#EuroPartofMe, Third City / Ancestry
Rising above the divisiveness of Brexit, the #EuroPartofMe campaign brought together Leavers and Remainers to celebrate our enduring connections with Europe and to inspire Britons to find out more about their own heritage by taking an Ancestry DNA test.

It was a true cultural moment that dominated social media and the news agenda, with more than 1.2 YouTube views and 15.9 million Twitter trend impressions, raising brand awareness by 5% and driving hundreds of kit sales.