Any agency that wins gold in PRWeek's Best Places to Work Awards two years running must be doing something right.
Citypress says its geographical footprint – based in Manchester, it has offices in five UK cities – means it can be "agnostic" about where its talent is; people can join in any location and move between offices, which aids recruitment.
The firm is lauded for its culture, which promotes flexibility, diversity and wellbeing. Fourteen of its 92 employees work flexibly, the senior leadership team is 70 per cent women, and its team grew by 17 per cent in the past year.
Quarterly 'wellbeing days', and 'balance days' – everyone is encouraged to take a day a month to work away from their desk – are offered, and the agency has three Mental Health First Aiders.
Innovations have focused on widening its specialist services, adding strategic media comms, social media, creative studio, and research and analytics teams.
In a stellar 2017, the agency brought in over £1m of new revenue. Campaign achievements included Coca-Cola's 'ParkLives', encouraging participation in outdoor activities; and developing a multichannel social-media campaign to announce Lloyds Banking Group’s three-year strategy, reaching more than 8.3 million, with over 370,000 video views.
"Very strong, mature, solid business"
Great agencies are only ever as good as their people. So we put people first.
This simple mantra has driven our success and paid dividends for the agency, our people and clients.
Citypress is the only agency ranked (at 32) in The Sunday Times 100 Best Small Companies to Work For 2018 and is PRWeek's Best Place to Work (mid-sized agency gold winner) two-years running.
It's helped us to double in size over the last four years, increase staff retention to 90% and win new clients that have brought over £1m of new revenue into the agency in 2017.