Tackling Holiday Hunger Through the Launch of Fit and Fed
Tackling Holiday Hunger Through the Launch of Fit and Fed, APCO Worldwide / StreetGames
APCO helped the charity StreetGames launch 'Fit and Fed', a campaign to tackle the issue of school holiday hunger. We secured cross-party political support; arranged for the Sports Minister to launch the campaign; and orchestrated support from celebrities including footballer Sol Campbell, Olympic rower James Cracknell and rugby player Matt Dawson. The launch attracted the attention of Kensington Palace, who chose a Fit and Fed programme for the first joint engagement by Prince Harry and Meghan Markle. The widespread media coverage generated (with highlights including BBC News, ITV News and Sky News) helped deliver a four-fold increase in donations.