'Minimise Me': The Greggs Diet

'Minimise Me': The Greggs Diet, Taylor Herring and Greggs
Food-on-the-go retailer Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.
We started with a question; 'What would happen if you just ate at Greggs for 30 days?'
The answer inspired the 'Minimise Me' diet plan - a deliciously simple campaign that drove fame, was praised by the industry as being 'an
outstanding initiative' and had a huge impact on sales.