The Ecover Rubbish Cafe

The Ecover Rubbish Cafe, Red Consultancy / Ecover
'Flashing the plastic' took on a totally new meaning at this world-first café experience. Punters could only enter if they paid with recyclable plastic rubbish.

Designed to highlight Ecover's war on single-use plastic and their new 100% recycled/recyclable washing-up bottles, The Rubbish Café generated blanket editorial coverage, far-reaching social engagement and hundreds of thousands of organic video views.

But crucially it also led to commercial success, with key grocery deals secured and an uplift in sales after just two weeks.