Hailing a new era for the taxi industry

Hailing a new era for the taxi industry, Newington Communications / Licensed Taxi Drivers Association
Newington ran a high profile campaign for the Licensed Taxi Drivers' Association (LTDA) during a challenging time for London's black cab drivers.

Newington's innovative combined PR, digital and public affairs campaign led Government and City Hall to recognise the regulatory threats to the future of the trade and the safety of passengers. As a result of this campaign the Mayor of London refused to give Uber an operator's licence citing concerns about passenger safety, and the Department for Transport set up a working group to look at taxi licensing issues, asking the LTDA to sit on this working group.