Markle & Sparkle

Markle & Sparkle, Marks & Spencer
M&S has celebrated 34 Royal weddings in its 134-year history, but this year we wanted to capture the magic of Harry and Meghan in a way we never had before (and neither had any of our competitors). So, the PR team came up with a bold and innovative campaign idea with the objective of capturing the hearts, minds & (most crucially) wallets of millions of customers - whilst also creating waves of positive sentiment for the brand.