"The biggest consumer launch since the first iPhone" - Dylan Jones, Editor of GQ
"The Ned launch made me feel proud to be a Londoner" - Sarah Sands, Former Editor of Evening Standard
"A whole new take on the launch party. The week of events set a new standard for openings in London" - Al Foster, Evening Standard
A week of launch events, culminating in a premiere on Wednesday night. The week ripped up the launch rule book and brought culture into the building across film, TV, art, media, music and fashion.