Reinventing Internal Comms

Reinventing Internal Comms, Sky
In 2018 Sky's Internal Communications team were set the challenge of keeping the organisation clearly focussed during a sustained period of uncertainty surrounding the ownership of the company.
Internally, the Sky story needed to be told simply and with greater impact to ensure staff remained fully engaged in the business and were not distracted by external noise.
The Internal Comms team embarked on a programme of radical reinvention, transforming not only the way they worked but also the way the business communicated with itself, resulting in record high scores in the annual People Survey for 'Engagement' and 'Company Direction'.