Inflatable Sanctuary

Inflatable Sanctuary, Cohn & Wolfe /
This inventive campaign addressed what happens to inflatables after a holiday. The answer was the Inflatable Sanctuary, created at a partner hotel where guests could adopt the abandoned buoyancy aids. The campaign delivered 710 pieces of branded coverage across 14 markets globally.

Executive Summary
The Inflatable Sanctuary tapped into the zeitgeist of a millennial audience with a creative insight that was truly rooted in the moment. The campaign delivered 710 pieces of branded international coverage across 14 markets with a global reach of 927,075,785 impressions.
But, most critically, it drove genuine business results with both searches and bookings increasing YOY to the destination. It also demonstrated the value of PR more widely within the business itself with senior stakeholders quoting it as "their best campaign of 2017" and ultimately resulting in a 120% increase for the PR budget in 2018.