npower tasked Golin with creating mainstream talkability around it's new 'Go Green' tariff. At a time of environmental message saturation, we avoided being overly worthy and instead created a campaign around a mockumentary video series to engage our audience. But as we had no paid media budget to support the video, we had to get creative. Using humour and classic British awkwardness, we intentionally created a social first idea so awful it got talked about - tapping into the 90s revival trend, we relaunched boyband Blue as 'Green'; the world's first sustainable energy boy band. Cringe.