The First All-Female Subbuteo Set

The First All-Female Subbuteo Set, Ogilvy / The Football Association Women’s FA Cup
Ogilvy blended nostalgia for the 70-year-old tabletop football game and the climate of female empowerment for this campaign to promote women’s football and grow sales for the SSE Women’s FA Cup Final. A Subbuteo set was made with 22 hand-moulded figures, representing the diversity of women footballers in the UK.

Executive Summary
Women's football has become the top women's participation sport in the UK. However, there is still work to be done to ensure the beautiful game is equal 'For All', from board games to boardrooms. When we were tasked with driving ticket sales and awareness of the SSE Women's FA Cup, we took Subbuteo a cult classic and brought it into the 21st Century creating the world's first all-female set to reflect The FA's commitment to the sport. Games may seem trivial in the quest for equality but it ignited the attention of the nation and ensured the campaign drove change.