We wanted to reach party-hard youth audiences to promote the Sony XB40 speaker: demonstrating that it delivers "sound so loud you can see it" -the campaign platform we developed for the range.
This campaign generated over 120 pieces of editorial coverage across EU markets.
Our film was viewed over 600,000 times across key markets via Sony social channels and editorial placement.
Most important, the campaign supported a 398% rise in sales of the XB40 speaker across European markets. The sales were 55% ahead of targets and totalled £356,800 in a single month.