Blue Planet II Commercial & International PR Campaign

Blue Planet II Commercial & International PR Campaign, BBC Studios
The Blue Planet II global PR campaign had the focus of elevating the launch internationally, to mark its importance as 'super content' by creating global moments that support multiple premiere dates in regional markets. Aiming to reach a broad audience with a powerful conversation: by generating significant media coverage to excite audiences with a timely discussion of the health of our oceans, the ground-breaking science and technological advancements within the series, and build their desire and intention to tune in by stirring the visceral connection people have with the ocean.