A simple but effective creative premise was at the heart of this promotion for the SSE Women’s FA Cup Final. A version of classic table-top football game Subbuteo was made using 22 hand-moulded figures of women, representative of the diversity of female footballers in the UK.
Women's football has become the top women's participation sport in the UK. However, there is still work to be done to ensure the beautiful game is equal 'For All', from board games to boardrooms. When we were tasked with driving ticket sales and awareness of the SSE Women's FA Cup, we took Subbuteo a cult classic and brought it into the 21st Century creating the world's first all-female set to reflect The FA's commitment to the sport. Games may seem trivial in the quest for equality but it ignited the attention of the nation and ensured the campaign drove change.