Dine & Dash

Dine & Dash, Barclaycard and Cohn & Wolfe
Barclaycard's Dine & Dash signalled the end of waiting for the bill. The payment solution allows customers to bypass physical bill-paying completely so they can literally dine and dash - revolutionising the restaurant experience.
Working with multiple teams across the business, the integrated campaign achieved international fame through 129 pieces of media coverage with a reach of 46m Twitter impressions,16x our benchmark, and 600 views in the first 24 hours of the launch article on our Intranet. Our 'surround-sound' approach to integrated communications resulted in a sold-out consumer trial, enquiries from 14 brands and significantly increased budget for future communications activity.