Come Back Darling

Come Back Darling, One Green Bean London / Virgin Holidays
Tourism is critical for the Caribbean's economic survival & following the devastating hurricane season, the islanders faced a massive drop in visitors, to the tune of $138 million.

We proactively encouraged Virgin Holidays to partner with sister airline Virgin Atlantic, the UK Department for International Development & the 'One Caribbean Family' initiative to motivate Brits to help the recovery effort in the most effective way possible - by holidaying there.

We enlisted British reggae legends UB40 and reshot the music video to their 90s hit "Come back Darling" to showcase the region was open for business and as spectacular as ever.