Smurfs: The Lost Village

Smurfs: The Lost Village, Unity / Sony Pictures
To publicise the film, and link it with ‘summer fun’ outdoors, Unity used augmented reality (AR). In a twist on the ‘fairy doors’ craze, an AR app helped children locate the blue creatures on cut-outs of Smurf houses that parents could download and place outside.

Executive Summary
Our brief was to bring to life the magic of Smurfs: The Lost Village to get families out and about during summer. We created an AR-ready Smurf mushroom house that magically 'found' Smurfs characters from the Lost Village when scanned. Hosted on the Smurfs Facebook page, parents could download and print the Smurfs mushroom house, attach it to any surface and scan using AR app Aurasma to reveal content from the film. Supported with a news story looking at how parents keep the magic of childhood alive to contextualise the issue, blogger / influencer engagement and Facebook management.