NOW TV Gets Grimey For The Walking Dead

NOW TV Gets Grimey For The Walking Dead, Fever / NOW TV
How'd you get a young, digitally engaged audience excited about S8 of The Walking Dead- a show that's seven years in?You create a brand connection that's culturally relevant and talk to your audience in a way they understand.We matched a mainstream populist US show with grime music to make it relevant to the younger UK audience.Enlisting help from mega-fan MC, Bugzy Malone, we used our web-savvy audience's favourite genre of music to deliver our key message and drive fans to stream S8 on NOW TV.The results?...A place on BBC Radio 1 Extra's playlist and a 17%* increase in viewing figures*.