'It's not the time or the place' is a cliché that does no good when it comes to mental health. Conversations saves lives, so for Time To Talk Day (TTTD) 2018, Mischief and Time to Change created a Conversation Nation, making it OK to talk mental health anytime, anyplace, anywhere.
The campaign included: creating an army of ChatterBoxes, galvanizing one change-making Thunderclap, hacking football culture, placing conversations STARters across the country. Even the PM joined in. More people than ever before (87%) felt able to talk mental health. 57% took part for the first time. The most successful TTTD ever!