FleishmanHillard Fishburn

FleishmanHillard Fishburn
Two years after the merger of Omnicom shops FleishmanHillard and Fishburn, the enlarged entity was the judges’ choice, excelling with its policies on staff, innovation and client wins, and excellent business results.

Staff churn fell to 20 per cent following new measures, including growing the training budget 15 per cent – on average, every employee is trained for two hours a week – and rolling out a new way of managing its team’s career paths. Diversity is a focus, and women now comprise 75 per cent of the board.

It launched Passion Projects, offering funds for employees’ outside-work passions; Side Hustle, supporting their professional lives outside work; FHFamily First, committing to free childcare, gender-neutral parental policies and school-holiday sabbaticals; and Flexi-Flux flexible working.

FHF created a Concept Development team to provide analytics, insight development and other helpful insights, and launched The Lab to uncover new technologies. Other changes included funding proprietary IP on building authentic brands – the Authenticity Gap – given to clients as ‘value add’; and identifying a new, ‘scientific’ way to bring brands closer to influencers.

Its win rate was almost 70 per cent. Campaign highlights included ‘Making Crocs cool’ at London Fashion Week; and working with the EU to ensure continued public support and funding for a key debit card for refugees.

Judge's comment
"Stand-out in terms of both culture and client focus"

Executive Summary
The past year has seen success across the board for FHF. Innovation. Talent. Results. Wins. It's all come together to create one of the best agencies in the UK. We've delivered insightful and creative campaigns to a slew of the biggest brands around the world. We've transformed the way we look after our staff and increased employee benefits tenfold through #LISTENINGFACE. And we've been rewarded for our hard work with even more. We're committed to winning more, finding new, innovative ways to work and improving diversity in the agency. It's an exciting time for FHF.