Inmarsat Aviation tasked Ogilvy with building the brand's reputation as a trusted thought-leader, whilst also boosting its brand recognition among potential customers and differentiating its products from competitors. To do this, Ogilvy commissioned the London School of Economics to create a first-of-its-kind report that quantified the commercial opportunities of inflight Wi-Fi for the aviation industry. The three-part report, Sky High Economics (SHE), covers ancillary revenue, safety and operations and passenger behaviour and loyalty. The first chapter, focused on ancillary revenues, was launched globally in September 2017. To date there has been coverage in over 190 key global media outlets.