#ISeeMore, Tin Man / The Institution of Engineering and Technology
Warning: This is NOT another dull campaign to promote engineering. Children were our primary audience and exciting them through their passions and using social media was the name of the game. #ISeeMore let youngsters go behind the scenes and 'see more' through the engineering of brands they love e.g. Harry Potter, Chessington World of Adventures and Cadbury, delivering:
•61,000 views on our YouTube videos, engagement: 24%
•690,000 social reach of the campaign
•552 pieces of coverage including 33 nationals
•Consideration of engineering careers jumped from 31% to 78%
•81% believed that engineering appeals to both sexes, compared with 40% pre-campaign