Revolutionising surgery for good, Hanover Communications / CMR Surgical
Millions of people undergo unnecessary open surgery, when they could benefit from fewer complications and faster recovery time through minimal access surgery. CMR Surgical's new robot, Versius, has the potential to make minimal access surgery more universally available. Their challenge to us was to take on an industry giant, build a credible reputation as a medical devices company and establish an unmet need for a new robotic system. This is the story of how a targeted media relations and stakeholder engagement strategy took a previously unknown start-up to a credible medical devices business considered the "next big thing".