin Cycle – the launch of Samsung QuickDrive

Taylor Herring

Client: Samsung

A huge amount of planning and research was needed to bring this innovative campaign to life. Taylor Herring created a 200-second ad, and a separate 66-minute feature film, to highlight the speed of the new Samsung QuickDrive.

Executive Summary
Domestic appliances are notoriously difficult to promote in terms of PR - none more so than wh...

L'Eau de Chris

W

Client: CALM

When Love Island star Chris Hughes announced via Instagram he was partnering with TOPMAN to launch a bottled water infused with his tears, it provoked a mixture of ridicule, shock and backlash from public and media alike.

At a media launch on World Mental Health Day, and broadcast live on Facebook, the real purpose of was reveal...

I'm On

Tin Man

Client: Pink Parcel

Got the painters in. Riding the crimson wave. On the blob. All euphemisms for periods, demonstrating just how much we avoid talking about them.

Period subscription box, Pink Parcel, wanted to challenge this thinking and build their brand. Enter Tin Man with a thought-provoking, perception-changing campaign that took the 'girl...

Swap For Good

Iris Culture

Client: BRITA UK

Following in-depth strategic planning, we identified an opportunity to create a campaign with genuine purpose. To tackle the growing problem of plastic pollution, we made single-use plastic bottles as unacceptable as plastic bags. And BRITA was the natural solution. We teamed up with Henry Holland to create slogan t-shirts made from recycle...

KFC distribution breakdown

freuds and KFC in-house team

The response to KFC’s logistics crisis in February – which, at its height, led the chain to close about 750 of its 900 UK restaurants when they ran out of chicken – was praised for sticking to the brand’s humorous and casual tone as part of an effective comms plan.

The reactive comms element included issuing regular media updates...

Monarch Airlines: Britain's biggest peacetime repatriation

UK Civil Aviation Authority

CAA worked fast after the collapse of Monarch in 2017, using a multi-layered comms approach for the repatriation effort. The Authority was on air within 15 minutes of the collapse, developed an hour-by-hour plan for the first 48 hours and issued a daily update. With more than 150 broadcast interviews in the first 48 hours, the campaign ...

#TooCoolForPlastic

Weber Shandwick

Client: Weber Shandwick

Iceland had made the decision to eliminate plastics a year ago and asked us to create an initiative that would move the debate about plastics from talk to action. In January, the supermarket became the first in the world to commit to removing plastic packaging from its 1,400 own-label foods, in just five years.

As a result of careful...

: Managing the Sugar Tax

Stripe Communications

Client: A.G. Barr

When a new 'sugar tax' was announced, Stripe helped its client, A. G. Barr plan and manage the highly emotive news that the unique and much-loved 100-year-old Scottish icon, IRN-BRU, would be reformulated and see its sugar content halved.

Response to the London Bridge Terror Attack

Borough Market

Borough Market's dedicated communications team work year-round to promote the 1,000 year old destination's core values: community, sustainability, education and a shared love of food. Following June's terrorist attack on London Bridge and Borough Market, the team worked swiftly to enact a sensitive crisis communications ...

Arthur Webb Challenge Cup

Good Relations and Nationwide

The brief to encourage Nationwide staff to collaborate to improve efficiency led to this innovative and effective campaign based on Arthur Webb – an inspiring figure who led the Society during two World Wars.

The Arthur Webb Challenge Cup focused on team members bringing the greatest efficiencies by encouraging innovation, collaboration an...

Act on Fractures (frACTure) – World Osteoporosis Day 2017

Chamberlain Healthcare PR, a Syneos Health company

Client: UCB Pharma

This work, to raise awareness of osteoporosis, fragility fractures and the ‘treatment gap’, centred on World Osteoporosis Day, when biopharmaceutical company UCB’s staff were encouraged to sign a patient charter on the disease. Among the initiatives that helped the campaign succeed were a giant, signable replica of an arm ...

Reinventing Internal Comms

Sky

In 2018 Sky's Internal Communications team were set the challenge of keeping the organisation clearly focussed during a sustained period of uncertainty surrounding the ownership of the company.
Internally, the Sky story needed to be told simply and with greater impact to ensure staff remained fully engaged in the business and were not dist...

Global Marketing Key Account Management Centre of Excellence

Pfizer

Pfizer's innovative Key Account Management (KAM) Centre of Excellence (CoE) was formed, with the purpose of inspiring and supporting colleagues to understand and embrace KAM. Following an internal research exercise, it became evident that educational content, highly effective branding, a range of promotional materials and an est...

Cracking the case on GDPR

Futures Housing Group

The above link will take you to the most creative, daring, impactful and fun campaign that has ever been run internally at Futures Housing Group. Instead of a boring awareness campaign, we wrote and implemented a multimedia narrative to explain the pit falls of data protection, all with a Film Noir inspired theme. Run over three mon...

Yay Delay

The Romans

Client: Gordon's Gin

Already a well-known brand, Diageo’s Gordon’s Gin wanted to go further and become the first drink people would turn to after finishing work on a Friday. Not the easiest of briefs for The Romans.

The agency shunned obvious social-media stars and focused on far more influential people in this context, who vociferously tweet every Frida...

Flight HIV101

90TEN

Client: Gilead

Social-media influencers played a big role in the success of this campaign, which aimed to change the narrative around living with HIV from ‘life-support’ to ‘lifestyle’. ‘Flight HIV101’ – which featured a mock in-flight announcement – was co-created with gay HIV influencers to ensure it was authentic, trusted and ‘owned...

Soapland Security

Unity

Client: ADT

Unity focused on the UK's favourite soap operas, notably our most-loved characters and businesses, as a vehicle to land ADT's rock-solid home and SME security credentials. We know that it's a perilous life in Emmerdale or Albert Square but we wanted to see where most arson attacks or robberies take place. The twist? To compare t...

I'm On

Tin Man

Client: Pink Parcel

Got the painters in. Riding the crimson wave. On the blob. All euphemisms for periods, demonstrating just how much we avoid talking about them.

Period subscription box, Pink Parcel, wanted to challenge this thinking and build their brand. Enter Tin Man with a thought-provoking, perception-changing campaign that took the 'girl...

#ISeeMore

Tin Man

Client: The Institution of Engineering and Technology

Warning: This is NOT another dull campaign to promote engineering. Children were our primary audience and exciting them through their passions and using social media was the name of the game. #ISeeMore let youngsters go behind the scenes and 'see more' through the engineering of brands they love e.g. Harry Potter, Chessington World of A...

The World’s First Robot Influencer - Launching Westworld with Fred the Humanoid

Taylor Herring

Client: NOW TV

This successful campaign harnessed recent advances in robotic technology to create the world’s first humanoid brand ambassador.

To publicise the second season of Westworld – the HBO series airs on Sky Atlantic in the UK and is available to stream via NOW TV – Fred, a humanoid host similar to those in the sci-fi show, was designed a...

Smurfs: The Lost Village

Unity

Client: Sony Pictures

To publicise the film, and link it with ‘summer fun’ outdoors, Unity used augmented reality (AR). In a twist on the ‘fairy doors’ craze, an AR app helped children locate the blue creatures on cut-outs of Smurf houses that parents could download and place outside.

Executive Summary
Our brief was to bring to life the magic of ...
Campaign Categories: Techniques

‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi

Taylor Herring

Client: mytaxi

Taylor Herring led a PR campaign for licensed black-cab app mytaxi, highlighting differences in the quality of service provided by cabbies.

Research found that more than half of mytaxi drivers had been booked as an alternative to an ambulance; over two-thirds had made emergency hospital trips. This inspired the creation of ‘The Knowledge +...

Windrush campaign

IMiX, JCWI (Joint Council for the Welfare of Immigrants), Praxis Community Projects, Refugee and Migrant Centre, Runnymede Trust

This campaign aimed to ensure the UK government recognised the status of the "Windrush generation" of immigrants, some of whom faced deportation due to paperwork issues. Focusing on personal testimonies, the campaign worked with journalists and politicians to highlight the problems. The scandal forced the resignation of then-Home Secretary ...

Ending high-stakes gambling on the high street

WE Communications, in partnership with Interel

Client: Bacta

By delivering a high-profile communications campaign on behalf of bacta, the trade body for the UK amusement and gaming sector, we persuaded the government to reduce the maximum stake on fixed-odds betting terminals (FOBTs) - the "crack cocaine" of gambling - from £100 to £2, helping to end a devastating social blight that affects Bri...

Project 84

This Morning, ITV with adam&eveDDB, W and Harry's

Client: CALM

CALM (Campaign Against Living Miserably) is a charity dedicated to preventing male suicide - the single biggest killer of men under 45 in the UK. In Britain, 84 men take their own lives a week. CALM, adam&eveDDB, W and This Morning's team wanted to stop people in their tracks and start a conversation on a topic that remains a largel...

Three Billboards for Grenfell

Mc&T

Client: Grenfell

On the 14th June 2017, a devastating fire broke out in Grenfell Tower, a 24-storey block of public housing flats in London. It killed 71 residents and left hundreds homeless. The group Justice4Grenfell was set up by the local community. It demanded a investigation into what caused the fire and called for any responsible authorities to be he...

Tackling Holiday Hunger Through the Launch of Fit and Fed

APCO Worldwide

Client: StreetGames

APCO helped the charity StreetGames launch 'Fit and Fed', a campaign to tackle the issue of school holiday hunger. We secured cross-party political support; arranged for the Sports Minister to launch the campaign; and orchestrated support from celebrities including footballer Sol Campbell, Olympic rower James Cracknell and rugby pla...

When Life Gives You Melons

The Romans

Client: Freya Lingerie

The Romans shunned traditional lingerie marketing tropes in this humorous and successful campaign for lingerie brand Freya.

Based on the idea that Freya’s target audience of 16- to 25-year-olds don’t want to dress for men – and want to be inspired and entertained rather than marketed at – an online entertainment platform was created,...

NOW TV Gets Grimey For The Walking Dead

Fever

Client: NOW TV

Grime MC Bugzy Malone’s take on the hit show’s theme, The Walking Dead Riddim – complete with video spliced with footage from the series – was created to publicise the show’s eighth season. It was launched via social media, and received radio play. The campaign’s social reach was 23 per cent higher than that for season seven.

...

L'Eau de Chris

W

Client: CALM

When Love Island star Chris Hughes announced via Instagram he was partnering with TOPMAN to launch a bottled water infused with his own tears, it provoked a mixture of ridicule, shock and a backlash from public and media alike.

At a media launch on World Mental Health Day, and broadcast live on Facebook, the real purpose was rev...

The Odds of Love

Third City

Client: eharmony

eharmony wanted to reach out to its audience, empathise with their struggles to find love and provide legitimate help, all while underlining their scientific approach to matching.

Working with celebrity mathematician and Countdown presenter Rachel Riley, we created the very first probability model for finding love, showing just ...

Bringing Big Mac to the Apple Mac generation

Red Consultancy

Client: McDonald's UK

In 2018, McDonald's Big Mac turned 50 and this PR campaign was all about making the moment into a mmmmoment.

A mmmmoment driven by celebrity-led collaborations that connected across editorial and social media…whilst at the same time driving connection with today's food-trend obsessed younger generation by bringing the Big Mac to t...

Salute the Lionesses

Pitch Marketing Group

Client: The FA

As England's Lionesses set off in search of European glory, they needed the support of the nation more than ever but, for most girls, football wasn't their first interest.

So we needed to target them with something they were already passionate about - pop music.

And who better to convey a patriotic and aspirational messag...

People, Agencies & Teams

Citypress

Any agency that wins gold in PRWeek's Best Places to Work Awards two years running must be doing something right.

Citypress says its geographical footprint – based in Manchester, it has offices in five UK cities – means it can be "agnostic" about where its talent is; people can join in any location and move between offices, which...

Brazen

In 2017 Brazen topped £3m sales for the first time and its Dubai office doubled in size. It also launched its own video-production studio; developed the Brazen Ranking Index of influencers; and won new business from Wilko and Optical Express, among other clients.

Executive Summary
2017 was a record-breaking year for Brazen in every way wit...

Stripe Communications

Stripe are an integrated communications agency delivering brand, social, PR and digital.

Insight and strategy drive our offering. Through planning, creative concepts, on and offline campaign mechanics, delivery and reporting, all our work is ambitious, has clear focus and measurable results. Delivered with passion...

Fourtold

From a small office in Oxford we're building a business that is competing with global network agencies, delivering award-winning corp-comms for global brands and organisations. A year ago, you could count the team on one hand - now we've grown fees by 275% to £1.3m and doubled our head-count through growing, winning and retaini...

Pegasus

For ten years, we've talked about Inspiring Healthy Decisions. It is on our logo. It is our mission. In 2017, our three-word 'mantra' permeated every part of our vision, work, and culture. Where others talked theory, we brought behaviour change to life in the real world. We did this by seeking partners with purposefu...

O Communications

O has a client base of national brand names including Parkdean Resorts, Goldsmiths retail chain, The European Tour (British Masters) and Flymo through its reputation for integrated hyperlocal to national strategies.

We believe our location in the North is our biggest strength, as we have a growing creative and digital community in Ne...

Munch

Lizzie Earl – formerly of Frank, Freuds, Golin, and in-house at Disney – launched Munch in 2016 while freelancing from Bali. Her vision was to shape a results-driven comms business with skills to service both start-ups and well-established brands.

Triumphs in the first year included working with new-act promotion platform Music C...

Milk & Honey PR

Launched in January 2017 by ex-Hudson Sandler MD Kirsty Leighton, Milk & Honey had 12 clients and four projects when it entered the Awards, and is on track to generate £600,000 in its second year. It was credited for its enlightened workplace practices, such as flexible working being open to all.

Executive Summary
We have been ...

The Playbook

The Playbook creates cutting-edge creative, experiential, digital and influencer campaigns that activate new audiences and influence consumer behaviour. Formed in July 2016 with three staff and two lead clients (The NFL and the English & Wales Cricket Board), The Playbook began as a Hanover offshoot but in just over two years has evolve...

J Public Relations UK

JPR UK is a luxury hotel PR agency which launched 20 months ago, 2nd November 2016. Since that time JPR UK has established itself as a trusted leader in targeted media relations, brand strategy, trend forecasting, brand partnerships, influencer relations and creative collaborations. With parent companies in New York, LA and ...

Pembroke and Rye

In eight months, Pembroke and Rye left a bedroom in Fulham for an office in Victoria Station, secured a dozen retainers and built a team of 12 people.

Word of mouth marketing, promoting our 'serious but fun' approach, attracted
clients including Panasonic, Reed Exhibitions, Canadian Affair, Monarch Aircraft...

90TEN

Pharma specialist 90TEN followed three years of unprecedented growth with its most successful year to date, as fee income rose 41 per cent to £5m in 2017.

The firm reduced its dependency on its biggest client, added nine significant clients and expanded to include new advocacy and design companies. It also worked with 10 of the 20 bigge...

Battenhall

Launched in 2013 with the mission to create a specialist comms agency model for the social-media age, Battenhall has built and grown a client base across several sectors, from Harrods to Google. It described 2017 as "transformative", with revenue growing 14 per cent.

Executive Summary
Battenhall launched with the mission to create a...

The Academy

We believe we've built The Academy into an agency that can make our industry proud:

By being true to our name through a culture of learning and development
By remaining selective on new business, and growing our own clients instead
By assembling a blue-chip client list who all back creativity and value our discipline
By pushing the bo...

PREMIER

From Leicester Square to Glastonbury, Hollywood to Broadway, the Cannes Film Festival to CES, wherever there is premium entertainment the influence of Premier PR can be felt.
2017/18 was another landmark year for Premier, with sustained growth in turnover complemented by an increased reinvestment into the growth its integrated off...

Tin Man

Tin Man burst onto the scene 4.5 years ago. Brand-building, perception-changing, sales-increasing 'campaigns with heart' are the name of the game and boy do we deliver. So much so that we've been crowned the Most Creative Agency Worldwide (Holmes Report 2017) and Marketing Agency of the Year (The Drum, 2017). Revenue growth ...

One Green Bean London

We're just three years old. Which has proved a game-changer for us. We've built our business around where the world is at right now, where it's headed, and what people are consuming online.

How to engage, entertain, educate and influence people is at the heart of EVERYTHING. Our mantra is "CONTENT FIRST" and our swee...

Amy O'Connor

90TEN

"Nobody taps into the psyche of patients more and inspires their colleagues to do the same than Amy O’Connor." So says her employer, and O’Connor’s achievements since joining 90TEN in 2016 are astounding by anyone’s standards.

On the campaigns front, she led a targeted testing initiative that led to a 94 per cent reduction in HIV...

Viola Hazlerigg

The Romans

Described by colleagues as having a "massive brain", the criminology graduate is said to be obsessed with understanding consumer motivation. Her hugely successful strategic work has delivered over £1.5m in new business wins, including Sony, Ecover and others.

Executive Summary
Eloquent, intellectual and extremely creative, ...

Francesca Catling

British Airways

Fran joined British Airways through the apprenticeship scheme and has gone from strength-to-strength. In her five years at British Airways she has already worked in financial, news, crisis, consumer and international PR. Fran is determined and creative, delivering campaigns that have demonstrable results. She is calm and measured an...

Ellie Scott-Smith

FleishmanHillard Fishburn

Her friends know her as Ellie Scott-Smith but FHF (and soon the industry) knows her as 'The Queen of Disruption'. Her Maj' has earned this title over the past two years, running a press room for some of the world's coolest brands and turning their PR activity up from a ten to an eleven.

Paul Stollery

Freelance

In just four years in PR, Paul has proven himself to be one of the brightest creative talents in the industry, from running Hotwire's Labs team to driving creative campaigns for the likes of PlayStation and Twitter.
He went freelance last year, and he's already built up a regular roster of some of the best agencies in London in...

Ian Cubbon

Mischief PR

'Cubbs' is the guy you've got earmarked as future MD. He's smart, ambitious and incredibly hardworking. Starting at Mischief as a grad, he's quickly risen up the ranks to become an invaluable account director, to the agency and his clients. A stalwart when it comes to turning creative ambitions into results, he&#...

Gold Awards

Manifest

Established in 2009, this London-based firm continues to innovate and expand, smashing targets and cementing its position as a pioneer of the modern, brave and forward-thinking UK consultancy.

Manifest updated its structure in 2017, splitting the traditional account-management function in two to deliver "seamless" cross-disciplin...

Taylor Herring

The firm called 2017 a "breakthrough year of ambitious firsts" as it successfully pitched against ad agency giants (and won) and created its first primetime TV ad, the UK’s first ‘robot influencer’ and an award-winning documentary. A storming year.

Executive Summary
A strategic rethink has yielded the agency's most commercially su...

Talker Tailor Trouble Maker

Talker Tailor Trouble Maker is an independently owned, Creative Comms Shop for brands looking to upstage the status quo. Talker Tailor Trouble Maker has grown 60% since its incorporation in 2016. Now (just) in its third year, it has retained 100% staff and 91% of clients. A business based on working relationships on mutuality and fairness. ...

Cow

Cow isn't your typical PR agency and we work hard to make sure it stays that way. This last year has been yet another in which we demonstrated the outstanding quality of our creativity - providing a solutions neutral offering and widening the definition of what PR can achieve. We upheld a consistently high retention rate - both client and staff...

Ready10

A different agency doing a different type of PR
Paddy Power, MoneySuperMarket, Myvouchercodes: these are just some of the brands
that have signed up for Ready10's unique PR-for-SEO approach since it's launch
in 2016.

Our eye-catching campaigns and new approach to the agency landscape saw us win a
string of awards in our ...

The Romans

This was the year The Romans grew up, turning from a hungry start-up to an established, profitable, business. But getting bigger hasn't come at the cost of our creative edge. The past 12 months saw us win some of the most competitive retained pitches of the year (PlayStation, Twitter, Diageo, Mondelez, Nokia) while c...

90TEN

Healthcare specialist 90TEN showed dedication to evolve and develop with hugely impressive results. The worthy winner, which represents 10 of the top 20 global pharma firms, had its most successful year to date, achieving £5m in fee income – a year-on-year rise of 41 per cent.

During 2017 the agency diversified, reducing its d...

Harvard

The tech-focused agency had a superb year, growing revenue by one third as it added 25 net new clients, and profit hit £1m for the first time. It evolved its offer with investment in its planning function, and established an eight-person creative team under its first creative director.

Executive Summary
Welcome to Harvard. Driven b...

Headland

Six years ago we set up a new type of agency, bringing the disparate worlds of corporate and financial communications together. 2017 was the year it all came together. We doubled profits, won 34 new clients, retained 92% of staff and were officially named PR Week's fastest growing mid-sized agency of the year, having grown reven...

W

Its been an exceptional financial year for W with an income of £7.5m and annual growth of 30%.

But its been more than just the numbers: W made its first ads for two household name brands, curated a Hyde Park event that convinced MLB to host it's first ever competitive baseball game in London and put men's mental health to the top of...

Hope&Glory

We grew almost 20% to £5.45 million. We won the vast majority of pitches while retaining our existing clients.

We introduced initiatives to develop our team - as practitioners and as individuals.

But we are proudest of the work that we created and the results we delivered.

We made global TV ad campaigns for Pokemon and built a memory-pow...

FleishmanHillard Fishburn

Two years after the merger of Omnicom shops FleishmanHillard and Fishburn, the enlarged entity was the judges’ choice, excelling with its policies on staff, innovation and client wins, and excellent business results.

Staff churn fell to 20 per cent following new measures, including growing the training budget 15 per cent ...

Weber Shandwick

Weber Shandwick overtook Brunswick to become the UK’s second-biggest PR agency in 2017. It broke the £30m UK fee mark and introduced innovations from influencer marketing to measurement.

Executive Summary
While the industry as a whole faced challenges in 2017, Weber Shandwick London continued to grow and while we are proud of our perform...

Hill+Knowlton Strategies

How do you reinvent a 300-person office within an established international network? H+K London underwent significant and incremental changes, leading to an impressive transformation.

We defined a new vision for the agency, fostering a culture of intra-preneurialism and a mindset that says 'we're always in beta, ready to rea...

Instinctif Partners

Following our first decade of uninterrupted annual revenue growth, this year we focused on doing things differently, creating fresh thinkers and delivering unrivalled innovation.

We drove our interconnectedness further, invested in our digital and technology offer through our new Innovation team, enhanced our practices with seni...

Golin

Our ambition is to be the defining agency of the decade. This year saw our bravest and most awarded creative work yet; from turning up the heat on fuel poverty to a film starring Cara Delevingne. We had our best-ever quarter, winning 7 new clients at competitive pitch so far. But award-winning creative work and financial growth are not enough&#...
Gold Awards

Shelter

The anti-homelessness charity, which handles all comms in-house, made strides to convey its message to a wider audience in 2017.

Coverage of its Christmas campaign was 46 per cent higher than in 2016. Five homeless families were given video cameras to film their lives. The footage featured on Channel 4 News alongside a debate. The packag...

British Red Cross

The UK terror attacks and Grenfell Tower fire led to one of the busiest years in the history of the British Red Cross. Our Communications Team of media, social media, celebrity and multimedia specialists sprang to action to launch three major fundraising appeals to global media in the space of a few weeks, and held the One Love Manchest...

Medicines and Healthcare products Regulatory Agency

With year-on-year improvements over the last three years, including winning 4 national awards last year, the 23-strong MHRA team has a consistent track record of achievement and providing value for money. Their internal customer feedback showed an 83% satisfaction level, up 14% in two years.
Their #FakeMeds campaign helps protect the p...

Deliveroo

Our mission is to inspire consumers every single day by telling positive stories about Deliveroo's impact on customers, restaurants and riders.

We've developed a powerful and fast-paced programme, harnessing the emotional connection people have with food. From creating amazing dishes with restaurant partners to rolling out an opt...