Paisley for UK City of Culture 2021

Paisley for UK City of Culture 2021, Renfrewshire Council
Paisley's bid to be UK City of Culture 2021 aimed to transform a town after decades of decline and reputational damage - using the power of its internationally-significant heritage and cultural story. The PR campaign behind it harnessed a wave of support from an entire community - plus international celebrities, politicians and media influencers - to shine a spotlight on everything that makes Paisley great. Along the way it totally transformed the town's reputation, raised its profile to new levels across Scotland, the UK and the world, and brought a sense of pride and self-confidence back to those who live there.