Soapland Security

Soapland Security, Unity / ADT
Unity focused on the UK's favourite soap operas, notably our most-loved characters and businesses, as a vehicle to land ADT's rock-solid home and SME security credentials. We know that it's a perilous life in Emmerdale or Albert Square but we wanted to see where most arson attacks or robberies take place. The twist? To compare the soap-lands to their real life equivalent locations, demonstrating that soaps would be a lot less interesting if they had ADT alarm systems, thus engaging the British consumer and steering ADT into the public consciousness, especially where security is concerned.