In the face of a rapidly changing world and increasingly competitive market, Fujitsu wanted to be known as a company that was prepared for a digital-first world and could take the UK - and customers - on that journey.
Fujitsu's problem was that the market simply didn't view it in the same way.
Our answer was Tech in a Transforming Britain. A campaign to understand the everyday impact of technology on a transforming society and attitudes to that.
The company's most successful campaign, it has resulted in 150+ pieces of coverage and customer conversations with the likes of RBS, BAT and TfL.